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Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr

Are you prepared for health care reform? This 3-page checklist guides you through the general compliance requirements of the Affordable Care Act (ACA) to help you prepare now for 2014 and beyond. The checklist is broken down into five categories: 1. Health Plan Action Items; 2. Employer Tax Changes; 3. Fees and Filings; 4. Shared Responsibility Employer Preparation; and 5. ACA Provisions beyond 2014.

Remote support technology, including remote control, desktop sharing, and web collaboration, is one of the most popular platforms used across TSIA service disciplines. Today’s remote support solutions offer much more than just remote control for PCs, their functional footprint is expanding to include support for more devices and richer analytics for trend analysis and supervisor dashboards. Remote support solutions are typically well regarded by users, consistently delivering one of the highest average satisfaction scores in TSIA’s annual Global Technology Survey. Service executives should acquaint themselves with the new features and capabilities being introduced by leading remote support platforms and find ways to leverage the capabilities beyond technical support. Field services, education services, professional services, and managed services are all increasing adoption of these tools to boost productivity and avoid on-site visits. Download this white paper to learn more.

Join this webinar to get a deep dive into the Customer Experience in Retail and to hear how retailers are performing across multiple dimensions. See the results from the Customer Experience Index Survey, assessing more than 550 retailers in 23 countries. The Customer Experience Index Survey findings: - Explore how retailers are creating differentiated brand experiences for their customers across channels - Provide a benchmark for your brand experience in terms of capability, coverage and compliance. - Assess your aptitude for responding with relevance and speed to the priorities that matter most to your customers

In today’s increasingly mobile world, Energy workers require instant communication and access to data intelligence wherever the job may take them. From the oil rig to the electric grid and everywhere in between, having the right data, in the right hands, at the right time, no matter the environment or device of choice — is simply non-negotiable. Organizations across various Energy segments — oil & gas, electric utilities, water utilities, and mining — are currently juggling a mix of communication devices and are hindered by gaps in coverage, poor battery life and fragile equipment that cannot withstand harsh environmental conditions. Yet, citizens rely on their homes being heated in the winter, on clean running water, and on lights that turn on when they flip the switch. Meeting these expectations requires reliable, clear voice and data communications for Energy workers day-in and day-out. So oil & gas workers can communicate safely in hazardous environments. So precious resources are

A few short years after 3G service brought us anytime, anywhere broadband-and before Apple rolled out its 3G iPhone-4G networks began raising the bar in select markets. This latest evolution in wireless networking offers faster wireless data transmission speeds, vastly superior coverage and support for a new generation of mobile applications and services.

Insurance is a part of an environmental contractor’s and consultant’s daily work life. Are you over extending your insurance policy? Are you opening yourself up to multiple lawsuits? Do you have the correct coverage? Find out in this whitepaper.

The key to successful sales forecasting starts with pipeline measurement — consistent tracking in each stage of the sales cycle will bring consistent results. Careful focus on ?ve areas will strengthen the sales forecast process to drive better capacity planning, smoother operations, and most importantly, more revenue! The five metrics for every sales leader: Accuracy Variance Pipeline Coverage & Mix Compliance & Commitments Linearity Download now to learn more!

How to Get the Package You Need -Without Breaking the Bank

How to Get the Package You Need -Without Breaking the Bank

Social. Emails. Blogs. Brands have more ways than ever to reach customers, yet your brand, your competitors, mom-and-pop shops and Fortune 500s fiercely compete for media coverage. What gives?

Social. Emails. Blogs. Brands have more ways than ever to reach customers, yet your brand, your competitors, mom-and-pop shops and Fortune 500s fiercely compete for media coverage. What gives?

Virtualization is moving to the mainstream and may soon be overtaking non-virtualized environments as a method for deploying applications. Does this broad adoption of virtualization, though, make network security easier or more difficult to achieve? While responses to this question are still highly varied, one thing is certain: most companies still have no clear and definite security policy for their virtual environments.

In the same way, the WLAN seems to be demanding more of our attention these days. IT teams are spending an increasing amount of time managing, configuring and troubleshooting to accommodate a growing number of devices and apps, and to meet user demands for ever-faster speeds and better coverage.

This AIIM Trendscape report has in-depth interviews of 50 senior end users and industry leaders, highlights expert recommendations to maximize mobile opportunities within the enterprise and offers a 7-point mobile action plan that organizations can execute in the next 12 months. Obtain access to data, expert opinions and a unique perspective on the impact of cloud and mobility in the enterprise, surfacing issues that are not readily apparent in existing coverage about mobile technologies.

