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Published By: Bridgeline Digital     Published Date: Sep 26, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
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cms, content manager, content management system, digital engagement
    
Bridgeline Digital
Published By: Dyn     Published Date: Sep 25, 2013
Read this white paper to learn the 5 ways to prepare your advertising infrastructure for disaster.
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advertising network latency, technical problems, conversions, clicks, dyn, advertising infrastructures, internet marketing
    
Dyn
Published By: Bronto     Published Date: Sep 09, 2013
All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it. Those departing shoppers represent a significant amount of revenue. To recapture as much of that revenue as possible, you need to be aware of reasons for abandonment and the top strategies for bringing those shoppers back.
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shopping cart abandonment, ecommerce strategies, e-commerce, retail
    
Bronto
Published By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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online video, online video marketing, digital marketing strategies, video marketing
    
Adobe
Published By: Dell     Published Date: Aug 16, 2013
"As any technology becomes increasingly popular and widespread, certain pieces of inaccurate information begin to sound like facts. Moreover, as a product matures, it evolves by taking on new features, shedding old ones and improving functionality. However, many products continue to carry those myths as truisms even as the version count rises higher. Get the facts about vSphere. Read the White Paper "
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vsphere, virtual, technology
    
Dell
Published By: Dell Software     Published Date: Aug 15, 2013
As any technology becomes widespread, certain inaccurate information can begin to sound like facts, and those myths can live on as truisms even as the version count rises. Get the facts about vSphere. Read the White Paper >>
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dell, myths, product, vsphere, technology, virtual, best practices
    
Dell Software
Published By: Rapid7     Published Date: Jul 24, 2013
The Payment Card Industry (PCI) Data Security Standard (DSS) was created to confront the rising threat to credit cardholder personal information. This compliance guide will provide readers with an overview of the requirements as well as suggested steps in achieving PCI compliance.
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rapid7, pci compliance, dss compliance, pci dss compliance, secure transactions, online payment security, security, payment processing
    
Rapid7
Published By: Quantcast     Published Date: Jul 16, 2013
Advertising that connects placements with high-value customers during times of active consideration is essential to drive conversions at a profitable rate. Using display advertising and Facebook Exchange to find new customers, the Palms Casino Resort increased their bookings by 87% while lowering costs by 33%. Read the story to see how the Palms did it and how you could too.
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facebook exchange, quantcast, display advertising, display exchanges
    
Quantcast
Published By: Red Hat     Published Date: Jul 01, 2013
OpenStack is poised to become a cornerstone of the emerging cloud system software market, but “generic” OpenStack can be challenging. Drawing on its experience with enterprise Linux, Red Hat is delivering a commercially supported and tested version of OpenStack that’s “enterprise-ready.”
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red hat, idc, virtualization, cloud system software, infrastructure-as-a-service, cloud providers, hypervisor is commoditizing, enterprise linux
    
Red Hat
Published By: Switch Video     Published Date: Jun 05, 2013
When explaining your company’s value proposition, starting with why is always better than starting with how. Learn how an explainer video using emotional and aspirational messaging was able to not only increase Rypple’s online conversion rate by 20%, but also generated more qualified and engaged leads.
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explainer video, animated video, whiteboard video, conversion rate, landing page conversion rate, marketing video, video marketing
    
Switch Video
Published By: Switch Video     Published Date: Jun 05, 2013
Explaining what your company does can be a challenge. When your product is natural language processing, it can be outright difficult. Learn how the explainer video we produced for Inbenta helped to communicate their value to both customers and investors, but also increased online conversion rates by 20%.
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explainer video, animated video, whiteboard video, conversion rate, landing page conversion rate, video storytelling
    
Switch Video
Published By: HP - Enterprise     Published Date: Jun 04, 2013
Using mobile applications is much more than a trend these days—it’s a way of life. Whether you want to map directions, find a restaurant, look up your flight details, see where your next meeting is, or just check your email, chances are you do it on your smartphone. Consumer applications and games were the first to hit the market on mobile phones, and soon after enterprise applications followed suit. Banking is going mobile, retail is going mobile, and even HP Application Lifecycle Management (HP ALM) software has a mobile version—HP ALM Mobile.
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performance testing, mobile applications, alm mobile, consumer applications, smartphones, hp application lifecycle management
    
