Of course you want to ensure your customers have a good experience, that
you’re creating brand loyalists and building a positive reputation along the
way, but most importantly, you want to impact your bottom line.
That’s where advocacy marketing comes in. Advocacy marketing is
harnessing the voices of your brand’s fans and leveraging them to increase
sales. Also known as word-of-mouth marketing, advocacy marketing is
using happy customers to promote your business — and sell more
Grab your harness as we
take a deeper look into how
Black Diamond partnered
with ExpertVoice to assist
with a product launch.
When Black Diamond decided to manufacture their
own climbing shoe, they knew how critical a successful
launch would be to long- term success: the climbing
shoe market is dominated by one manufacturer, and
climbers are an extremely loyal group. Breaking into
the market would be tough.
Although ExpertVoice had a daunting task ahead of
them, they knew honing in on Experts spreading wordof- mouth recommendations was key to a successful
Published By: Airfoil PR
Published Date: Apr 21, 2010
In our latest Point of View, "The Dirtiest Word In Business," Airfoil has assembled a collective set of best practices to help technology marketers meet the communications challenges of a new digital decade.
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Companies across the globe are all facing the same economic headwinds: business change in the form of competitive threats and new opportunities is coming at an unprecedented pace. The watchword for meeting these challenges is innovation – both in terms of business processes as well as the underlying technology that enables those processes.
The sum of the experiences discussed in this report showcase how SAP S/4HANA, running on-premise or in the cloud, can form the basis for a broad-based business transformation that does not require a big bang implementation to succeed.
Published By: Dell EMC
Published Date: Aug 23, 2018
“3D-ontwerphulpmiddelen bestaan al een tijd, maar sinds VR steeds meer zijn weg vindt naar de consumentenmarkt, worden visualisatie-opties met ongekende snelheid beschikbaar. Visualisatie heeft zich ontwikkeld tot een niveau waarop ontwerpers sneller en nauwkeuriger fotorealistische afbeeldingen van producten kunnen maken in natuurlijke omgevingen waardoor producten sneller op de markt kunnen worden gebracht en klanten het product zelf kunnen uitproberen. Dit alles zonder de kosten van prototypes en vormgeving. In deze handleiding krijgt u een overzicht van de nieuwste ontwikkelingen in visualisatie en maakt u kennis met onze nieuwe VR Centres of Excellence in Limerick, Cork, Parijs, Frankfurt, Dubai, Santa Clara en Austin waar u de voordelen van VR zelf kunt ontdekken.”
Executive Director en General Manager
As digital business evolves, however, we’re finding that the best form of security and enablement will likely remove any real responsibility from users. They will not be required to carry tokens, recall passwords or execute on any security routines. Leveraging machine learning, artificial intelligence, device identity and other technologies will make security stronger, yet far more transparent. From a security standpoint, this will lead to better outcomes for enterprises in terms of breach prevention and data protection. Just as important, however, it will enable authorized users in new ways. They will be able to access the networks, data and collaboration tools they need without friction, saving time and frustration. More time drives increased employee productivity and frictionless access to critical data leads to business agility. Leveraging cloud, mobile and Internet of Things (IoT) infrastructures, enterprises will be able to transform key metrics such as productivity, profitabilit
Webanwendungs- und DDoS-Angriffe lassen sich nicht vorhersehen und treffen Unternehmen ohne Vorwarnung. Für die meisten DDoS-Angriffe (Distributed Denial of Service) ist nicht viel Know-how erforderlich. Angreifer können günstig Ressourcen mieten, die auf entsprechenden Seiten leicht zu finden sind. Trotz des geringen Preises führen DDoS-Angriffe zu vielen Problemen:
• Verlust vertraulicher Daten
• Niedrigere Nutzerproduktivität
• Beeinträchtigung von Partnerschaften und Kundenbeziehungen
Je nach Branche können sich so schnell Schäden von Zehntausenden US-Dollar ergeben – in einigen Fällen geht der Schaden sogar in die Millionen. Nur 2 % der Unternehmen gaben an, ihre Webanwendungen seien in den vergangenen 12 Monaten nicht Opfer eines Angriffs geworden. Bei 98 % war das Gegenteil der Fall.
In this InfoBrief, we discuss the broad impact of digitization and how organizations are utilizing RPA technologies for driving business outcomes. We also share use cases and examples from different sectors, as well as key factors that organizations need to consider when selecting a partner for RPA deployment. Since RPA is the latest buzzword, there is a lot of noise around this topic and we aim to filter the noise and provide key insights, as well as offer essential guidance for successful RPA strategies.
