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Published By: SeeWhy     Published Date: Nov 28, 2011
Conversion is good and abandonment is bad, right? Maybe not. After completing a study on 600,000 conversion cases, the SeeWhy Conversion Academy research team found three common abandonment behaviors that can predict the likelihood of a purchase and help improve overall conversions.
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seewhy, abandonment, marketing, conversion, marketing research, purchase, customer
    
SeeWhy
Published By: SAP     Published Date: Nov 22, 2011
Become acquainted with the script logic functionality available in SAP BusinessObjects Planning and Consolidation 7.x, version for SAP NetWeaver. Review use cases for script logic, its architecture, various ways to execute it, and a few basic key words. Designed for individuals who will be end users of SAP BusinessObjects Planning and Consolidation or who require a product overview. The goal is to work with the SAP BusinessObjects Planning and Consolidation Excel, Word, PowerPoint and Web interfaces.
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sap, businessobject, planning, business, technology, excel, word, powerpoint, project management, finance
    
SAP
Published By: Sixth Sense Media     Published Date: Nov 08, 2011
Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement
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marketing, sixth sense, engagement, sms, customer loyalty, conversion, emerging marketing, internet marketing
    
Sixth Sense Media
Published By: SeeWhy     Published Date: Nov 04, 2011
Although satisfied with the results of their batch-based remarketing service, denim retailer Lucky Brand tested the real time capabilities of SeeWhy's Conversion Manager solution and tripled their online revenue.
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seewhy, marketing, conversion, revenue, marketing, remarketing strategy, lucky brand, sales
    
SeeWhy
Published By: Limelight Networks     Published Date: Nov 02, 2011
Learn how to turn content assets into online consumer engagement and higher web conversions.
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content assets, content marketing, engagement, web conversion, limeilght, strategic marketing, master
    
Limelight Networks
Published By: YouSendIt     Published Date: Oct 26, 2011
Mail server management is a balancing act between server performance and user satisfaction. In this white paper from Osterman Research, find out how to improve mail server performance and boost user productivity by integrating a secure, cloud-based file sharing solution into your Microsoft Exchange migration. In addition, learn why integration plays a key role, and how choosing a solution that works seamlessly with Outlook can support how users want to communicate, while reducing the burden on IT. The Osterman white paper is offered courtesy of YouSendIt, the first business content collaboration service to offer an integrated approach for sending, sharing and signing documents online. Download the white paper.
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yousendit, technology, email, exchange, windows. osterman research
    
YouSendIt
Published By: Eloqua     Published Date: Sep 28, 2011
This quick guide will help you get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument to convince them about the value of Marketing Automation.
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marketing automation, marketing roi, improve conversion rates, buying marketing automation, marketing automation platform, marketing automation software, revenue performance management, benefits of marketing automation, marketing automation guide, sales
    
Eloqua
Published By: Eloqua     Published Date: Sep 28, 2011
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
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sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion, qualified leads, dynamic content, identifying qualified opportunities
    
Eloqua
Published By: Aberdeen - youSENDit     Published Date: Sep 14, 2011
This white paper discusses the drivers for migrating to Exchange 2010 and why decision makers should consider adopting cloud-based MST/AM during the planning phase of the overall migration.
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yousendit, exchange, cloud-based, cloud computing, web services, sending files
    
Aberdeen - youSENDit
Published By: IBM Software     Published Date: Sep 13, 2011
As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.
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ibm, analytics toolkit, marketers, customer behavior, technology, profitability
    
IBM Software
Published By: IBM Software     Published Date: Sep 13, 2011
Read this white paper to learn five practical steps your company can take to achieve customer intimacy: 1. Plan your goals, methodology and metrics; 2. Capture the right customer information, including structured and unstructured data; 3. Predict customer behaviors; 4. Act on these insights with relevant, timely offers to optimize the predicted outcome; and 4. Expand successes into other areas.
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ibm, business performance, customer intimacy, technology, conversion rate, business analytics
    
IBM Software
Published By: Active Power     Published Date: Aug 30, 2011
This paper provides an analysis of the reliability of Active Power's flywheel-based UPS system vs. a battery-based double-conversion UPS system.
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flywheel, ups, double conversion, batteries, ups, reliability, backup power, backup power supply, battery backup, flywheel ups, green backup power, green power, uninterruptible power supply, critical power systems, ups backup power, ups power supply
    
