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Published By: 123Together     Published Date: Dec 04, 2008
Microsoft Exchange Server has been a crucial technological breakthrough in advanced corporate communication systems. Companies who utilize an enterprise-class email server like Exchange believe that email is mission critical, and value the productivity it enables. But an in-house migration to Exchange 2007 from an earlier version of Exchange or another email program will not be an easy task. Complexity, time and cost issues loom large over the IT department and are causing IT directors to search for an alternative solution.
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123together, it strategies, contact management, email, economy, stability, collaboration, green it
    
123Together
Published By: Dell     Published Date: Oct 21, 2008
The newest versions of Windows Vista and Microsoft Office 2007 have a great deal to offer users and IT managers. Join Dell, Microsoft and Ziff Davis Enterprise for an eSeminar to learn about the key benefits of this simultaneous migration and the key methods of achieving it.
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dell, benefits of simultaneous migration
    
Dell
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
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promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b, b-to-b marketing, b2b marketing, marketing budget
    
Marketo, INC.
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates—by as much as 500 percent!  Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want—and make it easy to access those numbers anytime.  Find out what lead management can do for your company. View this free Webcast now.
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lead management, marketo, conversion
    
Marketo, INC.
Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management
    
Marketo, INC.
Published By: Pure Visibility, Inc.     Published Date: Sep 08, 2008
For marketing managers and business owners, understanding how Online marketing and your Web presence impact the bottom line is critical. Even more important, setting specific goals around the attraction and conversation of Web traffic is a strategic means of aligning online activities with offline marketing in a way that puts the business goals in the front and center of your marketing efforts.
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google analytics, pure visibility, goal funnel, conversion, conversion funnel, tools, marketing analytics, goal
    
Pure Visibility, Inc.
Published By: IBM     Published Date: Aug 21, 2008
For a growing business, it’s increasingly difficult to integrate technological solutions and services to improve service management. So various frameworks have been created to help today’s IT professionals optimize their use of technology in managing IT processes. The third version of the Information Technology Infrastructure Library (ITIL) provides the latest set of process best practices for any service management improvement effort.
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ibm, ibm mi, ibm grm, itil, service management, it management
    
IBM
Published By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates
    
Oneupweb
Published By: BlueHornet     Published Date: Jun 06, 2008
Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
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email marketing, email messaging, blue hornet, bluehornet, branding, reputation
    
BlueHornet
Published By: Engine Ready     Published Date: Jun 03, 2008
As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.
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engine ready, engineready, ppc, pay per click, pay-per-click, seo, search engine, search engine optimization
    
Engine Ready
Published By: Engine Ready     Published Date: Jun 03, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
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search engine marketing, sem, keyword, keywords, keyword selection, engine ready, engineready
    
Engine Ready
Published By: CA SM     Published Date: Jun 02, 2008
Telecom assets are a special class of IT assets that require an accurate inventory for effective financial management. Enterprises should consider the benefits of establishing a "single version of the truth" that comes from linking management of IT and telecom assets with their other systems and processes. An accurate inventory is critical for effective financial management. Managers need accurate information that supports their business decisions.
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ca sm, ca service management, service management, telecom, business management, asset management, business integration, convergence
    
CA SM
Published By: CA SM     Published Date: Jun 02, 2008
IT Asset Management (ITAM) is a cornerstone of IT Service Management (ITSM) yet is often omitted from existing ITSM implementations or initiatives. Version 3 of the Information Technology Infrastructure Library (ITIL) expands the processes, functions and roles in the service life cycle. However, it still does not provide enough details on key process and functional integration points for ITAM.
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ca service management, service management, asset management, it asset management, itil
    
CA SM
Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb
    
AcquireWeb
Published By: Clarus Systems     Published Date: Mar 18, 2008
Accessible through a web-based, interactive dashboard, the latest version of the ClarusIPC Plus+ solution integrates performance management capabilities that create real-world "What-if" scenarios to predict capacity issues before they have a chance to impact end users. By monitoring KPI's such as server health, gateway capacity, media resources and device registration, you consistently maintain the ability to estimate future bandwidth needs.
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itil, clarus systems, ipt, ip telephony, unified communications, cisco, callmanager, best practices
    
Clarus Systems
Published By: BrightWave Marketing     Published Date: Mar 13, 2008
In August 2007, EmailStatCenter.com launched its First Annual State of Email Metrics survey. Approximately 55% of respondents were from client side and 45% from agencies or ESPs. Download this study to find out what the email professionals want and need in the coming years.
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brightwave, email, ctr, click through, click-thru, conversion, email marketing
    
BrightWave Marketing
Published By: newScale     Published Date: Jan 30, 2008
Demand for IT services is outpacing the growth of IT budgets. The business constantly requests new services, requires higher service levels, and expects more consistent service delivery. With supply constrained, the only solution is to manage this demand more effectively. The new version of ITIL prescribes essential changes to help IT and the business tackle this difficult task.
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service, service management, service catalog, newscale, itil, service catalog, service catalogue, itil service catalogue
    
newScale
Published By: GlobalSCAPE     Published Date: Jan 08, 2008
Disaster can strike when you least expect it.  So how do you back up and maintain control of your data and still provide access to data in a distributed organization?  The challenges are clear...large and growing amounts of data need to be distributed across many sites yet complications such as bandwidth usage, file coherence, version consistency, and file latency all result in lost productivity.
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globalscape
    
GlobalSCAPE
Published By: Omniture     Published Date: Oct 10, 2007
Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.
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behavior, behavioral, behavioral marketing, behavioral targeting, target, targeting, omniture
    
Omniture
Published By: XaSystems     Published Date: Aug 16, 2007
This list of Frequently Asked Questions provides answers to important questions affecting ITIL professionals, including the significant differences between version 2 and 3, the impact on investments in publications and training, and how other standards align with version 3.
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itil, faq, faqs, frequently asked questions, it infrastructure library, xa systems, xasystems, best practices
    
XaSystems
Published By: XaSystems     Published Date: Aug 16, 2007
This quick reference guide provides an easy to use snap shot of key ITIL version 3 practices and concepts.  In addition, it provides a visual map between ITIL Version Service Delivery and Support books to the new ITIL Version 3.
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itil, it infrastructure library, xa systems, xasystems, best practices, infrastructure, itil v3, itil v2
    
XaSystems
Published By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
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foresee, foresee results, online marketing, comparative, conversion, conversions, customer satisfaction, referrals
    
ForeSee Results
Published By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
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foresee, foresee results, online marketing, comparative, conversion, conversions, customer satisfaction, referrals
    
ForeSee Results
Published By: Tripwire     Published Date: Jul 05, 2007
Find out about the requirements and issues addressed in corporate governance Bill 198, Canada's version of Sarbanes-Oxley, for internal controls for technology and how IT configuration auditing brings compliance.
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sox, sarbanes-oxley, bill 198, canada, canadian financial, canadian sox, financial controls, compliance
    
Tripwire
Published By: SitePal     Published Date: Jul 02, 2007
Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character!
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conversion analysis, landing page, landing pages, content personalization, ecommerce, e-commerce, e-business, live support
    
SitePal
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