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Published By: Adobe     Published Date: Mar 03, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
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adobe media optimizer, programmatic advertising, engagement and conversion, internet marketing
    
Adobe
Published By: Adobe     Published Date: May 16, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
The report combines data from a February 2018 executive survey of 401 email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our near two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive survey clients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is objective and does not stem from one analyst’s singular point of view. This guide also includes our analysis and perspective on vendors that did not for a variety of reasons participate in this research.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Put your data in the hands of those who need it most, so they can act quickly to deliver great customer experiences. And a better bottom line. Data is no longer the domain of a few. Everyone in your organization should be thinking about it. And more importantly, acting upon it. This means taking data insights out of the realm of data scientists and making them a natural part of everyone’s workflow — from the marketing department to the executive team. To seize and capitalize on the data you already have, it’s important for analysts and marketers to rethink data—shifting from a reporting mindset to an action mindset. 74% of organizations want to be data driven, yet only 29% say they’re good at connecting analytics to action.
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
"Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: · Bring marketers, creatives, IT, and data analysts together to ensure success · Save money and time while improving engagement and conversion · Customize multiple versions of one campaign and serve ads with strong creative in real time"
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Adobe
Published By: Akamai     Published Date: Apr 10, 2015
Enterprise network architectures are evolving as a result of the growth of public cloud, proliferation of mobile devices, and organizational requirement to collaborate with global users. In this on-demand webinar, Gartner Research VP and Distinguished Analyst Mark Fabbi and Akamai Technologies' Enterprise Web Experience Product Manager, Greg Lord, will provide insight into this new trend.
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akamai, web performance, cloud services, network management, cloud networking, digital enterprise
    
Akamai
Published By: Akamai Technologies     Published Date: May 05, 2017
Everybody has their favorite apps…but can you name even three mobile websites you like? Probably not – and that’s because retrofitting desktop web designs fails to meet users’ mobile expectations. Yet in spite of that, smartphone traffic is at its highest point ever and will only continue to increase. This report, written by Forrester analysts, outlines why it’s time for a radical web reset and how you can make your mobile website a “first-class citizen.” Download it today.
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mobile applications, ebusiness, web design, web traffic, mobile websites
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
Web applications are valuable tools for businesses of all sizes. These applications enable businesses to communicate with customers, prospects, employees, partners, and other information technology (IT) systems. By definition, web applications must be open, interactive, and accessible at all times.. This report, authored by Frost & Sullivan analysts, takes a comprehensive look at the current Web Application Firewall (WAF) vendor landscape and analyzes the current web application threat landscape and how vendors will scale to face it.
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web applications, waf, ips
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 24, 2017
Webanwendungen sind wertvolle Tools für Unternehmen aller Größen. Sie ermöglichen Kunden die Kommunikation mit Kunden, Interessenten, Mitarbeitern, Partnern und anderen IT-Systemen. Webanwendungen sind naturgemäß offen, interaktiv und stets zugänglich. In ihrem Bericht beleuchten die Analysten von Frost & Sullivan, welche Anbieter von Web Application Firewalls (WAF) es gibt, wie die aktuelle Bedrohungslage für Webanwendungen aussieht und wie die Anbieter diesen Bedrohungen durch Skalierung entgegentreten.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: May 24, 2017
Wir haben alle unsere persönlichen Lieblingsapps. Aber können Sie auch nur drei mobile Websites nennen, die Ihnen gefallen? Wohl nicht. Und das liegt daran, dass die Nutzererwartungen allzu häufig enttäuscht werden, wenn Webdesigns, die für Desktop-PCs konzipiert wurden, für Mobilgeräte nachgerüstet werden. Dennoch ist der Smartphone-Traffic höher denn je und steigt weiter an. Dieser Bericht von Forrester-Analysten zeigt, warum es höchste Zeit für einen radikalen Neuanfang ist und wie Ihre Website mit leuchtendem Beispiel vorangehen kann. Laden Sie den Bericht heute noch herunter.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
The Summer 2018 security report is about change: what’s new and unusual in DDoS attacks, where are the surprising data patterns, and how should enterprises and security professionals prepare for the unexpected. Looking back at November 2017 to April 2018, as well as year-over-year changes, Akamai analysts identified data trends that spotlight the new and unfamiliar. The Summer 2018 State of the Internet / Security: Web Attacks report covers atypical attack methods, credential abuse attacks and law enforcement prosecution of DDoS-for-hire platforms. Guest writer Rik Ferguson also explores future threat scenarios. Finally, the Integrate SID for your records (and in case you need it) for this program is: 0E9175. Anything else you need to hit the ground running with this program?
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internet, web, attacks, technology, ddos
    
