Poorly run Web site redesign RFPs are costing B2B companies significant time and budget. Get your RFP process off to the right start using proven framework that provides critical insight on a vendor's core capabilities and creativity relative to your business needs.
Published By: nFusion
Published Date: Apr 12, 2016
Factors to consider for a successful website redesign include:
1. Creating a customer centric site experience to fulfill the needs of customer personas and their journeys.
2. Ensuring website content is produced and presented according to evolving customer experience needs.
3. Putting a premium on program management and collaboration to identify and avoid blind spots.
Read more to discover in depth details about these three factors.
This report gives customer experience professionals the tools and processes they need to act on digital customer experience improvement across touchpoints like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touchpoints and determining customers' needs, proven and emerging methodologies for redesigning digital interactions, and best practices for ensuring that your digital experiences support your business objectives.