Published By: IBM Unica
Published Date: Sep 08, 2011
The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns.
So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel.
You will learn:
• Why 57% of marketers are changing their attribution model this year
• Why almost 40% of marketers spend a majority of their budgets on measurement alone
• Why 69% of marketers are using dynamic email based on user behaviour
• And more!
See how you compare!
Mobile has become the first screen for consumers in terms of internet time spent. Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers.
Today’s sophisticated buyers demand more transparency in location data science, better campaign performance and ROI from attribution modeling. Finding the right partner that can help build the bridge between real-world consumer behavior and mobile programmatic advertising in a transparent way is essential.
To meet those challenges and address the demand for top quality location data, adsquare integrated a global database of HERE Places in April 2017. By leveraging HERE Places and overlaying raw location data of anonymous users with POI data points, adsquare is able to understand exactly what consumers are doing in the real world: what places they visit, when and how often.
To find out more download this paper today.
AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!
The multiplication of marketing channels and devices concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. This white paper aims to explain the issues, the principal attribution models used and the related challenges.
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored:
• The challenges marketers are tackling when creating mobile campaigns
• The attribution models marketers are moving toward
• The key performance indicators marketers are using to measuring to determine the success of their campaigns
• The channels marketers are using to run programmatic advertising
• And more!
See how your campaigns compare to those of 350 other marketers.
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
Published By: Quantcast
Published Date: May 22, 2013
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.
This paper discusses the different attribution models available to marketers, the channels that should be included when conducting multichannel attribution modelling and recommendations for making attribution a part of your ongoing strategy.
The sums spent on digital advertising are so vast; any inefficiencies become costly disadvantages. Attribution models identify such waste, but too many marketers struggle to understand the opportunities of attribution. And even if marketers want better attribution, getting budget support and C-suite approval can prove daunting.
This guide addresses three issues to help marketers implement better attribution:
? What attribution models are available and which is the right one for my brand?
? Whom will I need to work with and how can I get buy-in?
? How do I build a business case for attribution?
Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling.
Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage.
Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
L’équipe financière en tant que partenaire de l’entreprise
Rapprocher l’équipe financière du reste de l’entreprise est une initiative séduisante. Mais permettre aux contrôleurs de gestion de servir de porte-paroles aux autres services est bien plus qu’une réattribution des rôles. Ce nouveau guide NetSuite aide les responsables financiers d’entreprises en croissance à explorer les tenants et les aboutissants des échanges transversaux.
While the retail industry has made great stri
des in understanding the online
consumers, it has been difficult to observe and analyze their wh
Advanced location intelligence enables marketers to
consumer journeys to within meters, whether indoors or outdoors, as they move ar
changing environments, such as
stores, malls, restaurants, residential addresses,
landmarks, and places of interest.
starting to launch
more targeted campaigns by
using location to understand consumer behavior.
Find out why location intelligence ca
a wide range of benefits to the entire retail industry
time location targeting, reduced ad
spend, enhanced campaign
attribution, and more.
Published By: Teradata
Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations.
The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned.
The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
Published By: Quantcast
Published Date: Feb 13, 2015
Chaque point de contact du parcours d'un consommateur est mesurable, ce qui permet aux annonceurs d'identifier les tactiques qui génèrent de bons résultats et de développer les campagnes les plus performantes. Toutefois, certains modèles d'attribution n'incitent pas les prestataires à obtenir des clics de valeur ou ne mesurent pas les critères pertinents.
Published By: Quantcast
Published Date: Jan 07, 2015
Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits.
Download this attribution guide today and we’ll outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you.