Published By: Lenovo UK
Published Date: Nov 09, 2018
Met één laptop die elke minuut wordt gestolen, hoe breng je de veiligheidsdreiging in evenwicht met de stijgende behoefte aan mobiliteit van medewerkers en verbeterde productiviteit? Met ThinkPad, aangedreven door Intel® Core™ i7 vPro™ processors, profiteert u van Lenovo's 360-benadering van beveiliging. Plus de duurzaamheid om uw gebruikers in elke fase van hun werkdag in beweging te houden en productief te houden.
Meer informatie in onze infographic.
Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, het Intel logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, het Intel Inside logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, Xeon Inside en Intel Optane zijn handelsmerken van Intel Corporation of zijn dochterondernemingen in de Verenigde Staten en/of andere landen.
Published By: Uberflip
Published Date: Jan 03, 2019
No matter what industry you’re in or role you have, we
all share a universal interest in trends. As marketers,
we look to Google Trends to understand what keywords
and search terms are most popular; we look for trending
hashtags and conversations on social to inform the
content we put out; and we put “Trends” sessions on our
agendas at conferences because we know they’ll draw
an audience. We’ve tapped into this almost universal desire
to understand what the masses are doing.
Big Data is not just a big buzzword. Government agencies have been collecting large amounts of data for some time and analyzing the data collected to one degree or another. Big data is a term that describes high volume, variety and velocity of information that inundates an organization on a regular basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and better services.
WebRTC, web real-time communications, is one of the hottest topics in the video communications industry, and for good reason. In a nutshell, WebRTC enables a user to connect over video without having to download a software client or plugin, and no username or password is required. Basically, all you need is a webcam, an Internet connection and the right browser (for example, the latest versions of Mozilla® or Chrome™), and you can connect over video with colleagues, partners, vendors and customers.
The world set a new record for data breaches in 2016,
with more than 4.2 billion exposed records, shattering the former record of 1.1 billion in 2013. But if 2016 was bad, 2017 is shaping up to be even worse. In the first six months of 2017, there were 2,227 breaches reported, exposing over 6 billion records and putting untold numbers of accounts at risk. Out of all these stolen records, a large majority include usernames and passwords, which are leveraged in 81 percent of hacking-related breaches according to the 2017 Verizon Data Breach Investigations Report. Faced with ever-growing concerns over application and data integrity, organizations must prioritize identity protection in their
security strategies. In fact, safeguarding the identity of users and managing the level of access they have to critical business applications could be the biggest security challenge organizations face in 2017.
This guide gives you an overview of the steps you need to build a foundation for sustainable growth—the kinds of investments, drivers and differentiators that are involved. It does so through the words and experiences of fellow decision makers who’ve overcome daunting technology challenges, and in doing so realized their greatest achievements.
Use the guide to get ready for great achievements of your own.
A picture is worth a thousand words – especially when you are trying to find relationships and understand your data – which could include thousands or even millions of variables. To create meaningful visuals of your data, there are some basic tips and techniques you should consider. Data size and composition play an important role when selecting graphs to represent your data. This paper, filled with graphics and explanations, discusses some of the basic issues concerning data visualization and provides suggestions for addressing those issues. From there, it moves on to the topic of big data and discusses those challenges and potential solutions as well. It also includes a section on SAS® Visual Analytics, software that was created especially for quickly visualizing very large amounts of data. Autocharting and "what does it mean" balloons can help even novice users create and interact with graphics that can help them understand and derive the most value from their data.
It’s a social world and the majority of organizations today use Microsoft Office as their chosen office productivity suite. So it’s important to deliver insights where people are working most. This paper shows how you can use results produced by SAS Visual Analytics with Microsoft Office applications – Outlook, Excel, Word, PowerPoint and SharePoint. With plenty of how-to specifics, you’ll see how easy it is to combine analytic visualizations and reports with Microsoft products to share insights, improve collaboration and drive further adoption of analytics across your organization.
Compliance doesn’t have to be a scary word – even when facing the multifaceted challenges of meeting the European Union’s May 2018 deadline for its General Data Protection Regulation (GDPR).
SAS conducted a global GDPR survey among 340 business executives from multiple industries. Based on the results of that survey, this e-book delves into the biggest opportunities and challenges organizations face on the road to GDPR compliance.
Read this e-book to learn:
How to get started on the best path to compliance, based on advice from industry experts.
How to turn this compliance challenge into a competitive advantage.
How your peers are preparing across a variety of industries.
An end-to-end approach that can help guide your journey to GDPR compliance.
What is employee engagement? It’s not just a buzzword. It’s also not the same as employee happiness or satisfaction. True employee engagement is an employee’s emotional commitment to the company and its goals.