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Published By: Acrolinx     Published Date: Jan 28, 2015
Watch Your Tone! offers valuable advice on how you can create your own corporate voice — a unique, instantly recognizable style for all your content, that lets you speak with one voice and stand out from the crowd. This must-read resource for content professionals shares deep insights from industry experts and takes you step-by-step through the process of developing your perfect tone of voice.
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tone of voice, corporate voice, platform, style, content, crm & customer care, marketing research
    
Acrolinx
Published By: Act-On     Published Date: Aug 28, 2012
From deliverability to conversion - the quality of your list underwrites your email marketing success. But it's not easy to build a great list, and it's no snap to maintain it. Five of the foremost experts in the field held a powwow; we share the resu
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subcribers, email analytics, email acquisitions, subscriber lists
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
Experts Matt Heinz, President of Heinz Marketing, and Craig Rosenberg, VP of Sales and Marketing of Focus and The Funnelholic share the eight linear steps to getting started, and making lead scoring work for you.
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lead scoring, best practices, act-on, lead generation
    
Act-On
Published By: Act-On     Published Date: Jan 07, 2016
We’ve reached out to a number of the world’s leading experts and asked them to share their secrets on lead generation and how they drive tens of thousands –or even more– visitors to their websites each month!
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lead generation, best practices, ebook, web traffic, search marketing, emerging marketing, social media, crm & customer care
    
Act-On
Published By: Adobe     Published Date: Jan 31, 2013
In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes.
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conversion maximization, econsultancy, conversion tactics, value exchange, cmx
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
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cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, crm & customer care, marketing research
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
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cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing, advertising agencies
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing, advertising agencies
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, advertising agencies, marketing research
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Forbes Insights examined the ongoing transformation of HR through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
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Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Forbes Insights examined the advantages of e-signatures through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
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sales performance, sales, e-signatures, document management, security, mobility
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Download this guide to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
This paper examines the ongoing transformation of HR through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
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Adobe
Published By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: • Implement advanced segmentation strategies • Make the most of marketing attribution • Build models for predictive analysis
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analytics, marketing analysis, adobe, segmentation strategy, marketing attribution, predictive analysis, website development, emerging marketing, social media, internet marketing, crm & customer care, marketing research, e-commerce
    
Adobe
Published By: Adobe     Published Date: Nov 10, 2015
Watch this seminar and hear experts from Penton Media and Adobe discuss methods to ensure that sensitive documents are handled by the right people - and no one else.
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ibm, document management, data security, productivity, enterprise, mobile, security, saas, document management, cloud
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Download our Adobe guide, Conducting the Cross-Channel Symphony, to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers. Read our guide now to learn how you can: • Integrate processes and data for cross-channel campaign success • Create personalized, contextual campaigns across channels and devices • Leap ahead of the competition with authentic cross-channel experiences
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cross-channel, adobe, marketing, channel integration
    
Adobe
Published By: Adobe     Published Date: Apr 13, 2017
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: • How changing the way you view design changes everything • The power of beautifully designed customer experiences • Why it pays to make your teams design-driven
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business design, graphic design, front face design, creative cloud, design experts, enterprise design, editing
    
Adobe
Published By: Adobe     Published Date: Oct 25, 2017
With the right foundation, the road to digital transformation is easy. Find out the steps you can take to start your journey – and start delivering experiences that truly put your customers at the center. Read the guide, Customer-centric Digital Transformation: What You Need to Know to learn: • Five steps toward customer-centric digital transformation • Four key components that make up excellent customer experiences • Tips and inspiration from industry experts and digital government agencies
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public sector, digital innovation, customer-centric, digital government, customer experience
    
Adobe
Published By: Adobe Systems     Published Date: Mar 04, 2011
Join Adobe experts to learn how to enable your PDF documents so that multiple people, in real time, can add notes and comments, promoting a true "conversation" about your critical documents. See how to use familiar commenting tools and even enable users of the free Adobe Reader to take part in your review.
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adobe, pdf, portfolio, acrobat, pro, rich media, acrobat x
    
Adobe Systems
Published By: Adobe Systems     Published Date: Mar 04, 2011
In this session presented by Adobe experts, you'll learn how to use Adobe Acrobat X Pro to save time and standardize processes by automating routine, multistep tasks in a guided Action. Find out how to create, manage, execute, and share a sequence of automatic or user-guided steps that can be applied to single PDF files or batches of files.
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adobe, pdf, portfolio, acrobat, pro, rich media, acrobat x
    
Adobe Systems
Published By: ADP     Published Date: Oct 25, 2017
If your business relies on an owner or other employee to manage HR tasks, rather than employing a certified, dedicated HR expert, you might be experiencing some unforeseen risks, including wasted time and decreased morale. Check out the infographic to learn more about the risks of ad hoc HR management, as well as what you can do to free your company from this burden so you can focus on what you do best.
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ADP
Published By: Affirm     Published Date: Jan 05, 2016
You thought EMV was supposed to help eliminate fraud, right? While it will reduce card-present fraud, there is a high likelihood that card-not-present (i.e. e-commerce) fraud will increase now that EMV has been implemented in the U.S.. In fact, experts have predicted an increase in online fraud similar to what was seen after the European rollout of EMV. As a merchant, are you prepared for such an increase? This article describes the EMV implementation and gives actionable tips for how online retailers should prepare in order to avoid a potential onslaught of fraud.
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affirm, ecommerce, fraud, risk, emv, online retail, e-commerce, retail
    
Affirm
Published By: Affirm     Published Date: Jan 22, 2016
You thought EMV was supposed to help eliminate fraud, right? While it will reduce card-present fraud, there is a high likelihood that card-not-present (i.e. e-commerce) fraud will increase now that EMV has been implemented in the U.S.. In fact, experts have predicted an increase in online fraud similar to what was seen after the European rollout of EMV. As a merchant, are you prepared for such an increase? This article describes the EMV implementation and gives actionable tips for how online retailers should prepare in order to avoid a potential onslaught of fraud.
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affirm, ecommerce, fraud, risk, emv, online retail
    
Affirm
Published By: Akamai Technologies     Published Date: Mar 15, 2016
Many industry experts advise automotive companies to embrace digital transformation. At the heart of that mandate is the need to satisfy rising customer expectations for fast, secure, always-on services delivered seamlessly across all channels and devices. Read the seven top considerations as you embrace digital transformation.
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automotive, digital transformation, customer relations, best practices, industry optimization
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 27, 2016
Learn about the origins, tactics, types, and targets of cyber- attacks and emerging threats and trends from post-attack analysis and intelligence by cybersecurity and DDoS mitigation experts. Includes quarter-over-quarter and year-over-year trends, plus spotlights on recent DDoS and web application attacks and review of the past quarter’s hot-topic issues in cybersecurity.
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akamai, state of the internet, security, security report, cybersecurity, ddos, analytics
    
Akamai Technologies
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