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Published By: SAS     Published Date: Jan 17, 2018
This RSR custom research report explores the impact of omnichannel methods on merchandising, marketing and the supply chain; specifically, what analytical capabilities address the challenges that omnichannel selling and fulfillment pose for retailers. Consumers today routinely begin their shopping journeys online, but complete their purchases in nearby stores, in their “home” stores or delivered directly to their doors. Retail analytics enables organizations to capture data from their customers' journeys. Retailers that successfully deliver relevant omnichannel experiences while gaining a more sophisticated understanding of demand (where and how it is initiated) will enhance their brands’ value and create compelling and profitable customer relationships.
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SAS
Published By: SchemaLogic     Published Date: Jun 11, 2008
For one of the largest medical research companies in the world, an integrated, global Enterprise Content Management suite of products became essential to locate content growing at an exponential rate. The company conducts massive research projects that marry science with the human experience to develop medications which help people around the world manage their health, live better, and in some cases, cure illness.
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schemalogic, pharmaceutical, pharm, pharma, pharmaceuticals, merck, content management, content delivery
    
SchemaLogic
Published By: SDL Web Content Management Solutions     Published Date: Jun 01, 2009
Forrester Research, Inc. has named SDL a Leader in "The Forrester WaveT: Web Content Management for Online Customer Experience, Q3 2011" independent report (July 2011). According to the report, "SDL's globalization and localization functionality remains a differentiator."
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sdl tridion, a/b, crm, ecm, dam, wcm, web content management, online customer experience
    
SDL Web Content Management Solutions
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
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spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
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spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media
    
Spredfast, Inc.
Published By: SundaySky     Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers. This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult. That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships. Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter. These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
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SundaySky
Published By: SyberWorks     Published Date: Oct 21, 2008
The e-Learning industry has grown tremendously since the early days of computers and the Internet. Today there are lots of products and services out in the market place from which to choose. This white paper will provide some basic information to help you as you begin your research into e-Learning and learning management systems. The document is not meant to be the complete source of information on e-Learning nor will these guidelines be suitable for every single situation. This white paper has been created as a learning aid help you get started. These findings represent the research, experience, and techniques gleaned from working in e-Learning since its infancy in the late 80’s to today. At the end of the paper, Bob Goldschneider, Director of Business Development at SyberWorks, Inc., will provide a summary and closing remarks.
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syberworks, e-learning, internet, aicc, scorm, learning management systems, learning management system, e-learning
    
SyberWorks
Published By: The Relational Capital Group     Published Date: Nov 17, 2011
Groundbreaking research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge and behave towards one another. That insight could revolutionize your brand strategy.
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brand, loyalty, customer, crm, retention, research, warmth, competence
    
The Relational Capital Group
Published By: TIBCO Software     Published Date: Aug 13, 2018
The banking industry has been talking about improving the customer experience with customer-centric banking for a long time. From a recent study of French retail banks, neobanks and online banks are winning the customer experience battle. To retain customers, traditional banks will need to improve their overall customer experience, a key priority as reported in DBR Research’s Digital Banking Report 2018. All three of the top trends for 2018 are related to improving the overall customer experience. Failing to address these key trends will hurt laggards. Just because you have a digital presence doesn't mean your work is done, it just means that you need to continue to innovate to attract and retain your customer base. But what makes for a successful banking customer journey? Read this solution brief to learn the five pillars of success for the banking customer journey.
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TIBCO Software
Published By: Trustpilot     Published Date: Apr 30, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue? In this guide, you’ll learn how to: • Easily turn browsers into buyers • Leverage your social proof for increased sales • Use customer feedback to shape a great customer experience
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marketing, ecommerce, conversion rates, conversion strategies, onsite conversion
    
Trustpilot
Published By: Tsavo Agency     Published Date: Oct 29, 2009
Businesses managers and website owners today need to have some basic Search Engine Optimization (SEO) knowledge whether they work with an internal SEO team or hire an SEO agency to get top Search Engines rankings. Based on years experience optimizing websites for search engines, we have put together a list of the most problematic and common on page SEO issues. Find out if your site is suffering from any of these on page SEO issues.
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tsavo, traffic, conversions, seo, search marketing, keywords, rich content, optimizing
    
