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Published By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
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lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy, website optimization, a/b testing, multivariate testing
    
Amadesa
Published By: HiConversion, Inc.     Published Date: Apr 13, 2011
The goal of this white paper is to help you better understand options, limitations, and risks as associated with the various methods employed in attempting to increase e-commerce conversion rates.
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conversion rate optimization, amvo, adaptive multivariate optimization, cro, mvt, multivariate testing, taguchi method, hiconversion
    
HiConversion, Inc.
Published By: HiConversion, Inc.     Published Date: Apr 13, 2011
The goal of this white paper is to address the incorrect perception that all CRO implementations are time consuming and require expensive IT assistance.
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conversion rate optimization, ssi, server-side integration, cro, hiconversion, virtual enabler, eai, client-side integration
    
HiConversion, Inc.
Published By: GoToWebinar     Published Date: Apr 06, 2011
This brief explores these questions and offers advice and strategies for content creation and distribution.
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lead generation, webinar, high-conversion content, citrix gotowebinar, marketing sherpa, web conferencing
    
GoToWebinar
Published By: Tealeaf     Published Date: Mar 31, 2011
Customer Experience Transformist Bruce Temkin discusses Online Customer Struggle and its effects on site conversion and customer retention.
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bruce temkin, customer retention, tealeaf, geoff galat, customer struggle, customer loyalty
    
Tealeaf
Published By: SAP     Published Date: Mar 28, 2011
Using SAP Knowledge Acceleration software, version for the SAP Customer Relationship Management (SAP CRM) Sales solution, sales professionals gain the comprehensive skills and in-depth knowledge to leverage the sales components of SAP CRM.
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sap knowledge acceleration, sap crm, sales solution
    
SAP
Published By: Aprimo     Published Date: Mar 07, 2011
Using Behavior-Based Brand Interactions for True 1-to-1 Marketing.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing
    
Aprimo
Published By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.
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pardot, best practices, landing pages, increase conversion, customer data, campaign design and management., progressive profiling, content creation and management
    
Pardot LLC
Published By: Janrain     Published Date: Feb 28, 2011
Proven social media strategies to make your business website more relevant, amplify the quantity and quality of word-of-mouth marketing, build trust and loyalty, enhance stickiness and multiply conversions.
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janrain, social media, social login, carri bugbee, social media integration, social strategy, social sharing, share button
    
Janrain
Published By: VeriSign     Published Date: Feb 10, 2011
What companies can do to maximize online sales by increasing customer trust and confidence. This report looks into the need for trust in ecommerce and the ways in which companies are building it (and, in some cases, undermining it).
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verisign, online sales, customer trust, ecommerce, increase conversion, ssl, secure sockets layer
    
VeriSign
Published By: Nuance     Published Date: Feb 09, 2011
Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
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nuance, pdf, office environment, rich media, adobe, conversion
    
Nuance
Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
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bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc
    
Bazaarvoice
Published By: Astaro     Published Date: Jan 19, 2011
Saint Joseph Abbey and Seminary College in Louisiana was using several separate products to help protect their network, filter content and monitor Internet usage. After installing the Astaro Security Gateway home use version, the solution quickly impressed with its usability and power.
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astaro security gateway, saint joseph abbey, network protection, content filtering, monitoring
    
Astaro
Published By: Znode     Published Date: Jan 10, 2011
Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition. As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.
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znode, marketing, ecommerce, online distribution, retail, development, integration, erp
    
Znode
Published By: Marchex     Published Date: Dec 10, 2010
This white paper focuses on the following three reasons why call tracking and analytics is such an essential component of a digital marketer's toolkit.
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marchex, call tracking, analytics, digital marketing, search marketing, phone call, performance-based advertising, search bid
    
Marchex
Published By: rPath     Published Date: Dec 10, 2010
Strong Version Control as a Foundation to System Management
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rpath, strong version control, system management, software development, collaboration, automation, audit
    
rPath
Published By: TRUSTe     Published Date: Dec 08, 2010
Shirley Tan, Founder of AmericanBridal.com - subsidiary of TheKnot.com, details her success building the highly-successful AmericanBridal.com Ecommerce business including causes and remedies for purchase delay, tips about website design and purchase flow to engender trust in your web visitors, how to increase cart conversion.
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truste, ecommerce, purchase delay, cart abandonment, americanbridal, website design, purchase flow, trust and security
    
TRUSTe
Published By: TRUSTe     Published Date: Dec 08, 2010
In this webinar, nationally-recognized landing page optimization expert Tim Ash and Andreas Ryuta Stenzel, Senior Manager of Online Marketing at TRUSTe, lay out the top 4 secrets to building instant trust online.
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truste, trust and security, landing page optimization, online marketing, website design, conversion rates
    
TRUSTe
Published By: GSS Infotech     Published Date: Nov 11, 2010
The purpose of this paper is to provide a clear understanding of HIPAA and ICD migration, analyze the benefits beyond ICD remediation by providing regulation insights, and discuss the impact of the new regulations on systems,
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healthcare, healthcare regulation, icd 10, icd challenges, icd transition, hipaa, hipaa 5010 migration, e-learning tool
    
GSS Infotech
Published By: Ademero     Published Date: Oct 04, 2010
Managing accounts payable is a common practice in every commercial establishment. Whether you deal with goods or provide services, materials and supplies have to be purchased to conduct ordinary business.
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document management, paper capture, paper scanning, workflow management, paperless office, document storage, automated workflow, retention policies
    
Ademero
Published By: HTMLcut     Published Date: Sep 10, 2010
The article analyzes changes in the PSD-to-HTML/CSS conversion market happened during the past year.
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web design, image to html conversion, psd to html, psd to css, psd to wordpress
    
HTMLcut
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your pipeline and shorten your sales cycle.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo
Published By: ZoomInfo     Published Date: Sep 07, 2010
Generate highly-qualified candidate lists effortlessly and instantly connect with direct contact information. The ZoomInfoT Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation candidate sourcing tool, ZoomInfoT Pro, featuring robust search criteria, in-depth candidate profiles, and automated alerts on profile updates and changes. Start your free trial today.
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zoominfo, candidate, search, database, sourcing, pipeline, conversion rates
    
ZoomInfo
Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
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forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution
    
ClearSaleing
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