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Published By: Adobe     Published Date: Sep 22, 2015
Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
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adobe, cross channel marketing, digital marketing, campaign management, emerging marketing, internet marketing, crm & customer care, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Retail marketers who see the customer path as a linear path are out of touch with their customers. The customer journey contains multiple channels where customers expect retailers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect. The Adobe marketing guide shows you how to: • Identify the data you need to map your customers’ journeys. • Coordinate channels and use their strengths to deliver the best customer experiences. • Apply technology to build customer relationships, improve loyalty and increase ROI.
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retail marketing, customer experience, cross-channel marketing, roi, customer loyalty, adobe
    
Adobe
Published By: Amazon Web Services     Published Date: Feb 01, 2018
Moving Beyond Traditional Decision Support Future-proofing a business has never been more challenging. Customer preferences turn on a dime, and their expectations for service and support continue to rise. At the same time, the data lifeblood that flows through a typical organization is more vast, diverse, and complex than ever before. More companies today are looking to expand beyond traditional means of decision support, and are exploring how AI can help them find and manage the “unknown unknowns” in our fast-paced business environment.
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predictive, analytics, data lake, infrastructure, natural language processing, amazon
    
Amazon Web Services
Published By: Amazon Web Services EMEA     Published Date: Oct 07, 2019
The proliferation of fast, affordable computing has allowed companies of all sizes to create internal efficiencies and reach more customers through digital products. However, the ubiquity of tools, multiple paths to market, and changing consumer preferences means that businesses must innovate faster than ever to remain competitive. The way that digital products have been traditionally built just isn’t fast enough to enable the innovation that’s needed to win in the market.
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Amazon Web Services EMEA
Published By: Bazaarvoice     Published Date: Nov 05, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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bazaarvoice, business results, business insights, social segmentation, product innovation, consumer research, product enhancements, product performance, customer preferences, product catalog
    
Bazaarvoice
Published By: Datastax     Published Date: Aug 03, 2018
eCommerce is a whole new ball game today. Customers want quick, instantly responsive applications that adapt to their personal preferences and buying history, and if the application lags for just a moment, they click away at the expense of your bottom line. Read this white paper to learn what today’s ecommerce applications need at the data layer to thrive in the Right-Now Economy and the specific features that make DataStax Enterprise the best choice for your ecommerce apps.
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Datastax
Published By: Dell     Published Date: Feb 02, 2018
Technology is quickly moving to the forefront of business priorities as organizations undertake digital and IT transformation projects that enable strategic differentiation in a world where users leverage applications and data in new ways. Organizations in all industries must better align with changing customer preferences to avoid being disrupted by a new crop of nimble competitors. Technology will increasingly determine how businesses define and distinguish themselves in the market. IDC has noted that most organizations were not born digital but instead have legacy business processes, applications, and infrastructure that require modernization and automation. As a result, businesses must embark on an IT transformation initiative to modernize and automate their legacy infrastructure to prime themselves to achieve their digital business goals and initiatives
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Dell
Published By: Dell EMC     Published Date: Feb 07, 2018
Technology is quickly moving to the forefront of business priorities as organizations undertake digital and IT transformation projects that enable strategic differentiation in a world where users leverage applications and data in new ways. Organizations in all industries must better align with changing customer preferences to avoid being disrupted by a new crop of nimble competitors. Technology will increasingly determine how businesses define and distinguish themselves in the market. IDC has noted that most organizations were not born digital but instead have legacy business processes, applications, and infrastructure that require modernization and automation. As a result, businesses must embark on an IT transformation initiative to modernize and automate their legacy infrastructure to prime themselves to achieve their digital business goals and initiatives. Intel Inside®. Powerful Productivity Outside. Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. a
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Dell EMC
Published By: Dell EMC     Published Date: Aug 17, 2018
Dell EMC technology for Digital Manufacturing harnesses the workstation, HPC and storage capabilities that combine to enable better products, more efficient design and production processes, and meet rapidly changing customer preferences. Collecting, collating and digesting more and more data in the entire ecosystem, from product modelling to after-sales trends, are making the digital factory a powerful and necessary reality in the manufacturing landscape.
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Dell EMC
Published By: Dell EMC     Published Date: Nov 26, 2018
Dell EMC technology for Digital Manufacturing harnesses the workstation, HPC and storage capabilities that combine to enable better products, more efficient design and production processes, and meet rapidly changing customer preferences. Collecting, collating and digesting more and more data in the entire ecosystem, from product modelling to after-sales trends, are making the digital factory a powerful and necessary reality in the manufacturing landscape. Learn more about Dell Precision® workstations featuring Intel® Xeon® processors
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Dell EMC
Published By: Dell EMC     Published Date: Nov 26, 2018
Dell EMC technology for Digital Manufacturing harnesses the workstation, HPC and storage capabilities that combine to enable better products, more efficient design and production processes, and meet rapidly changing customer preferences. Collecting, collating and digesting more and more data in the entire ecosystem, from product modelling to after-sales trends, are making the digital factory a powerful and necessary reality in the manufacturing landscape. Learn more about Dell Precision® workstations featuring Intel® Xeon® processors
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Dell EMC
Published By: Global Payments     Published Date: May 02, 2019
Doing business across borders presents a whole host of unfamiliar challenges to today’s merchant. As technological advancement and increasing globalization unlock international markets, it’s tempting to imagine that a business model successful in one region can simply be transplanted into another. Not so. The logistics of domestic and international transactions have changed, and so too have customer expectations and preferences. Customer and merchants pain points have transformed and multiplied. In this report, we explore some of the core challenges businesses today face in their quest to succeed in global commerce. We offer an overview of how unified commerce can both resolve these issues and offer new advantages and standards of best practice, enabling your business to meet the demands of tomorrow’s customer, no matter their location, preferred payment method, and mode of contact.
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unified commerce, global commerce, payment convenience, payment speed, global payments technology, retail, wechat pay, alipay, chinese wallets, mobile payments, international payment solutions, international payment systems, payments, online payments, omnichannel commerce
    
