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Published By: Location3     Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads. However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
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marketing, local marketing, franchise, franchisor, digital marketing, local store revenue, franchise paid search
    
Location3
Published By: Time Clock Plus     Published Date: Feb 07, 2019
While the legal requirements to provide employees with paid or unpaid leave for family and medical issues become more complex, the leave-management tools and services available to employers continue to expand. Employers with the budget to do so are outsourcing—often to a single vendor—leave-management tasks for the federal Family and Medical Leave Act (FMLA) and Americans with Disabilities Act (ADA), and state and local leave ordinances, according to recently released findings from a survey of 1,203 employers conducted in 2017. Employers with the resources to manage leave internally are increasingly using technology to assist them.
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Time Clock Plus
Published By: Sage EMEA     Published Date: Jan 29, 2019
Sage pays close attention to what your business demands For nearly 40 years, Sage has followed through on its founding commitment: Making sure we deliver what our customers need. That dedication has helped us become one of the world’s largest suppliers of enterprise management solutions, used by more than 3 million businesses of all types and sizes around the world. Sage helps drive today’s business builders with a new generation of solutions to manage everything from money to people wherever they’re needed, offering the freedom to work with mobility. Above all else, we’re driven to satisfy our customers and keep them coming back. That commitment has paid off. We beat SAP (19), Oracle (25) and Microsoft (34) with our Net Promoter Score (NPS)—a respected customer-satisfaction, customer-experience, and loyalty indicator widely used by Fortune 500 companies. The industry NPS average is 31.75, meaning we are 58% better than the average, and 88% above our closest competition. It shows t
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Sage EMEA
Published By: XpertHR     Published Date: Nov 13, 2018
As 2018 comes to a close, it is critical to ensure that your organization—and more specifically, your employee handbook—is compliant with the latest legal developments on the federal, state and local levels. Whether it’s a new state law or an amendment to an existing local law, as an employer, you must determine whether a new or amended law affects your handbook and workplace policies and what revisions are necessary. For example, does a new statewide lactation accommodation law prompt the addition of a new policy to the employee handbook? Here are some of the top issues you should be aware of for 2019 when updating your handbook: 1. Equal Employment Opportunity (EEO) 2. Leaves of Absence and Time Off 3. Equal Pay and Wage Discrimination And more… {Get the guide}
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handbooks, employee handbooks, compliance, policies, work rules, 2019 trends, eeo, leave management, paid sick, reasonable accommodations, equal pay, wage discrimination, time-off, pto, e-cigarettes, safe driving laws, workplace violence
    
XpertHR
Published By: Location3     Published Date: Sep 04, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google, which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders while simultaneously ensuring that ad spen
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, mountain mike's pizza, paid search, us search awards, adwords, doubleclick
    
Location3
Published By: Location3     Published Date: Aug 31, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google,which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders whilesimultaneously ensuring that ad spend c
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Location3
Published By: WorkBook from Deltek     Published Date: Jul 20, 2018
Competitive threats and mushrooming client demands erode the bottom line for many agencies. This eBook provides actionable steps to help you keep your best employees and deliver profit growth, by: • Ensuring you get paid enough for every engagement • Empowering your staff to reign in over-servicing • Making your strategic value clear to clients
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WorkBook from Deltek
Published By: XpertHR     Published Date: Jun 13, 2018
Multiple locations. Many hourly employees. Myriad pay rates and scheduled hours. Add multiple sick leave laws to the mix. The result: potential chaos and confusion. XpertHR can help. We take the complexity out of staying on top of the shifting paid sick leave law landscape to ensure compliance, understanding and clear employee communication. Michigan and Indiana are banning local sick leave laws. Cities from San Francisco to New York City are leading the pack in favor of them. These and other states and cities around the country are creating a complex playing field for HR professionals when it comes to ensuring compliance with paid sick leave laws. You don’t have the time, or resources, to stay on top of these trends. We do! ? Understanding variations and similarities in laws across jurisdictions ? Understanding how local laws relate to federal and state laws ? Identifying implications related to temporary and contract staff ? Ensuring compliance with notification, documentation, acc
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paid sick, leave management, employee leave, compliance, leave laws, employee management, employee benefit
    
XpertHR
Published By: XpertHR     Published Date: Jun 13, 2018
Multiple locations. Many hourly employees. Myriad pay rates and scheduled hours. Add multiple sick leave laws to the mix. The result: potential chaos and confusion. XpertHR can help. We take the complexity out of staying on top of the shifting paid sick leave law landscape to ensure compliance, understanding and clear employee communication. Michigan and Indiana are banning local sick leave laws. Cities from San Francisco to New York City are leading the pack in favor of them. These and other states and cities around the country are creating a complex playing field for HR professionals when it comes to ensuring compliance with paid sick leave laws. You don’t have the time, or resources, to stay on top of these trends. We do!
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paid sick, leave management, employee leave, compliance, leave laws, employee management, employee benefit
    
XpertHR
Published By: XpertHR     Published Date: Jun 13, 2018
Multiple locations. Many hourly employees. Myriad pay rates and scheduled hours. Add multiple sick leave laws to the mix. The result: potential chaos and confusion. XpertHR can help. We take the complexity out of staying on top of the shifting paid sick leave law landscape to ensure compliance, understanding and clear employee communication. Michigan and Indiana are banning local sick leave laws. Cities from San Francisco to New York City are leading the pack in favor of them. These and other states and cities around the country are creating a complex playing field for HR professionals when it comes to ensuring compliance with paid sick leave laws. You don’t have the time, or resources, to stay on top of these trends. We do!
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paid sick, leave management, employee leave, compliance, leave laws, employee management, employee benefit
    
