Only IBM MobileFirst Platform delivers rich services and then integrates them for an effective end-to-end experience. Choose your need and watch a demo. Bookmark this page as we regularly add new content.
There are plenty of statistics confirming that the user experience determines the success of mobile apps—and the success of the business. This paper explores the challenges of mobile app user experience measurement and a more intelligent approach to measuring what truly matters.
Published By: SmartFocus
Published Date: Jun 17, 2015
With a massive growth in online sales, there has been a noticeable decline in revenue for many European retailers from in-store sales. So how do retailers with brick and mortar stores remain relevant in an increasingly digital world?
A staggering 97% of European Retailers surveyed stated that development in in-store digital technology is a huge priority for retailers over the next two years to close the gap between online and offline.
Learn how some of Europe’s leading retailers are embracing this change.
Your mobile device is speaking to your garage door. Your alarm is telling your coffee maker you are up and it’s time to get that caffeine kick going. Your car is dropping your thermostat a message, telling it to keep the house warm before you step in. This isn’t a quote from an Issac Asimov novel, it’s the reality of how the Internet of Things is making a difference to our lives.
Most of us are consciously making the shift to a connected world, while at home or at work. While this has caught the public imagination, enterprises are chasing to fulfil their Internet-of-Things-ambitions and transform their customer experience.
In this e-book we aim to address the 5 fundamental questions that one should not hesitate to ask about your foray into the world of Internet of Things, while telling you how it can reshape your business.
With this Dimensional Research report, discover how mobile monitoring software can help you better understand users and their experience with your mobile application.
Users reach for mobile devices many times every day, specifically to use mobile apps. Mobile device users heavily rely on peer reviews and star ratings to help them choose their apps. Once a mobile app is installed, that app is judged for its speed, responsiveness and stability, which define the user experience and overall satisfaction.
DevOps helps drive continuous collaboration with the end-customer, gaining further visibility into online and mobile application usage and its effect on the brick-and-mortar experience. The data your company can derive from this collaboration should be used to continuously validate assumptions made earlier in the development process.
Today’s empowered consumers have high expectations for the companies they do business with. They expect real-time communication, instant information, and the ability to connect in multiple ways. And they want it to be simple. A DevOps approach can help to accomplish this.
"DevOps helps drive continuous collaboration with the end-customer, gaining further visibility into online and mobile application usage and its effect on the brick-and-mortar experience. The data your company can derive from this collaboration should be used to continuously validate assumptions made earlier in the development process.
Today’s empowered consumers have high expectations for the companies they do business with. They expect real-time communication, instant information, and the ability to connect in multiple ways. And they want it to be simple. A DevOps approach can help to accomplish this."
Published By: SmartFocus
Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device.
Are you delivering that?
In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
Published By: Aternity
Published Date: May 22, 2015
“ This 30-minute webinar that will help you navigate the EUEM landscape and learn how traditional APM and device monitoring products provide some aspects of End User Experience Monitoring, but can often leave enterprise IT Ops teams blind to what their users are actually experiencing.
Published By: Aternity
Published Date: May 19, 2015
Read this whitepaper to navigate through the End User Experience Monitoring (EUEM) landscape. Learn how traditional APM and device monitoring products provide some aspects of End User Experience Monitoring, but can often leave enterprise IT Ops teams blind to what their workforce users are actually experiencing.
Published By: Aternity
Published Date: May 18, 2015
This whitepaper provides an overview of Aternity Virtual Desktop Monitoring and how it monitors end user experience in a VDI environment. Aternity goes well beyond traditional Virtual Desktop Infrastructure assessment tools that are primarily focused on planning and testing virtual deployments. Aternity provides in-depth monitoring of end user experience in a production environment spanning tens of thousands of business users.
Published By: SmartFocus
Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity.
Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized.
Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors.
Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
App and desktop virtualization is much more than a technology solution. It is transforming the way organizations of all sizes are enabling their workforces while simplifying the desktop management process for IT administrators. With app and desktop virtualization, IT organizations can provide every user with a workspace environment completely unrestricted by physical location.
This paper addresses many common business challenges facing IT organizations, such as enabling mobile workstyles without compromising security, streamlining desktop management efforts as the number of employees in remote offices and offshore locations increases and making the user experience personal through self-service access to applications and desktops.
With IBM MobileFirst and IBM’s Smarter Process, you can redesign how you deliver services and support more streamlined business processes. Therefore, you can help enable your customers to have a more superior mobile experience.
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch?
In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers.
Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
This document is a Cisco Validated Design (CVD) for Cisco Connected Mobile Experience (CMX) Solutions. It presents system-level requirements, recommendations, guidelines, and best practices for detecting, connecting, and engaging mobile users within your venue and leveraging your Wi-Fi network to fit your business needs. As Cisco continues to develop and enhance the technologies required to implement a CMX solution, this CVD will evolve and be updated to provide the latest guidelines, recommendations, and best practices for designing and deploying a CMX solution.
Enterprise network architectures are evolving as a result of the growth of public cloud, proliferation of mobile devices, and organizational requirement to collaborate with global users. In this on-demand webinar, Gartner Research VP and Distinguished Analyst Mark Fabbi and Akamai Technologies' Enterprise Web Experience Product Manager, Greg Lord, will provide insight into
this new trend.
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels.
The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
Published By: Mindtree
Published Date: Feb 06, 2015
Web, social and mobile experiences that delight customers are real—they just take real work. Learn how deep domain expertise, nimble processes and the right partnerships will help you slay complexity and conquer tight deadlines.
Download the e-book to help you:
• Identify and navigate digital complexity
• Explore your development options to get to market faster
• Learn how to choose and work with the right digital partners