Download Putting Email Marketing in Context to learn:
- How to overcome common challenges of personalisation and email
- Best practices for implementing contextual email on a low budget
- How to measure the effect of your contextual marketing campaigns
Published By: Bluecore
Published Date: May 07, 2019
Personalization runs through every retail interaction, and it has the potential to make or break consumers’ relationship with your brand. But we don’t need to tell you about the importance of personalization. What we do need to talk about is how to get it right. And why email is the best place to start.
Creating a personalized experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products. This eBook explores what it takes to make that happen, including how to parness product data for retail personalization, what truly relevant experiences look like and how to remove common technology roadblocks to achieving retail relevance.
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level.
In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
Modern marketers have access to endless amounts of data and limited time to process and analyse it. Transforming it into something that offers real value is essential and the basis for marketing success.
Download ‘8 Smart Data Tips for Modern Marketers’ to get actionable tips and tricks that will help you avoid analysis paralysis, enhance customer experiences and identify new customers.
You don’t get a second chance at a first impression. Your email welcome series is one one of the best opportunities you have to build a lasting relationship with a customer. But the stakes are high — you can gain or lose a customer in that initial contact. But with proper planning and data, a well-crafted welcome series can help build a love story between you and your subscribers.
This eBook will guide you through the steps to build a welcome series that will turn your subscribers into loyal customers, while collecting valuable data along the way that will drive action throughout the customer relationship.