Published By: CrowdTwist
Published Date: Jul 25, 2018
Over the last decade customer-brand relationships have become more and more digitized. Companies have enjoyed access to new technologies, new capabilities, and greater access to customer data. In turn, consumers have become better informed and able to connect with brands with greater flexibility and convenience. However, concerns around mismanagement of customer data, the proliferation of fake news, high profile retailer database breaches, and the Cambridge Analytica scandal has contributed to an erosion of trust between consumers and brands and demands for data privacy. What can brands do to overcome consumer skepticism? What keeps a customer coming back in 2018? And what can brands do to demonstrate relevancy and provide value?
Our new market report takes an in depth look at recent developments and offers insight into running a compliant and ethical global business. With primary research and articles written by industry experts, you’ll get answers to some of today’s most important questions like:
How are businesses navigating the risks posed by global supply chains?
Have compliance risks changed since the rise of anti-corruption purges?
How do you set the right tone for disclosing misconduct in the workplace?
How can I evaluate the integrity of third parties within the era of fake news?
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.