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Published By: HERE Technologies     Published Date: Sep 27, 2018
Location has become paramount to building new apps, services, experiences and business models. If data is the new oil, then location is the crude oil. This is why most of the top location platform players have been developing technologies to power next-generation autonomous mobility systems. And the “richness” of location data and real-time intelligence are becoming strong monetization opportunities. The 2018 Counterpoint Research Location Ecosystems Update compared 16 location platform vendors, including Google, TomTom and Mapbox. Learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 28, 2018
How do you keep people safe in a ‘once in a 1,000 years’ weather event? Hurricane Harvey was a category four hurricane which struck the coast of Texas, eastern Texas and southwestern Louisiana in August 2017. HERE was able to track the storm and accurately report more than 2,100 road closures and blockages in real-time helping people stay out of harm’s way. HERE is the world’s leading provider of traffic incident information to the automotive industry. This eBook shows how HERE’s deploys its people and artificial intelligence to gather the data, check it for accuracy and produce insights which keeps drivers safe.
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HERE Technologies
Published By: HERE Technologies     Published Date: Oct 16, 2018
In this report, VSI applies HERE’s HD map data to a lane keeping application and examines performance of lane keeping with a map-based approach compared to a camera and computer vision-based approach. VSI tested the lane keeping system with and without map data on a local road in 3 scenarios: Lane lines expanding into a turn or exit lane An intersection without lane lines A widening in the lane The results show that in all scenarios, the computer-vision-only lane keeping systems got confused and made errors in a vehicle’s trajectory when lane markings were out of the ordinary or invisible. Faced with the same road conditions, the map-based lane keeping system stayed within the desired trajectory outperforming the compute- vision-only systems. This report proves that using a lane model from an HD map can solve common issues involved in computer-vision-only lane keeping.
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HERE Technologies
Published By: HERE Technologies     Published Date: Nov 07, 2018
The United Nations predicts that by 2050 an additional 2.5 billion people will live in towns and cities, with 90% of this increase happening in African and Asia. With congestion already a challenge on many city roads how will we keep our megacities moving and quality of life high for their populations? As one of the world’s leading location platform in 2018, HERE shares location data, insights, tools and services to keep people and traffic flowing through cities and countries around the world. This eBook explains how accurate traffic data can help megacities of today and the future.
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 04, 2018
How does over-the-air technology (OTA) enable innovative solutions for carmakers? How do OTA software and firmware updates work? This whitepaper looks at the benefits of OTA updates to drivers and manufacturers. It also examines how design challenges are overcome, how updates are secured and how OTA technology could be deployed across a fleet of vehicles. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is supporting auto manufacturers to develop the navigation services for the future and guide drivers safely and efficiently to their destinations.
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ota, ota technology, location data
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 04, 2018
How does over-the-air technology (OTA) enable innovative solutions for carmakers? How do OTA software and firmware updates work? This whitepaper looks at the benefits of OTA updates to drivers and manufacturers. It also examines how design challenges are overcome, how updates are secured and how OTA technology could be deployed across a fleet of vehicles. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is supporting auto manufacturers to develop the navigation services for the future and guide drivers safely and efficiently to their destinations.
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HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
Car data consumption is critically important to auto manufacturers. As more vehicles are produced with built-in infotainment systems, the cost of supplying them with live information and real-time updates via a data connection grows ever greater. Auto manufacturers need to be able to enhance the driving experience with smart traffic, navigation, and entertainment services, while reducing costs and data volumes. HERE is the world’s leading provider of traffic data to the automotive industry. This eBook shows how HERE optimizes traffic solutions and it outlines how data use modelling, standardization, and good data management can help reduce usage.
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traffic data, auto, location data
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and find out how governments can harness the benefits and apply them across regions to enhance mobility, experiences and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich and always up-to-date, is a leader in the location data arena.
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
The United Nations predicts that by 2050 an additional 2.5 billion people will live in towns and cities, with 90% of this increase happening in Africa and Asia. With congestion already a challenge on many city roads how will we keep our megacities moving and quality of life high for their populations? As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE shares location data, insights, tools and services which keep people and traffic flowing through cities and states around the world. This eBook explains how it can help megacities of today and the future.
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
Get higher quality, more accurate location data – and a safer, more profitable fleet – by choosing the right location services provider. The true value of a location platform comes from bringing together multiple data sources and presenting them in a meaningful way. Using a platform approach, you can help customers differentiate their service, increase margins and increase safety. So, in this guide, we cover the four key considerations for choosing a mapping and location service platform to ensure a high quality, accurate mapping service for you and your customers. Download the eBook
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
Discover the four big trends in fleet management being powered by location services. Trends to help you differentiate your solutions and enable transportation companies to overcome their logistical challenges and increase asset utilization. Discover what’s making the biggest impact, together with how, by integrating some of these trends into your solutions, you can position yourself as the service provider of choice in fleet and transportation management solutions. And find out how HERE is delivering features, from comprehensive mapping capabilities and real-time location data, to truck-specific attributes, to help you do just that. Download the eBook now
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of how fleet and logistics software providers can deliver more value in their solutions to enhance efficiency, productivity, and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
More than half the world’s population now lives in towns and cities, putting pressure on current infrastructures. As a fast-growing city, Chicago wanted to harness enormous advances in technology to improve quality of life. It created City Tech Collaborative/City Digital. HERE joined the collaborative in October 2017 and this case study takes a brief look at the solutions it has already worked on, including easing congestion on Chicago Cubs games nights. HERE is one of the largest tech companies in Chicago, with more than 1,100 employees invested in it. They are committed to improving quality of life for themselves, their neighbors and future generations of Chicagoans.
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 10, 2018
How does over-the-air technology (OTA) enable innovative solutions for carmakers? How do OTA software and firmware updates work? This whitepaper looks at the benefits of OTA updates to drivers and manufacturers. It also examines how design challenges are overcome, how updates are secured and how OTA technology could be deployed across a fleet of vehicles. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is supporting auto manufacturers to develop the navigation services for the future and guide drivers safely and efficiently to their destinations.
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ota, ota technology, location data
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 18, 2018
Are automakers re-inventing the wheel with every new navigation program without creating user value? Users movement towards free mobile apps that mirror to in-dash screens may be the symptom of a negative cost-benefit perception. But the automotive industry has an opportunity to change these market dynamics. By delivering compelling experiences that leverage their core advantages, OEMs can create touchpoints for recurring revenue streams from the IVI. This white paper from ABI Research discusses the state of the connected navigation market, the challenges OEMs face, the industry paradigms blocking OEMs from creating customer value, and the advantages OEMs could leverage.
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location data, navigation, automotive
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 08, 2019
The market for connected and embedded car navigation needs a kick-start. Lengthy design cycles and a fragmented supply chain have contributed to a sector that lags far behind consumer expectation and now sees Apple and Google as direct competitors for the in-vehicle experience space. OEMs need partners who can help them radically overhaul their navigation services, feature development, deployment, and monetization programs. This whitepaper outlines how HERE Technologies has created a new solution to kick-start the connected navigation market. This whitepaper will help you understand how the HERE Navigation on Demand service: • Delivers a new development approach and architecture to OEMs • Enables OEMs to offer consumers new and compelling services • Helps OEMs avoid costly developments and protracted roll-out periods
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auto, mapping, location data
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
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