Conversion is good and abandonment is bad, right? Maybe not. After completing a study on 600,000 conversion cases, the SeeWhy Conversion Academy research team found three common abandonment behaviors that can predict the likelihood of a purchase and help improve overall conversions.
Become acquainted with the script logic functionality available in SAP BusinessObjects Planning and Consolidation 7.x, version for SAP NetWeaver. Review use cases for script logic, its architecture, various ways to execute it, and a few basic key words. Designed for individuals who will be end users of SAP BusinessObjects Planning and Consolidation or who require a product overview. The goal is to work with the SAP BusinessObjects Planning and Consolidation Excel, Word, PowerPoint and Web interfaces.
Although satisfied with the results of their batch-based remarketing service, denim retailer Lucky Brand tested the real time capabilities of SeeWhy's Conversion Manager solution and tripled their online revenue.
Published By: YouSendIt
Published Date: Oct 26, 2011
Mail server management is a balancing act between server performance and user satisfaction. In this white paper from Osterman Research, find out how to improve mail server performance and boost user productivity by integrating a secure, cloud-based file sharing solution into your Microsoft Exchange migration. In addition, learn why integration plays a key role, and how choosing a solution that works seamlessly with Outlook can support how users want to communicate, while reducing the burden on IT. The Osterman white paper is offered courtesy of YouSendIt, the first business content collaboration service to offer an integrated approach for sending, sharing and signing documents online. Download the white paper.
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.
Read this white paper to learn five practical steps your company can take to achieve customer intimacy: 1. Plan your goals, methodology and metrics; 2. Capture the right customer information, including structured and unstructured data; 3. Predict customer behaviors; 4. Act on these insights with relevant, timely offers to optimize the predicted outcome; and 4. Expand successes into other areas.
Field redesigns point the way to next-generation machines. This paper includes case studies showing how conversions from roller chain or gears to synchronous belt drives improved performance while saving maintenance and replacement costs.
Read on to find out what Nuance's suite of document conversion, management, routing, and storage solutions can do to help you efficiently manage the growing mountain of paper patient records in your clinical practice.
Learn how to use mobile to generate the highest consumer engagement and conversion rates by customizing the mobile experience, scaling for delivery across mobile devices, and connecting the online and offline worlds.
Central Desktop is the ideal collaboration software for technology companies looking for a secure, powerful solution that will reduce costs, enhance team collaboration and improve project management. It helps IT directors and teams keep documentation up-to-date, share files, manage versions, and keep internal business units from using unapproved, non secure services for sharing documents online and internally.
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A recent MarketingSherpa Webinar on the topic of high-conversion content uncovered five burning questions from participants about specific types of content. This brief explores these questions and offers advice and strategies for content creation and distribution.
This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list.
"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it?
This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."
Managing a mixed platform and vendor IT environment presents many challenges. The problems escalate with the number of different tools used to manage the infrastructure. Customers are looking to reduce the number and variety of management tools they must use. One early adopter of IBM's ITCAM for Microsoft Applications shares the lessons learned from that experience and comments on the benefits of the latest version.
Published By: Webtrends
Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
Published By: Amadesa
Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.