Competitive pressures from peers are forcing CSPs to evolve beyond connectivity and offer incremental valueadded services to sustain revenue growth. Security services are an obvious candidate for consideration since awareness of the need for security protections is extremely high due to regular media coverage highlighting Internet exploits. Threat trends and strong alignment with large customer segments are creating opportunity for CSPs to offer a foundational layer of web protection for every Internet access connection. They can provide a previously unavailable level of web security that reduces the risk their customers face, without imposing a configuration or management burden.

To support these principles, Anaplan was deliberately crafted as a highly distributed global company that allows for significant resiliency against threats and disasters. All functions within Anaplan are geographically distributed across the globe, reducing risks associated with regional events. The U.S. offices host most of the sales, marketing, and support activities. Staff in the U.K. and Singapore offices provide regional coverage, in addition to backup support.

Data. It seems to be everywhere today and yet we can never get enough of it. But as it turns out, a lack of data isn’t our problem -- our problem is the difficulty piecing together, understanding and finding the story in all the data that’s in front of us. In software testing in particular, the need for consolidated, meaningful test metrics has never been higher. As both the pace of development and the cost of delivering poor quality software increase, we need these metrics to help us test smarter, better and faster. Fortunately, business intelligence now exists to make this goal a reality. The analytics these tools provide can help drive efficient and effective testing by providing teams with insight on everything from testing quality and coverage to velocity and more. And this knowledge can position the QA team as trusted experts to advise the entire software development team on steps that can ensure a better quality end result.

To improve safety and mobility across its 5,600km road network, the City of Toronto forged a partnered with HERE Technologies for the provision of traffic, incident, and historical traffic data. Access to this data allows the city authority to see exactly what’s happening on its roads and more easily and affectively run studies on improvement projects. This case study details how HERE Technologies enabled the City of Toronto’s transportation team to: Work smarter with comprehensive network coverage and accurate data to aid analysis Examine the impact of city projects without significant forward planning or expenditure Ensure travel volume models used to drive decision making are calibrated to represent real-world truths

CA Unified Infrastructure Management (CA UIM) is the only solution that provides unified analytics to proactively resolve issues. The solution’s single platform architecture delivers comprehensive infrastructure coverage so you can optimally manage hybrid IT environments and meet the needs of agile IT operations.

In the not so distant past, the way we worked looked very different. Most work was done in an office, on desktops that were always connected to the corporate network. The applications and infrastructure that we used sat behind a firewall. Branch offices would backhaul traffic to headquarters, so they would get the same security protection. The focus from a security perspective was to secure the network perimeter. Today, that picture has changed a great deal.

Costs are rising and budgets are getting tighter, and many employers are looking to voluntary benefits to fill any gaps in coverage. While healthcare and life insurance tend to receive the most attention, there is another unique asset that is valuable to any benefits package—comprehensive legal insurance. Legal entanglements are going to happen in nearly everyone’s lifetime, and they can be a great source of stress. Offering legal insurance provides a safety net for these bumps in the road, and is a wonderful living benefit—it’s not just there for when tragedy strikes. Want to learn more? Start with the free white paper from ARAG®, How Comprehensive Legal Insurance Works for Employers and Employees: Three Typical Scenarios.

This paper reveals how Tosca Testsuite assists enterprises in optimising test portfolios by minimising the number of test cases needed to achieve the highest possible business risk coverage.

This white paper reveals data-driven insights to help you create a strategic communications plan that includes: creative, cost-effective incentives promoted through repeated communications, a robust, multi-media digital promotion strategy paired with on-the-ground advocates at all levels, internal leadership participation to encourage adoption

Located at a hub of innovation, Hyatt Regency Santa Clara caters to sophisticated, technology-savvy guests. This made it the perfect location for Hyatt Hotels to use as a model property in its quest to create the digital hotel of the future. Wi-Fi is one of the most visible services a hotel provides, and is crucial to guest experiences and loyalty. “We had limited Wi-Fi coverage that was not designed for the modern, mobile digital guest,” explains Dania Duke, general manager at Hyatt Regency Santa Clara. “We quickly learned that to stay competitive in Silicon Valley, we need to have the fastest, best Wi-Fi available.”