iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it.
Those departing shoppers represent a significant amount of revenue. To recapture as much of that revenue as possible, you need to be aware of reasons for abandonment and the top strategies for bringing those shoppers back.
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
"As any technology becomes increasingly popular and widespread, certain pieces of inaccurate information begin to sound like facts. Moreover, as a product matures, it evolves by taking on new features, shedding old ones and improving functionality. However, many products continue to carry those myths as truisms even as the version count rises higher. Get the facts about vSphere.
Read the White Paper "
As any technology becomes widespread, certain inaccurate information can begin to sound like facts, and those myths can live on as truisms even as the version count rises. Get the facts about vSphere.
Read the White Paper >>
The Payment Card Industry (PCI) Data Security Standard (DSS) was created to confront the rising threat to credit cardholder personal information. This compliance guide will provide readers with an overview of the requirements as well as suggested steps in achieving PCI compliance.
Published By: Quantcast
Published Date: Jul 16, 2013
Advertising that connects placements with high-value customers during times of active consideration is essential to drive conversions at a profitable rate. Using display advertising and Facebook Exchange to find new customers, the Palms Casino Resort increased their bookings by 87% while lowering costs by 33%. Read the story to see how the Palms did it and how you could too.
Published By: Red Hat
Published Date: Jul 01, 2013
OpenStack is poised to become a cornerstone of the emerging cloud system software market, but “generic” OpenStack can be challenging. Drawing on its experience with enterprise Linux, Red Hat is delivering a commercially supported and tested version of OpenStack that’s “enterprise-ready.”
When explaining your company’s value proposition, starting with why is always better than starting with how. Learn how an explainer video using emotional and aspirational messaging was able to not only increase Rypple’s online conversion rate by 20%, but also generated more qualified and engaged leads.
Explaining what your company does can be a challenge. When your product is natural language processing, it can be outright difficult. Learn how the explainer video we produced for Inbenta helped to communicate their value to both customers and investors, but also increased online conversion rates by 20%.
Using mobile applications is much more than a trend these
days—it’s a way of life. Whether you want to map directions,
find a restaurant, look up your flight details, see where your next meeting is, or just check your email, chances are you do it on your smartphone. Consumer applications and games were the first to hit the market on mobile phones, and soon after enterprise applications followed suit. Banking is going mobile, retail is going mobile, and even HP Application Lifecycle Management (HP ALM) software has a mobile version—HP ALM Mobile.
Published By: SumTotal
Published Date: May 24, 2013
Download this abridged version of the Guide that not only shows SumTotal as #1 in Learning, but also includes comprehensive 2013 research covering the role of the Learning Management System, LMS Functionality and Features, The State of Learning Management Systems and more.
Published By: WordStream
Published Date: May 23, 2013
If you want to sell products or generate lead online, a user-friendly, conversion-optimized website is Step 1. But when it comes to search engine marketing, it doesn't matter how beautiful your website is if people never get there. Download this white paper to learn the tricks to getting the clicks with better PPC text ads.
Published By: Quantcast
Published Date: May 22, 2013
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
The key to a balanced budget is finding the right mix of growth and efficiency. The challenge is that often this budget is spent on activities that are skewed toward the top of the funnel or that are not necessarily aligned to revenue. So how can they possibly balance this budget and prove it is aligned to their assigned revenue contribution? The key is finding the right mix of "muscle" (volume) and "brains" (improved conversion).
Published By: Brainshark
Published Date: May 07, 2013
Do your field reps use iPads or iPhones? If so, enable them to present with PowerPoint the way it was meant to be seen -- with fonts, colors and animations intact. Plus, empower you content team to instantly edit and update all versions of a particular presentation, all with the click of a mouse. Ideal for reducing risk and maintaining compliance! Users in more than 140 countries use SlideShark to deliver consistent, secure PowerPoint presentations on iPads and iPhones. Find out how SlideShark can empower you to distribute, control and track field PowerPoints. Click here to watch a quick 2-minute video and see SlideShark in action.
A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. Download this paper for best practices in implementing online user registration and collecting data without sacrificing conversion rates.
The ability to deliver the right information, at the right time, to the right place will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.