Tsavo Agency
Published By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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ttec
Published By: Uberall     Published Date: Oct 08, 2018
Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy consumers research online for nearby stores, go in-store to buy, and often leave a review about their experience. In turn, those reviews influence the purchasing decisions of your future customers. This makes it crucial for businesses to have a voice in those conversations, monitoring and responding to reviews and comments.
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customer, store, consumer, business, read-to-buy, local marketing, reputation management
    
Uberall
Published By: Urban Airship     Published Date: Jul 24, 2017
Rich Notifications give marketers and mobile leaders the ability to engage their customers more deeply by including photos, videos, GIFs and even audio — right on a user’s lockscreen. August 2016 research shows Rich Notifications that include pictures see a 56% higher direct open rate on average than notifications without images. We created this Inspiration Guide to help you envision new possibilities and quickly understand how to implement Rich Notifications with Urban Airship Engage for smarter, more responsive campaigns that lead to better user experiences.
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rich notifications, open rate, images, user experiences, customer engagement
    
Urban Airship
Published By: Veeam '18     Published Date: Dec 04, 2018
"Ransomware is top of mind for many organizations’ leaders as their organizations face the potentially disastrous aftermath of successful attacks. ESG has surveyed IT leaders and organizations to find out how big of a problem ransomware is, what are the business consequences of downtime caused by these attacks, and which are some of the best practices and capabilities organizations need to apply to be protected. According to the ESG research, nearly two-thirds of surveyed organizations across North America and Western Europe experienced a ransomware attack at some point last year, with 22% reporting weekly attacks. The attacks have helped make cybersecurity a target of IT investment, and spending is accelerating. What’s needed to fend off this epidemic are best practices and tools to: Prevent or at least mitigate attacks Protect data and backup data Recover reliably"
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Veeam '18
Published By: Verint     Published Date: Jul 10, 2013
In this research perspective sponsored by Verint, Ventana research delves into customer experience management. You'll learn about the importance of the customer experience when dealing with a company and how it can strongly impact their propensity to remain loyal - to continue to purchase products and services from the company, to recommend it to other people and refrain from posting negative comments about it on social media
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verint, customer experience management, customer experience challenges, customer analytics
    
Verint
Published By: Virgin Media Business     Published Date: Jul 30, 2019
Local authorities continue to search for ways to improve society – to increase economic growth and social mobility, and to address environmental goals through the regeneration of town centres and regions. Technology, as ever, undoubtedly plays a role in this transformation, but creating the ‘smart city’ of the future is more than simply adopting digital; at its core, a smart city uses technology to solve problems and improve citizen experiences. Global ‘smart city’ revenue is expected to grow to $88.7bn1 and, with its ability to deliver better public services, efficiently and sustainably, it’s no wonder. The economic impact of smart cities cannot be understated and, as the UK continues to tackle the uncertainty of its departure from the European Union (EU), it is critical that the needs of business are met. To find out more download this whitepaper today.
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Virgin Media Business
Published By: Virgin Media Business     Published Date: Aug 02, 2019
Local authorities continue to search for ways to improve society – to increase economic growth and social mobility, and to address environmental goals through the regeneration of town centres and regions. Technology, as ever, undoubtedly plays a role in this transformation, but creating the ‘smart city’ of the future is more than simply adopting digital; at its core, a smart city uses technology to solve problems and improve citizen experiences. Global ‘smart city’ revenue is expected to grow to $88.7bn and, with its ability to deliver better public services, efficiently and sustainably, it’s no wonder. The economic impact of smart cities cannot be understated and, as the UK continues to tackle the uncertainty of its departure from the European Union (EU), it is critical that the needs of business are met. “Businesses need smart cities, or the innovation they represent, to thrive in a world where traditional industries are getting disrupted every day.
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Virgin Media Business
Published By: Virgin Media Business     Published Date: Aug 05, 2019
Local authorities continue to search for ways to improve society – to increase economic growth and social mobility, and to address environmental goals through the regeneration of town centres and regions. Technology, as ever, undoubtedly plays a role in this transformation, but creating the ‘smart city’ of the future is more than simply adopting digital; at its core, a smart city uses technology to solve problems and improve citizen experiences. Global ‘smart city’ revenue is expected to grow to $88.7bn and, with its ability to deliver better public services, efficiently and sustainably, it’s no wonder. The economic impact of smart cities cannot be understated and, as the UK continues to tackle the uncertainty of its departure from the European Union (EU), it is critical that the needs of business are met. “Businesses need smart cities, or the innovation they represent, to thrive in a world where traditional industries are getting disrupted every day.”To facilitate this, it is vita
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Virgin Media Business
Published By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
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contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing
    