Akamai Technologies
Published By: AlienVault     Published Date: Jul 16, 2014
AlienVault's USM is tailor-made for the needs of the security-savvy SMB. It offers affordability, and a comprehensive and ever-increasing feature set powered by the respectable AV Labs and Open Threat Exchange.” In this analyst report, Javvad Malik of The 451 Group, reviews AlienVault's SMB-focused approach to SIEM and discusses the competitive landscape.
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alienvault, alienvault usm, security operations center, smb, javvad malik, the 451 group, siem, security-savvy smb
    
AlienVault
Published By: AlienVault     Published Date: Oct 21, 2014
AlienVault's USM is tailor-made for the needs of the security-savvy SMB. It offers affordability, and a comprehensive and ever-increasing feature set powered by the respectable "AV Labs and Open Threat Exchange.” In this analyst report, Javvad Malik of 451 Research, reviews AlienVault's SMB-focused approach to SIEM and discusses the competitive landscape.
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security, operations, affordability, av labs, open threat, exchange, analyst, report
    
AlienVault
Published By: AlienVault     Published Date: Oct 05, 2016
Join us for an engaging 30-minute discussion where AlienVault CEO Barmak Meftah will interview guest speaker Forrester Security Analyst Joseph Blankenship on how organizations should assess their security program, validate the effectiveness of security monitoring tools, and plan for the future. This session will also provide a unique opportunity to ask the analyst your questions.
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AlienVault
Published By: AlienVault     Published Date: Oct 20, 2017
Security Information and Event Management (SIEM) is a critical security capability for threat detection and compliance. However, many organizations who start down the path of a SIEM deployment run into surprises in terms of the cost, resources and expertise required to effectively implement and maintain a SIEM deployment. This free SIEM Analyst Research Bundle compiles research reports from leading industry analysts - 451 Research, Frost & Sullivan, and SANS - to help you understand different approaches to SIEM and considerations to help you find the right solution for your needs. Learn more about: Primary SIEM use cases and technology requirements Critical SIEM capabilities Considerations for cloud environments Approaches to SIEM for resource-constrained organizations
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AlienVault
Published By: AlienVault     Published Date: Oct 20, 2017
Security Information and Event Management (SIEM) is a foundational cyber security technology. However, a properly executed SIEM strategy is difficult to execute even in static network environments with limited assets, much less for companies that have heterogeneous networks, transient end users, and plans of expansion. In this analyst report from Frost & Sullivan, you’ll read about several factors that companies big and small need to consider when purchasing and deploying a SIEM. You’ll also learn about AlienVault’s unified approach to solving for these challenges, with its on-prem appliance (USM Appliance™), and cloud-based SIEM-as-service, (USM Anywhere™). Download this report now to learn more about the changing SIEM market and AlienVault’s unified approach to security information and event management.
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AlienVault
Published By: Alteryx, Inc.     Published Date: Apr 21, 2017
The traditional multiple-step, multi-tool legacy approach is a slow, time-consuming, and in most cases, a costly process that prevents organizations from making faster decisions with confidence. Data analysts today need an agile solution that empowers them to take charge of the entire analytics process. Download The Definitive Guide to Self-Service Data Analytics to: Understand why traditional analytic tools designed for data scientists are not ideal for data analysts like you Learn how self-service data analytics delivers the ease of use, speed, flexibility, and scalability you require See how Alteryx stacks up against traditional data prep and analytics tools
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Alteryx, Inc.
Published By: Alteryx, Inc.     Published Date: Apr 21, 2017
Data Analytics has become critical for many business decision makers. However, many of these managers and data analysts still rely on spreadsheets and other legacy-era tools that fall far short of current needs. As a result, they also rely heavily on a virtual army of data specialists and scientists, working under the auspices of a centralized analytics group, to prepare, blend, analyze, and even report on the critical data they need for decision making. Download this new paper to get the details behind self-service data analytics, and how it lets business analysts: Take charge of the entire analytical process, instead of relying on other departments Overcome limitations of legacy tools to save time and prevent errors Make more comprehensive and insightful business decisions at speed
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Alteryx, Inc.
Published By: Alteryx, Inc.     Published Date: Apr 21, 2017
Analysts struggle to incorporate new sources of data into their analysis because they rely on Microsoft Excel or other tools that were not designed for data blending. Deleting columns, parsing data, and writing complicated formulas to clean and combine data every time it changes is not an efficient way for today’s analysts to spend their time. Download The Definitive Guide to Data Blending and: Understand how analysts are empowered through data blending Learn how to automate time-consuming, manual data preparation tasks Gain deeper business insights in hours, not the weeks typical of traditional approaches
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Alteryx, Inc.
Published By: Alteryx, Inc.     Published Date: Sep 06, 2017
Read this whitepaper and see why the shift toward self-service data analytics is empowering leading analysts and analytic teams to improve processes, eliminate repetitive tasks, build better relationships with IT, and deliver deeper insights faster.
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Alteryx, Inc.
Published By: Alteryx, Inc.     Published Date: Sep 06, 2017
According to Forrester, the level of analytic satisfaction within organizations is on the decline.* The traditional multiple-step, multi-tool legacy approach is a slow, time-consuming, and in most cases, a costly process that prevents organizations from making faster decisions with confidence. Data analysts today need an agile solution that empowers them to take charge of the entire analytics process. Download The Definitive Guide to Self-Service Data Analytics to: Understand why traditional analytic tools designed for data scientists are not ideal for data analysts like you Learn how self-service data analytics delivers the ease of use, speed, flexibility, and scalability you require See how Alteryx stacks up against traditional data prep and analytics tools Find out how self-service data analytics bridges the gap across skills, speed, and depth of analysis to empower you to achieve ever-greater insights without coding or depending on other departments.
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Alteryx, Inc.
Published By: Amazon     Published Date: Nov 07, 2013
Until recently, it has been far cheaper and easier to produce and store data than to process it. Companies have the option to buy large, multi-million dollar hardware devices to process their big data, but with budgets under pressure and no clear way to calculate returns on investment, the business case is difficult to make… And when analysts explain to the CTO that they only need the hardware for six months, for one day a week, or for one hour a day, the investment becomes impossible to justify. In this whitepaper, you’ll learn how by eliminating the traditionally high ‘cost of entry’ for big data analysis, Amazon Web Services is enabling customers to convert more raw data into more valuable business insight.
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amazon web services, aws, aws cloud, cloud services, cloud computing, big data, data management, data analysis
    
