In today’s globalized business environment, the need to build strong relationships with partners, suppliers, internal teams, investors and customers is more important than ever. High-quality video conference calls enable you to communicate as effectively as actually being there in person, helping you to build the engaging relationships needed for success in business.
Published By: InReality
Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear…
A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
In this exclusive Socialbakers report, we look at how National Geographic uses competitive analytics and content optimization strategies to keep up with audiences and remain one of the most engaging social brands in the world.
Published By: Clicktale
Published Date: Jul 06, 2015
Learn why new designs trends aren't always better for engaging visitors. Discover how visitors actually interact with websites, sometimes contrary to what you think. Leverage psychological insights to increase engagement.
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity of 50,000 brands, and how their customers are engaging with those emails.
eDataSource compares certain quarterly email activity and engagement metrics across four similar retailers, based on our visibility into the email activity of 53,000 brands, and how their customers are engaging with those emails.
Published By: Achievers
Published Date: May 18, 2015
The Total Package
Including recognition within the compensation toolkit
The core goals of total rewards packages are an intertwined quartet. Mercer research shows the current rankings, with retaining talent taking the lead, attracting talent and engaging talent almost tied, and rewarding employees bringing up the rear.
The goals are clear, and talent competition is fierce, so what can be done to achieve these essential human resource goals?
Learn more by downloading this complimentary paper today!
Midsize organizations strive for success. Being successful means consistently making smart decisions— including smart technology purchases. Technology should enable a midsize organization to meet the needs of its employees and customers today and also allow the organization to make simple but rewarding changes in the future. Technology must support changes that occur in a business without increasing the risks associated with providing excellent customer service, engaging with suppliers, and conducting many common business processes.
The most engaging brands are telling great stories, using interactive content to deliver their message in a new way. Discover how to engage your brand’s audience using interactive storytelling techniques in this eBook.
Published By: InsideView
Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
The exponential growth in digital channels has given rise to the importance of digital marketing. But digital marketing isn’t just about the channel, it’s the mechanism by which people are creating and sharing experiences; engaging not only with each other, but with companies they do business with.
With such high channel fragmentation, making strategic decisions on audience, con¬tent and platforms is critical. Marketers need the capability to define their market, build outstanding content, tailor messaging and provide that messaging in the right medium – quickly!
Managing a rapidly evolving workforce with outdated tools and manual processes drags down HR. It saddles you with too many administrative tasks, and can keep you from focusing on what you do best: engaging with employees.If this sounds like your current reality, then it’s time to evaluate your workforce management system. Download this new eBook to learn:
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch?
In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers.
Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
This document is a Cisco Validated Design (CVD) for Cisco Connected Mobile Experience (CMX) Solutions. It presents system-level requirements, recommendations, guidelines, and best practices for detecting, connecting, and engaging mobile users within your venue and leveraging your Wi-Fi network to fit your business needs. As Cisco continues to develop and enhance the technologies required to implement a CMX solution, this CVD will evolve and be updated to provide the latest guidelines, recommendations, and best practices for designing and deploying a CMX solution.
Published By: Skillsoft
Published Date: Mar 27, 2015
Read peer insight by HR leaders at Rent-A-Center, Madonna University & Copper Phoenix Consulting,
Schnitzer Steel and Southwestern Energy Company and get actionable ideas on effective approaches for recruiting and retaining the “millennials” generation that has been alternatively described as entitled and creative.
Published By: Marketo
Published Date: Mar 23, 2015
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.