Wayin
Published By: Webroot     Published Date: Sep 18, 2013
This infographic gives a quick visual representation of some of the key findings of recent Webroot research on web security in the US and UK. The findings highlight the significant costs that web threats pose to businesses—such as increased help desk support—and the risks especially for companies with no web security installed. It also offers some quick recommendations for protecting against these threats. Among the major points: • Phishing is the most prevalent web-borne cyber attack • 8 in 10 companies experienced one or more types of web-borne attacks in 2012 71% of companies say web-borne threats increased help desk time
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web threats, phishing, cyber attack, security, malware, web security
    
Webroot
Published By: WNS     Published Date: Jun 21, 2017
Making key decisions that improve business performance requires more than simple insights. It takes deep data discovery and a keen problem solving approach to think beyond the obvious. As a business leader, you ought to have access to information most relevant to you that helps you anticipate potential business headwinds and craft strategies which can turn challenges into opportunities finally leading to favorable business outcomes. WNS DecisionPoint , a one-of-its kind thought leadership platform tracks industry segments served by WNS and presents thought-provoking original perspectives based on rigorous data analysis and custom research studies. Coupling empirical data analysis with practical ideas around the application of analytics, disruptive technologies, next-gen customer experience, process transformation and business model innovation; we aim to arm you with decision support frameworks based on points of fact.
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cost of goods solid, warehousing and logistics, advertising and promotion, rent, electricity and utilities, floor staff, depreciation, system costs
    
WNS
Published By: Work4™     Published Date: Nov 18, 2013
Download this whitepaper to learn the 3 Keys to sourcing the best candidates through Graph Search and for tips on how your organization can experience the joy of Facebook recruiting.
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facebook, facebook recruiting, recruiting, human resources, graph search, organic search, facebook company page, social network recruiting
    
Work4™
Published By: WorkBook from Deltek     Published Date: Apr 26, 2018
With its clients’ needs as the cornerstone of its mission, a research and consulting firm in the healthcare industry wanted a better way to manage its business. The company had been using various spreadsheets and systems to track project and financial information, which made finding data time consuming and inefficient. As a project based business, with the majority of its projects ranging from 2-6 weeks in duration, the organization wanted an integrated solution to help optimize its overall project management approach. The firm selected Deltek and since implementation has experienced numerous benefits, including increased time savings, improved visibility into financial data and enhanced performance.
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research, consulting, healthcare, marketing, firm, performance
    
WorkBook from Deltek
Published By: Zebra Technologies     Published Date: May 02, 2018
Today’s shoppers demand technology-enabled experiences that straddle clicks and bricks. They want better prices, more choices, next-day delivery and easy returns. They want a quick, friction-free product search and purchase experience, and they want it right now. How can retail technology help you satisfy them? Our 10th annual Shopper Vision Study surveyed thousands of consumers throughout North America, Latin America, Asia-Pacific, Europe and the Middle East, asking the questions that really matter to find out what shoppers really want—giving you the insight you need to be their preferred retailer, both in-store and online. The New Retail Mandate: Shopper Vision Study reveals exactly what your customers are thinking, what their habits are and how retail technology can help you be more effective. Download the Shopper Study today to learn how today’s smartest retailers use emerging technology to manage inventory, enrich the shopping experience and keep shoppers satisfied.
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shopper, study, technology, product
    
Zebra Technologies
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