The modern digital experience is very much a visual experience. It's through images that we tell our stories, market our products, impart news, and entertain — and forge an emotional connection with our customers. However, delivering today's increasingly image-rich experiences is fraught with complexity. It requires dozens of renditions to optimize an image for all the devices that customers are using, not to mention their current network connection. Without an automated system, it's a daunting task. Dynamic imaging technology is the solution.
Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.
Published By: Curalate
Published Date: Aug 16, 2017
Digital technology has completely
changed how we discover products, engage with brands and share our
experiences with others. Amazon revolutionized customer feedback
and product reviews. Social media transformed the way people share
word-of-mouth recommendations, connecting shoppers to off-the-cuff
opinions, compelling visual content and real-life experiences from peers
and influencers they follow and admire. Sure, TV, radio and print ads are
still part of the mix but they hardly carry the same weight as they did in
years passed. This statistic speaks volumes: 92% of consumers trust
peer recommendations over branded advertising. With the advent of
social media and digital technology, brands have a powerful new tool
at their disposal that brings word-of-mouth to the masses: usergenerated
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
Published By: Sprinklr
Published Date: Feb 28, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social.
To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
The creative process is accelerating to keep pace with visual trends. This increases the need for authentic photography, while leaving little time for custom shoots. Businesses need a tool that allows them to create unique and authentic experiences quickly and within budget.
Read Adobe’s new guide, From Cliché to Mission Critical, to find out how you can:
• Find attention-grabbing images in a visually cluttered marketplace.
• Remove distractions from the creative decision making process.
• Ensure your brand makes the right impact.
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile.
Read the report to see why Adobe was named a Strong Performer and to learn more about:
-The DX challenges that companies face and how they’re addressing them
-The array of tools and technologies available in digital experience delivery platforms
-The journey to unified, cross-channel digital experiences
“Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.” – Forrester Research, Inc.