Skip to main content
 

customer intelligence

Results 1 - 25 of 257Sort Results By: Published Date | Title | Company Name
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics, social media, advertising agencies, internet marketing, crm & customer care, traditional marketing
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics, social media, advertising agencies, internet marketing, crm & customer care, marketing research
    
Aberdeen Group
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Tags : 
adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
Tags : 
adobe, forrester wave, online testing platforms, vendor selection, optimize core competency, digital marketers, maturing vendor solutions, future of online testing, growing online testing requirements, online testing vendors, balance functionality, balance usability, customer intelligence, right partner, online testing needs, internet marketing
    
Adobe
Published By: Adobe     Published Date: Jan 27, 2014
Quarterly digital intelligence briefing 2014
Tags : 
technology, customer trends, digital intelligence, digital trends, marketing trends
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge.
Tags : 
adobe, customer experience, customer engagement, digital intelligence, digital marketing, marketing, customer behavior, mobile, customer insights, mobile marketing, content marketing
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
Tags : 
goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
Tags : 
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
Tags : 
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Differentiation through customer experience. That’s the number one way retailers who answered Econsultancy’s Digital Trends report plan to compete this year. And many think mobile and virtual and augmented reality (VR and AR) devices are the tools to help get the job done. Read the Econsultancy report, Digital Intelligence Briefing: 2017 Digital Trends in Retail, and learn: How retailers around the world rate their digital experience abilities Where they’ll prioritize digital investments, and why mobile tops the list Why they said VR and AR are the most exciting engagement strategies
Tags : 
    
Adobe
Published By: Adobe     Published Date: Feb 13, 2018
To offer customers the experience they expect requires more than traditional analytics. You need digital intelligence. As we’ve evolved into a true Digital Intelligence Platform, we’re in the right position to help you offer amazing customer experiences across channels. See why we are listed as the only Leader in The Forrester Wave™: Digital Intelligence Platforms, Q2 2017.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
Tags : 
    
Adobe
Published By: Adobe     Published Date: May 04, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
Tags : 
    
Adobe
Published By: Adobe     Published Date: May 04, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
Tags : 
    
Adobe
Published By: Adobe     Published Date: May 04, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
Tags : 
    
Adobe
Published By: AppDynamics     Published Date: Aug 25, 2015
In collaboration with Enterprise Management Associates (EMA), AppDynamics has conducted a survey of application management professionals and managers to determine exactly what IT organizations want and need from APM providers. Here are some key findings from the research: • Only 30% of companies currently have application-specific solutions to monitor apps • 50% or fewer of the tools companies have purchased are actively being used to monitor apps • 27% of application-related problems are detected by monitoring tools • A “unified monitoring platform” is the top choice in a feature of an APM solution Download the full report to review the findings and understand the key challenges and “must haves” associated with APM solutions voiced by IT professionals themselves.
Tags : 
business technology, digital, customer service, efficiency, operations, infrastructure, business intelligence, business management, productivity
    
AppDynamics
Published By: Arbor     Published Date: Mar 13, 2014
In this white paper, we’ll examine how the Pravail® portfolio from Arbor Networks can empower your network operations and security teams to more efficiently help protect the integrity and availability of your enterprise network against advanced attacks.
Tags : 
arbor, arbor networks, enterprise network, global attack, connecting workforces, internal operations, growing revenue, retaining customers, increase competitive edge, cyber attackers, pravail portfolio, pravail solutions, attack intelligence, enterprise defense
    
Arbor
Published By: Arm Treasure Data     Published Date: Oct 17, 2018
What does it take to succeed in today’s hypercompetitive and hyperconnected digital economy? Keep reading to find out.
Tags : 
arm treasure data, treasure data, customer data, data insights, customer intelligence, customer engagement, customer transactions, sales
    
Arm Treasure Data
Published By: Automation Anywhere APAC     Published Date: Apr 18, 2019
Eli Lilly Japan has numerous large and valuable brands, including Humalog and Trulicity. When launching new products, Eli Lilly wants customer—health care providers (HCP) and patients—to have the best possible experiences. This means delivering products that go “beyond the pill.” By embedding its drugs into holistic offerings while leveraging digital channels, real-world evidence, Artificial Intelligence (AI), and automation, Eli Lilly Japan aims to transform customer engagement, leading to competitive advantage and improved patients’ health outcomes.
Tags : 
    
Automation Anywhere APAC
Published By: Bazaarvoice     Published Date: Jul 12, 2011
Thought leader Shel Israel shares ways to integrate customer intelligence into your business.
Tags : 
bazaarvoice, customer intelligence, customer insights, customer centricity, shel israel, customer feedback, thought leader
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Dec 08, 2011
Leading thinkers in marketing, social, digital, and future business gathered in October with over 500 industry peers at Social Commerce Summit Europe. Discover the predictions and advice they shared in this free report: Social Commerce Trends Report Europe 2012.
Tags : 
social, social commerce, customer centricity, customer intelligence, social media
    
Bazaarvoice
Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
Forrester Consulting was commissioned to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying Cylance's advanced threat protection solution, CylancePROTECT®, and its deployment and configuration services, ThreatZero™. The study aims to provide readers with a framework to evaluate the potential financial impact of CylancePROTECT and ThreatZero on their organizations, which will improve customer success with advanced cybersecurity and antivirus protection solutions. To better understand the benefits, costs, and risks associated with an investment in Cylance, Forrester interviewed the Chief Information Security Officer for a Large State County Government, who has used the solutions for over a year. Cylance provides a new-generation, predictive, cybersecurity, and malware prevention solution that leverages artificial intelligence to prevent malware from executing on endpoints in real time. This is usually implemented with ThreatZero, which is a continuous professional service program rendered by Cylance for users of CylancePROTECT. ThreatZero guides through the planning, implementation, integration, and ongoing optimization of the solution. This often includes end user education, training, and support to totally eliminate endpoint threats and incidents. With CylancePROTECT and ThreatZero, the organization was able to reduce security breaches to almost zero, catching malware before it ever gained access to public records. Relative to their previous endpoint protection, this significantly reduced costs from remediation/reimaging and incidence response. Additionally, IT and security employees’ productivity were boosted. Read more in the full TEI report.
Tags : 
economic, cylance, roi, enterprises
    
BlackBerry Cylance
Start   Previous   1 2 3 4 5 6 7 8 9 10 11    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.