Thinking of adding video to your site? Read this guide to learn why it is important to use online video to increase conversions on your site and practical suggestions on the best ways to accomplish your goal.
Discover how to get the most from your Google AdWords campaign. Learn the key pitfalls that hundreds of high-technology and other B2B companies encounter when setting up their search program, and how to avoid making the same mistakes.
Published By: Ericsson
Published Date: Feb 06, 2009
Using digital control in power supplies is considerably more flexible than analog control in its ability to adapt to changes and digital control inside the power supply results in advantages to the system application such as improved efficiency, fewer external components and reduced overall cost.
This white paper is focused on the design and architecture of an OCS 2007 environment in an HP BladeSystem infrastructure. The document outlines a building block approach to deploying OCS on the HP BladeSystem and focuses on how the design decisions around levels of availability, scalability, and the OCS 2007 feature set impact the hardware that is deployed and the version of OCS that is used. The white paper also covers a brief overview of the Microsoft Unified Communications framework including Microsoft Exchange Server 2007 and Office Communications Server 2007 and an overview of the HP BladeSystem architecture and how the HP BladeSystem can help lower the total cost of ownership (TCO).
Forrester examined multiple Click to Call deployments in order to quantify ROI, determine conversion rates and understand the impact on customer experience across channels. Read the analyst perspective and see how eStara Click to Call can change your business.
Since the rise of archiving systems in business more than a decade ago, the technology has made great strides forward. Recently, stringent regulations and highly demanding litigation procedures have amplified the need for a strong archive system. Messaging systems such as Microsoft® Exchange Server 2007—Microsoft’s latest version of Exchange Server—have also seen their share of changes and improvements in archiving and compliance. This document is intended as a guide and a blueprint for organizations looking at deploying Microsoft Exchange Server 2007 and Mimosa™ NearPoint™ in their environment.
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes. Learn what the best-in-class steps are required in achieving closed-loop marketing success.
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide. Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior. This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased. By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
According to Baseline Consulting, approximately 32% of corporate data is contained in enduser computing (EUC) applications and approximately 68% is stored in IT controlled applications. These EUCs – primarily spreadsheets, PC databases (e.g. Access databases), BI reports, and word documents – are often stored on employee desktops and corporate file shares, and for the most part, are uncontrolled. They lack the proper safeguards and controls one would expect with IT controlled applications, including documentation, version control, back-up and archival, change control, testing, security and access control, and more.
The benefits of addressing the image suppression issue are significant. A recent controlled study by SubscriberMail demonstrated the response improvements gained by optimizing an email message to have impact even when images are not displayed. In this study, an email message that was not optimized for image suppression was sent to a test panel of approximately 50,000 subscribers. Simultaneously, a panel of similar makeup received a version of the same message optimized for non-graphical display. Compared to the non-optimized version, the optimized version saw an 87 percent increase in clicks.
Microsoft Exchange Server has been a crucial technological breakthrough in advanced corporate communication systems. Companies who utilize an enterprise-class email server like Exchange believe that email is mission critical, and value the productivity it enables. But an in-house migration to Exchange 2007 from an earlier version of Exchange or another email program will not be an easy task. Complexity, time and cost issues loom large over the IT department and are causing IT directors to search for an alternative solution.
The newest versions of Windows Vista and Microsoft Office 2007 have a great deal to offer users and IT managers. Join Dell, Microsoft and Ziff Davis Enterprise for an eSeminar to learn about the key benefits of this simultaneous migration and the key methods of achieving it.
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more. Don’t miss these proven tips—watch the free 30-minute Webcast now.
In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates—by as much as 500 percent! Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want—and make it easy to access those numbers anytime. Find out what lead management can do for your company. View this free Webcast now.
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more. Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
For marketing managers and business owners, understanding how Online marketing and your Web presence impact the bottom line is critical. Even more important, setting specific goals around the attraction and conversation of Web traffic is a strategic means of aligning online activities with offline marketing in a way that puts the business goals in the front and center of your marketing efforts.
For a growing business, it’s increasingly difficult to integrate technological solutions and services to improve service management. So various frameworks have been created to help today’s IT professionals optimize their use of technology in managing IT processes. The third version of the Information Technology Infrastructure Library (ITIL) provides the latest set of process best practices for any service management improvement effort.
Published By: BlueHornet
Published Date: Jun 06, 2008
Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.