Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.”
Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise
scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time.
IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers
exceptional digital experiences reliably, quickly, and seamlessly.
The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in
place technology, processes, and culture to create digital customer experience in real time.
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time.IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly.The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
In an age of constant cyber threat, security for financial services firms must go beyond playing defense. Experts from IBM and the Federal Reserve explain what a culture of Digital Trust looks like and how to build it.
IBM commissioned Forrester Consulting to examine the potential ROI
enterprises may realize by implementing the IBM Automation Platform for
Digital Business. The purpose of this Total Economic Impact (TEI) study is
to provide readers with a framework to evaluate the potential financial
impact of the IBM Automation Platform for Digital Business on their
In the era of individual-centered economy, customers are demanding faster, more personalized services. To deliver these services, successful organizations realize the benefits of accurate and trusted master data. And in today's always on society, companies can no longer afford to allow downtime for maintenance and scheduled upgrades for these services and the supporting applications. With low latency capabilities in IBM InfoSphere Master Data Management designed to easily connect to applications in a zero-downtime environment, the highest demands for user interactions can now be realized. As a result, businesses can therefore take the next step in their digital transformation initiatives to truly drive personalized differentiated customer experiences to separate themselves in today's crowded marketplace.
View this webinar to discover how IBM MDM puts these capabilities within easy reach. The webinar will:
Reveal how these capabilities are being delivered on-premise and on t
Which of your applications should move to the cloud? Is public, private, or hybrid cloud the right choice? And should you use containers, or Platform-as-a-Service technologies? Whether you’re trying to optimize your existing landscape, strengthen your foundation, or innovate with newer technologies that are delivered via cloud platforms, you need to know where to start. In this webcast, hear how IBM helped The Tribune Publishing Company build an effective plan to accelerate their digital transformation. Learn how IBM can also help you analyze your full portfolio, identify opportunities to optimize and automate your infrastructure and determine which applications to move, and the potential business value.
The topic of security is now unquestionably a C-suite priority. An enterprise that delegates security matters solely to the CIO is compounding its risk factors. Organizations need to move toward a more systematic and proactive approach to addressing security threats and managing compliance requirements. Download the white paper to learn more.
There is no fail-safe in today's digital world. Incidents will occur, both unintentional and malicious. To mitigate damage and organizational impact, the agile organization will respond quickly. To mitigate risks before damage occurs, an organization can maintain a continuous high state of security, ensure that all computing endpoints are in compliance, automate actions to shorten response time and enact measures to control infections with quarantine and until remediation is complete. Read this whitepaper to learn how IBM Endpoint Manager helps organizations respond quickly to today's threats.
"The implications from the 2013 IBM Global Reputational Risk and IT Study are clear. The question is no longer whether IT risks can damage your corporate reputation, but what you can do to effectively prevent and mitigate these risks.
Find out what you can do to protect your reputation from IT risks. Read “Six keys to effective reputational and IT risk management” to learn about:
· Practical advice and recommendations to help prevent and mitigate the IT risks that most affect reputation
· The emerging role of the Chief Digital Officer
· How to use social media as a tool for minimizing reputational damage
· How your supply chain can put you at increased reputational risk"
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
Today, as customers increasingly turn to digital channels to research products, shop, and purchase — and as employees arrive in the workplace conditioned by engaging consumer Web, mobile, and social experiences — organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time. Read this IDC Report to learn more about IBM's Exceptional Digital Experience Solutions
In the face of runaway innovation, there are leaders in every industry and region who are determined to push ahead and be the source of innovations that change our world. They've opened up their organizations to new ways of working, and they're leading from a position of trust.
CMOs and their marketing teams are squarely in the spotlight as organizations look to them to chart a course across today’s turbulent landscape. The pressure is intense, the scope of the challenge unprecedented.
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.