Active Power
Published By: Gates     Published Date: Aug 12, 2011
Field redesigns point the way to next-generation machines. This paper includes case studies showing how conversions from roller chain or gears to synchronous belt drives improved performance while saving maintenance and replacement costs.
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gates, power transmission, engineering, oe manufacturing, field retrofits, field redesigns, drive designs, drive systems, designing drives, roller chains, gears, belt drives, v-belts, synchronous belt drives, retensioning, maintenance, energy efficiency, poly chain belts, poly chain gt carbon belt drive, powergrip belts
    
Gates
Published By: Nuance     Published Date: Aug 11, 2011
Read on to find out what Nuance's suite of document conversion, management, routing, and storage solutions can do to help you efficiently manage the growing mountain of paper patient records in your clinical practice.
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healthcare, ocr, document imaging, ocr software, imaging software, document conversion, optical character recognition
    
Nuance
Published By: Limelight Networks     Published Date: Aug 08, 2011
Learn how to use mobile to generate the highest consumer engagement and conversion rates by customizing the mobile experience, scaling for delivery across mobile devices, and connecting the online and offline worlds.
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limielight networks, mobile commerce, mobile marketing, mobile shopping, mobile strategy, mobile retail
    
Limelight Networks
Published By: Central Desktop     Published Date: Aug 05, 2011
Central Desktop is the ideal collaboration software for technology companies looking for a secure, powerful solution that will reduce costs, enhance team collaboration and improve project management. It helps IT directors and teams keep documentation up-to-date, share files, manage versions, and keep internal business units from using unapproved, non secure services for sharing documents online and internally. >>>Register to learn more
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social collaboration, online collaboration, collaboration software, team collaboration, sharepoint alternative, project collaboration, online team collaboration, online project management, it collaboration, it project management, microsoft sharepoint
    
Central Desktop
Published By: GoToWebinar     Published Date: Aug 02, 2011
A recent MarketingSherpa Webinar on the topic of high-conversion content uncovered five burning questions from participants about specific types of content. This brief explores these questions and offers advice and strategies for content creation and distribution.
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gotowebinar, citrix, meetings, online meetings, collaboration, gotomeeting, go to meeting, sharing resources, meeting, desktop, sharing, resources, virtualization, cloud, green it, desktop management, access control, desktop security, remote, data recovery
    
GoToWebinar
Published By: GoToWebinar     Published Date: Aug 02, 2011
This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list.
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gotowebinar, citrix, meetings, online meetings, collaboration, gotomeeting, go to meeting, sharing resources, meeting, desktop, sharing, resources, virtualization, cloud, green it, desktop management, access control, desktop security, remote, data recovery
    
GoToWebinar
Published By: GoToWebinar     Published Date: Jul 08, 2011
"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it? This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."
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citrix gotowebinar, lead nurturing campaign, cold prospect list, marketingsherpa, conversion boost, lead conversion, webinar marketing program
    
GoToWebinar
Published By: IBM Corporation     Published Date: Jun 28, 2011
Managing a mixed platform and vendor IT environment presents many challenges. The problems escalate with the number of different tools used to manage the infrastructure. Customers are looking to reduce the number and variety of management tools they must use. One early adopter of IBM's ITCAM for Microsoft Applications shares the lessons learned from that experience and comments on the benefits of the latest version.
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enterprise monitoring, service management, tivoli, itcam, netcool, business service, composite application, soa governance, application performance, monitoring, websphere, application monitoring, transaction tracking, diagnostic, ibm isms
    
IBM Corporation
Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
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webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising
    
Webtrends
Published By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
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limelight networks, website performance, customer retention, online buying experience, seo, search optimization, metadata, workflow, mobile distribution, video content, branding, delivery acceleration, e-commerce video
    
Limelight Networks
Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst, david m. cooperstein, matthew dernoga, online content curation, social intelligence, b2b cmos, marketing leadership
    
TimeTrade Systems Inc.
Published By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
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lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy, website optimization, a/b testing, multivariate testing, content targeting, split testing landing pages, increase website conversions, landing page optimization, website testing, multivariate analysis, shopping cart optimization
    
Amadesa
Published By: HiConversion, Inc.     Published Date: Apr 13, 2011
The goal of this white paper is to help you better understand options, limitations, and risks as associated with the various methods employed in attempting to increase e-commerce conversion rates.
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conversion rate optimization, amvo, adaptive multivariate optimization, cro, mvt, multivariate testing, taguchi method, hiconversion
    
HiConversion, Inc.
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