XpertHR
Published By: Datarobot     Published Date: May 14, 2018
Founded in 2000, Trupanion is a Seattle-based company that provides allinclusive medical insurance policies for pet owners. A challenge for insurance companies is the need to quickly process claims to determine whether a claim should be paid automatically. In the comparatively small world of medical insurance for cats and dogs, however, only about 1% of pet owners hold insurance policies. Most veterinarians expect pet owners to cover the full bill for their pets’ treatment, making the insurance claims process a manual and time-consuming effort.
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Datarobot
Published By: Intercom     Published Date: Apr 05, 2018
In advertising, a one size fits all strategy is too broad to be truly effective. One size ends up fitting none. If you drive all of your paid traffic to your homepage it’s likely you’re missing out on high intent conversion opportunities.
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Intercom
Published By: Payscale, Inc     Published Date: Apr 04, 2018
What someone is paid has an enormous impact on his or her life, and can carry all kinds of implicit meanings. It can be the difference between Angela in marketing having the funds to allow her kids to join a second sport, and having to tell them not this year. It can be John the product manager having the vacation days to finally take that international trip, or having to postpone it for another day. It can mean Ashton feeling valued by her employer, or feeling like she should look elsewhere.
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Payscale, Inc
Published By: Sprinklr     Published Date: Apr 02, 2018
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Marketo     Published Date: Mar 22, 2018
Advertising on social media platforms has changed tremendously. Recent updates to many social networks' algorithms give users a better experience—one with less promotional content and more relevant content that they want to see. This means that, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. Download this eBook to learn more!
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Marketo
Published By: Glint     Published Date: Feb 16, 2018
Employees today want more than a steady, well-paid job at a promising company. In this competitive job market, employers are finding it increasingly difficult to recruit, retain, and motivate top talent. Yet, they continue to rely on outdated employee engagement strategies that no longer work. As pressures increase from an evolving workforce, organizations from startups to enterprises must prioritize employment engagement now more than ever. We've identified seven bad habits that commonly hinder organizations. Download this whitepaper to learn how to transform old habits into the effective, future-ready programs that drive today's high-performing organizations.
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employee engagement, hr metrics, employee engagement survey, employee engagement strategies, employee engagement strategy
    
Glint
Published By: LifeLock     Published Date: Jan 17, 2018
In the spring of 2015, 4 employees from the company’s primary manufacturing plant discovered that fraudulent tax returns had been filed using their names, addresses and social security numbers. These were random incidents and not the result of a company data breach. After repeated attempts involving many hours trying to personally remediate the problem, the employees turned to the head of HR for aid in resolving the situation.
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LifeLock
Published By: FICO     Published Date: Dec 04, 2017
Whether you’re onboarding new customers, cross- or up-selling, getting your supply chain or logistics right, or even collecting unpaid debt, making the best choice of decisions means weighing not just what’s right for your department – but what is best for the business overall. Not to mention what is optimal for your customers and partners. And let’s face it, even with the availability of business intelligence and other analytic tools, it’s hard to know what constitutes the right actions to take in an era where Big Data consistently throws you curveballs. Prescriptive Analytics can help – but for most organizations, there are more questions and concerns than answers about how to implement it successfully. Read our white paper on how Prescriptive Analytics can transform your business decisions and actions – leveraging your existing analytics investment and organizational DNA while helping you drive transparency, customer experience, and profits
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business, results, optimal, customer, experience, tools, analytics, big data
    
FICO
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media, social advertising, social media advertising, facebook, instagram, paid social, marketing, digital marketing
    
ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media, social advertising, facebook, instagram, paid social, marketing
    
ChannelAdvisor
Published By: Zingbox     Published Date: Nov 08, 2017
The Internet of Things (IoT) is a rapidly expanding part of the global information economy, yet security exploits show that more attention needs to be paid to making the IoT safe. Companies deploying IoT infrastructure, whether for their own use or to provide IoT services, as well as the manufacturers of IoT devices, should look to build in security from day one. This report describes the challenges inherent in securing the IoT. And explains how IoT security differs from conventional IT security.
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Zingbox
Published By: IBM     Published Date: Nov 03, 2017
Ironically, the most important business decisions are too often based not on the best available data and analysis, but on the judgment calls of HIPPOs — the highest-paid people in the organization. In large part, these individuals became HIPPOs in the first place because, over the course of their professional careers, their intuition and gut feel has tended to be more right than wrong. This approach may have sufficed in simpler, slower-moving times. But modern enterprises are too connected and too fast-paced for important business decisions to be made strictly on individual intuition and gut feel. For better-informed decision-making, your organization’s decision-makers need timely access to information they can rely on.
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hippo, ibm, decision-makers, modern enterprise
    
IBM
Published By: Inspirus     Published Date: Oct 04, 2017
Learning and development plays a critical role in any organization. Although learning has been unequivocally linked to high-performing organizations, we believe there hasn’t been enough attention paid to the lasting effects learning plays in engaging your workforce.
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Inspirus
Published By: Sprinklr     Published Date: Sep 28, 2017
Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAP’S marketing team and how that has benefited the business.
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marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : 
customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
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