To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Read the Econsultancy report, Delivering Digital Experiences, and learn why:
• Marketers are looking for new digital experience strategies and solutions
• Experience-driven commerce helps maximize conversions and revenue
• The ability to deliver multi-channel digital experiences is mission-critical
Published By: Symantec
Published Date: Apr 02, 2015
The discovery of the Heartbleed bug in April, 2014 exposed a serious vulnerability in OpenSSL, an open-source cryptographic library often used with applications and web servers like Apache and Nginx. This latest high profile, targeted attack allowed infiltrators access to the memory of web servers running vulnerable versions of the library. Heartbleed quickly compromised the privacy for communications applications on the Web such as e-commerce, banking, email, and instant messaging, and opened the door to the interception of user information, passwords, and identities.
While the world now knows of the widespread havoc Heartbleed has caused to both businesses and individuals, it begs the question, “What happens when the next Heartbleed (or worse) comes along, and what can an organization do to weather yet another chapter in an all-too-familiar string of debilitating attacks?
Merchants and service providers that process credit card payments must comply with the Payment Card Industry Data Security Standard (PCI DSS), now at Version 3.0. Whether the transaction occurs in a store or online, and regardless of the environment, from physical Point of Sale devices, to virtualized servers, or web servers in a public cloud, PCI DSS 3.0 mandates that these organizations are responsible for the security of their customers’ cardholder data. Read this white paper to learn more about the Payment Card Industry Data Security Standard 3.0.
A powerful but radically different version of the Web’s defining standard is coming soon and new research suggests many IT departments aren’t ready. While HTTP/2 enables dramatic improvements to both the speed and security of mission-critical Web applications, most companies are likely to find deploying it a complex and time-consuming task. An exclusive new survey from IDG Research reveals that large numbers of IT professionals know little about the new protocol or the technical challenges it can present and even fewer have a strategy in place for collecting HTTP/2’s considerable benefits without suffering its potential pitfalls.
Published By: Marketo
Published Date: Mar 23, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Published By: dynatrace
Published Date: Mar 04, 2015
Will your online business actually be able to keep up with increased demand and the increasingly less forgiving expectations of your users when your big event season occurs? If you’re not sure, or even if you think you are, this brief guide and check list can help you as you head into your peak online period.
This guide summarizes feedback from hundreds of leading companies that we’ve worked with and creates what most would consider a “survival guide” for any big season or peak online event. The ultimate goal is high conversion rates, followed by implementing changes based on lessons learned post-event. In addition, this guide will help teams plan for the explosion of today’s mobile online shoppers!
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels.
The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
With Lush’s in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel.
Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales.
Download this case study today to discover what Lush Cosmetics did to transform their online business.
The Issue: The Content and Commerce Divide
Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers.
Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed.
Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
Our free eBook, The Ultimate Web Personalization Planning Guide, includes everything you need to know to get started with real-time web personalization or to advance your current program. Start improving visitor engagement, conversion rates and revenue generation on your site today!
Published By: Tribridge
Published Date: Feb 09, 2015
Delivering great content is often the biggest stumbling block to effective learning in many organizations. A sensible content strategy can help any organization jump-start, rebuild, or enhance its learning initiatives.
Published By: Teradata
Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations.
The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned.
The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
Published By: Teradata
Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors?
Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you’ll discover:
- Why ‘omnichannel’ is not a buzzword, but the new retail reality
- What the key differences are between smartphone and tablet users and what this means for your bottom line
- Why Millennials are a market that you can’t afford to ignore
- How your mobile presence can make or break a customer’s in- store experience
The latest version of the Medianet-enabled Video Surveillance Manager (VSM) now runs on the Cisco Unified Computing System. Scale and reliability are redefined as Intelligent Networked Surveillance has come of age.
VSM 7 and MediaNet have completely changed how this is deployed and operated.
"Agile companies push new application versions to production every few weeks, sometimes even faster. With super-fast Beta cycles being the norm, getting various user groups, such as remote QA teams, access to staging environments can slow down your delivery timelines. What if you could enable secure access for any number of users in 15 minutes?
BubblewrApp’s Service Access Service (SAS) is a turnkey, cloud-based service that acts as the first line of defense for your applications. BubblewrApp’s SAS enables its customers to grant easy access to applications deployed ""behind the firewall"" (on premise) or ""inside the Virtual Private Cloud"" (in a public cloud) from any remote location. Customers can begin leveraging SAS within minutes without requiring any changes to pre-existing network and security policies. The result is a vastly superior secure application access model that enables a zero CapEx, low OpEx model for secure application access, both on premise and in the public cloud."
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Published By: Quantcast
Published Date: Jan 07, 2015
Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits.
Download this attribution guide today and we’ll outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
Interest in cloud computing over the last several years has been phenomenal. For cloud providers, public or private, it will transform business and operational processes, streamlining customer on-ramping and time to market, facilitating innovation, providing cost efficiencies, and enabling the ability to scale resources on demand.
Organizations today are increasingly information-driven, requiring them to create, organize, and store more data every day. To handle the conversion of “data to information”, you need an agile and scalable infrastructure which will provide the backbone to run multiple business-critical workloads simultaneously. This IDC white paper examines the need for the NetApp FAS8080EX hardware-optimized platform to help organizations transform into data-driven entities, adopt newer technologies, and invest in business-critical applications to stay ahead of their competition.