Amazon
Published By: Amazon Web Services     Published Date: Jun 02, 2017
451 Research ist ein herausragendes IT-Forschungs- und Beratungsunternehmen. Mit der Gewichtung auf technologischer Innovation und Marktstörung liefert es wichtige Erkenntnisse für führende Unternehmen der digitalen Wirtschaft. Mehr als 100 Analysten und Berater stellen diese Erkenntnisse durch syndizierte Forschung, Beratungsdienste und Live-Events für über 1.000  undenorganisationen in Nordamerika, Europa und auf der ganzen Welt bereit. 451 Research wurde im Jahr 2000 mit Hauptsitz in New York gegründet und ist ein Geschäftsbereich von The 451 Group.
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cloud, cloud platform, amazon, aws, microsoft
    
Amazon Web Services
Published By: Amazon Web Services     Published Date: Jun 02, 2017
451 Research est une société de recherche et de conseil de premier rang spécialisée dans le domaine informatique. L'innovation technologique et les perturbations du marché sont au cœur de notre activité, ce qui nous permet d'offrir des lectures de données primordiales aux leaders de l'économie numérique. Plus de 100 analystes et consultants proposent cette lecture à plus de 1 000 organisations clientes situées en Amérique du Nord, en Europe et dans le monde entier, par le biais de services de recherche et de conseil syndiqués et d'événements en direct. Fondée en 2000 et établie à New York, 451 Research est une division de The 451 Group.
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cloud, cloud platform, amazon, aws, microsoft
    
Amazon Web Services
Published By: apperian     Published Date: Apr 13, 2012
With more mobile workers using personal smartphones and tablets to conduct business, 2011 is being heralded as the year of mobile apps in the enterprise. The benefits of mobile apps initiatives will far outweigh the challenges of getting them into the enterprise, in the form of increased work productivity and customer response, analysts say.
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apperian, technology, enterprise applications, mobile device, wireless communication, mobile management
    
apperian
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