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Published By: Adobe     Published Date: Sep 19, 2013
With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.
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social media, marketing, content management, platforms, digital marketing, campaigns, social engagment
    
Adobe
Published By: Adobe     Published Date: Oct 15, 2013
Download the latest Econsultancy Quarterly Digital Intelligence Briefing, created in partnership with Adobe, to see the latest research about media optimization—including the fact that only one-fifth of companies are actually optimizing media and tracking performance across channels.
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paid media, advertising, optimizing, adobe, adobe media optimizer, visibility, social media, advertising agencies
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
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adobe, econsultancy, media optimisation report, effective optimisation, media mix, tactical objectives, complex media landscape, consumer buying patterns
    
Adobe
Published By: Adobe     Published Date: Jan 21, 2014
Discover this year’s biggest social marketing trends in our Social Intelligence Report. You’ll learn where the greatest opportunities are in paid, earned, and owned social—and you’ll discover new tools and strategies for building stronger engagement and better results.
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social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe, social media
    
Adobe
Published By: Adobe     Published Date: Jan 27, 2014
Make the most effective use of your budget to meet business goals
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media optimizer, paid media, media optimization, technology, marketing
    
Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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Adobe
Published By: Adobe     Published Date: Jun 08, 2015
Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.
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adobe, social, facebook, search engine marketing, sem, roi, streaming apps, meerkat
    
Adobe
Published By: Aimia     Published Date: Jun 26, 2014
On any given day, you can ask every passenger on any given airliner what fare they’ve paid, and you’re likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system — one that builds on new customer insights to drive management decisions and uncover new sources of revenue?
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aimia, marketing, customer loyalty, branding, brand recognition, cpg, customer relationships
    
Aimia
Published By: Aria Systems     Published Date: Sep 21, 2015
Recurring revenue business models go far beyond just subscriptions (tiered, pre-paid, on-demand, pay-as-you-go, freemium, etc.), and can be applied to just about anything. But while opportunities abound, there are also challenges. As you look at the possibility of deploying a recurring revenue model, there are five common pitfalls along the way that you’ll want to avoid.
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Aria Systems
Published By: athenahealth     Published Date: Apr 09, 2012
Learn how to overcome the difficulties involved in meeting the full Stage 1 Meaningful Use requirements and receive your incentive.
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meaningful use, meaningful use stage 1, meaningful use stage 2, meaningful use guarantee, ehr, electronic health record, electronic health records, emr
    
athenahealth
Published By: athenahealth     Published Date: Apr 30, 2013
With the right EHR in place, participation in health care quality management programs not only helps you provide great care to your patients, but can also help increase your bottom line. However, the rewards are only worth seeking if the cost—in time and money—of collecting and reporting data to these quality programs doesn't outrun the potential gain. This is where your EHR and the services provided by your EHR vendor can make a significant difference.
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quality management, ehr, collection, patient care, quality of care, data, monitoring, analytics
    
athenahealth
Published By: Bizible     Published Date: Jul 25, 2017
The 2017 AdWords Industry Benchmark Report helps B2B marketers understand what to expect in terms of CPL, cost per opportunity, revenue, and ROI. Download the report now to see how your paid search performance compares with industry peers.
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adwords roi, paid search roi, adwords benchmarks, adwords data, b2b adwords, paid search, google adwords
    
Bizible
Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive
    
Bronto
Published By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
    
Business.com
Published By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
    
Business.com
Published By: Business.com     Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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black box, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
    
Business.com
Published By: CareCloud     Published Date: Jan 08, 2014
Learn How Medical Billing Companies Can Cut Costs and Boost Profits. In this free Medical Billing report you will learn: •How to improve first pass resolution rate •To ensure clients are paid contracted rates •How to manage documents more efficiently •Keys to optimize workflow and collections cycle •Better ways to manage data and reporting •Tips to go digital and more! Download this whitepaper to learn more!
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medical billing, medical practices, workflow, gross margin, carecloud, information technology, practice management
    
CareCloud
Published By: CareCloud     Published Date: Apr 27, 2015
Learn 6 best practices to make the most of your medical accounts receivables. Get CareCloud’s new white paper: “6 Key Strategies for Medical A/R Management” to ensure you’re getting paid what you deserve.
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carecloud, a/r management, healthcare reimbursement system, affordable care act, medical billing process, profitability, us economy
    
CareCloud
Published By: CDI     Published Date: Feb 10, 2009
Discover how to get the most from your Google AdWords campaign. Learn the key pitfalls that hundreds of high-technology and other B2B companies encounter when setting up their search program, and how to avoid making the same mistakes.
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connectdirect, cdi, google adwords, paid search, google campaign, ad copy, conversion rate
    
CDI
Published By: Chango     Published Date: Apr 17, 2012
To most marketers, 'retargeting' means placing display ads in front of people who have visited a website. This is a limited view: retargeting can be used for acquisition and prospecting, not just winning back lost visitors.
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retargeting, remarketing, remessaging, re-targeting, search retargeting, site retargeting, behavioral targeting, chango
    
Chango
Published By: ChannelAdvisor     Published Date: May 06, 2014
A round-up of the most helpful ad extensions retailers can use to improve the reach of their Google paid search ads. In an effort to walk the fine line between helping searchers find what they need and keeping advertisers happy, Google is constantly testing, innovating and rolling out new ways to present advertisements to online shoppers.
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reachmail, amazon errors, retailer mistakes, optimize search terms, order defect rate, negative feedback, business impact, avoiding errors
    
ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media
    
ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media
    
ChannelAdvisor
Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
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forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution
    
ClearSaleing
Published By: Click Forensics     Published Date: Jun 25, 2008
What is click fraud?  Who is committing it?  Why should you be concerned about your paid search campaigns?  Learn how to identify if you are at risk with this special report from Click Forensics.
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click fraud, ppc, paid search, roi, click forensics, pay per click, pay-per-click, fraud
    
Click Forensics
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