Global Payments
Published By: Group M_IBM Q1'18     Published Date: Dec 19, 2017
As organizations develop next-generation applications for the digital era, many are using cognitive computing ushered in by IBM Watson® technology. Cognitive applications can learn and react to customer preferences, and then use that information to support capabilities such as confidence-weighted outcomes with data transparency, systematic learning and natural language processing. To make the most of these next-generation applications, you need a next-generation database. It must handle a massive volume of data while delivering high performance to support real-time analytics. At the same time, it must provide data availability for demanding applications, scalability for growth and flexibility for responding to changes.
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database, applications, data availability, cognitive applications
    
Group M_IBM Q1'18
Published By: Group M_IBM Q1'18     Published Date: Jan 08, 2018
As organizations develop next-generation applications for the digital era, many are using cognitive computing ushered in by IBM Watson® technology. Cognitive applications can learn and react to customer preferences, and then use that information to support capabilities such as confidence-weighted outcomes with data transparency, systematic learning and natural language processing.
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database, applications, data availability, cognitive applications
    
Group M_IBM Q1'18
Published By: IBM     Published Date: Aug 01, 2012
Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
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ibm, technology, marketing, predictive analytics, predictive imperatives, customer value, customer relationship management, analytics, crm, revenue, profits
    
IBM
Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc, advertising, sponsored content, cognos, text analytics, unica, spss, natural language processing, nlp, internet marketing
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
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analytics, social media, best practices, crm, marketing
    
IBM
Published By: IBM     Published Date: Jan 06, 2015
The essential bridge between an organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the decisive battle for customer loyalty. It is employees who represent the organization's brand in the market, who interact with customers on a daily basis, who analyze changes in customer preferences and who develop and maintain the technologies that help connect the physical and digital worlds. And, therefore, a motivated and properly prepared workforce will be indispensable for success in the customer-activated world.
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customer loyalty, employee support, workforce challenges, hr solutions
    
IBM
Published By: IBM     Published Date: May 07, 2015
The essential bridge between an organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the decisive battle for customer loyalty. It is employees who represent the organization's brand in the market, who interact with customers on a daily basis, who analyze changes in customer preferences and who develop and maintain the technologies that help connect the physical and digital worlds. And, therefore, a motivated and properly prepared workforce will be indispensable for success in the customer-activated world. Watch this webcast to learn: • Key CHRO insights from the Global C-Suite Study • Three workforce challenges for HR in a customer-driven world • Three actions HR can take with real-life examples
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workforce, employees, customer loyalty, branding, talent acquisition, ibm
    
IBM
Published By: IBM     Published Date: Apr 06, 2015
Voice of the customer (VOC) is a market research technique defined as the process of capturing a customer's expectations, preferences and aversions. Ideally, Voice of the Customer analysis produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. What has changed significantly is the volume and number of data sources and channels, inclusive of mobile device, kiosk, POS and tablet that are able to feed into the analysis of contextual VOC information via enabling VOC software, services and technologies.
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market research, new technique, market analysis, customer preferences
    
IBM
Published By: IBM     Published Date: Jul 28, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting.
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ibm, commerce, analytics, business insight, business analytics, business advisor, commerce data, predictive analytics
    
IBM
Published By: IBM     Published Date: Sep 08, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting
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ibm, ecommerce, b2c, b2c ecommerce, commerce, data, business advisor, e-commerce
    
IBM
Published By: IBM APAC     Published Date: Mar 19, 2018
Finnish telecom giant DNA’s vision is to have the most satisfied customers. They achieve this with Flash storage by accelerating daily reports on customer preferences and making agile business decisions accordingly. Read how they use IBM Flash Storage to cut its report processing by 66%, enabling it to provide the insights it needs to deliver the most relevant and valuable experiences to its subscribers.
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IBM APAC
Published By: Infosys     Published Date: May 30, 2018
Customer loyalty is hard to come by today, amid a growing array of choices, omnipresent discounting and fast changing trends and customer preferences. To cut through the clutter, product retailers are increasingly creating targeted offers tailored to customer preferences, to be delivered through an online platform. A premium drinks maker was following the same path when they created a mobile loyalty app to push promotions and notifications to customers. But something crucial was missing. See how Infosys helped and the five key takeaways from the project.
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customer, loyalty, application, product, omnipresent
    
Infosys
Published By: Infosys     Published Date: Jun 12, 2018
Customer loyalty is hard to come by today, amid a growing array of choices, omnipresent discounting and fast changing trends and customer preferences. To cut through the clutter, product retailers are increasingly creating targeted offers tailored to customer preferences, to be delivered through an online platform. A premium drinks maker was following the same path when they created a mobile loyalty app to push promotions and notifications to customers. But something crucial was missing. See how Infosys helped and the five key takeaways from the project.
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customer, loyalty, application, product, omnipresent
    
Infosys
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