HP - Enterprise
Published By: SumTotal     Published Date: May 24, 2013
Download this abridged version of the Guide that not only shows SumTotal as #1 in Learning, but also includes comprehensive 2013 research covering the role of the Learning Management System, LMS Functionality and Features, The State of Learning Management Systems and more.
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lms, learning management systems, sumtotal, human resources
    
SumTotal
Published By: WordStream     Published Date: May 23, 2013
If you want to sell products or generate lead online, a user-friendly, conversion-optimized website is Step 1. But when it comes to search engine marketing, it doesn't matter how beautiful your website is if people never get there. Download this white paper to learn the tricks to getting the clicks with better PPC text ads.
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wordstream, ppc, ad text guide, ppc text ads, ppc ads, optimize click-thru rate, optimize ctr, ad text relevancy
    
WordStream
Published By: Quantcast     Published Date: May 22, 2013
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.
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display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding
    
Quantcast
Published By: Bulldog Solutions     Published Date: May 20, 2013
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
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program effectiveness, b2b, b2b buyers, message alignment, buyer insights, audience acquisition, performance monitoring, campaign
    
Bulldog Solutions
Published By: Bulldog Solutions     Published Date: May 20, 2013
The key to a balanced budget is finding the right mix of growth and efficiency. The challenge is that often this budget is spent on activities that are skewed toward the top of the funnel or that are not necessarily aligned to revenue. So how can they possibly balance this budget and prove it is aligned to their assigned revenue contribution? The key is finding the right mix of "muscle" (volume) and "brains" (improved conversion).
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marketing budget, balanced budget, improving revenue, revenue goals, revenue impact, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: Brainshark     Published Date: May 07, 2013
Do your field reps use iPads or iPhones? If so, enable them to present with PowerPoint the way it was meant to be seen -- with fonts, colors and animations intact. Plus, empower you content team to instantly edit and update all versions of a particular presentation, all with the click of a mouse. Ideal for reducing risk and maintaining compliance! Users in more than 140 countries use SlideShark to deliver consistent, secure PowerPoint presentations on iPads and iPhones. Find out how SlideShark can empower you to distribute, control and track field PowerPoints. Click here to watch a quick 2-minute video and see SlideShark in action.
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powerpoint, sales, mobile, ipad, iphone, slideshark, compliance, presentation
    
Brainshark
Published By: Janrain, Inc.     Published Date: Mar 22, 2013
A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. Download this paper for best practices in implementing online user registration and collecting data without sacrificing conversion rates.
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user registrations, user management platform, registration system, registration optimization, registration infrastructure, internet marketing
    
Janrain, Inc.
Published By: Urban Airship     Published Date: Mar 15, 2013
The ability to deliver the right information, at the right time, to the right place will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
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ebusiness, smartphone technology, mobile marketing, mobile ebusiness, channel strategy, digital engagement, contextual experiences
    
Urban Airship
Published By: Roundbuzz     Published Date: Mar 13, 2013
Most businesses see SMS as an expensive version of email with no analytics capabilities. But, when coupled with location, SMS can re-invent itself as a truly powerful in-bound marketing channel.
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sms marketing, text marketing, mobile coupon, location based marketing, mobile marketing, in-store marketing, text messaging, sms messaging
    
Roundbuzz
Published By: NETIQ     Published Date: Mar 12, 2013
Organizations struggle to meet PCI DSS compliance. By investing in the proper standardization tools and automation software, organizations can thrive while shifting resources freed up by a simpler.
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pci dss, compliance, saas, data security, user activity monitoring, it security, security, it management
    
NETIQ
Published By: Quantcast     Published Date: Mar 11, 2013
Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.
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display advertising, attribution, quantcast, prospecting, clicks, conversion, cpc, last touch
    
Quantcast
Published By: Scalebase     Published Date: Mar 08, 2013
Technology analyst firm 451 Research offers a brief overview of ScaleBase’s Data Traffic Manager software for dramatic scaling of MySQL databases beyond the capabilities of MySQL 5.6.
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shard, cluster, high availability, failover, mariadb, mysql, read/write, scalability
    
Scalebase
Published By: AvePoint     Published Date: Mar 07, 2013
Thinking about moving to SharePoint 2013 from an older version? AvePoint can show you how to upgrade or migrate to Microsoft’s latest platform release with this white paper.
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sharepoint, microsoft, migrating, avepoint, 2013, microsoft sharepoint, platform release, old version
    
AvePoint
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