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emerging media

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Published By: Trimble     Published Date: Apr 26, 2018
It’s a pivotal, yet promising time in the construction industry filled with opportunity, but how do you capitalize on it? Download this eBook, Key Construction Trends Project Managers Need to Know, and learn: • The top 10 trends driving the construction industry—and how project managers can take advantage of them • How advancing technology, an evolving workforce, and lean construction are driving these emerging trends • A perfect solution you can put to work immediately that will pave your way to success in construction project management Download ebook
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Trimble
Published By: Oracle     Published Date: May 22, 2012
We've all heard both sides of the social commerce debate: "Facebook doesn't work," on the one hand, and "why wouldn't retailers experiment with Facebook" on the other. This whitepaper will teach you how true innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversations and engagement.
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oracle, social media, facebook, emerging marketing, social commerce, digital media
    
Oracle
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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neolane, the hager group, e-marketing program, centralized marketing database, central repository customer data, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Juniper Networks     Published Date: Jul 31, 2019
As the number and severity of cyberattacks continue to grow with no end in sight, cybersecurity teams are implementing new tools and processes to combat these emerging threats. However, the oneoverriding requirement for meeting this challenge is improved speed. Whether it’s speed of detection, speed of remediation or other processes that now need to be completed faster, the ability to do things quickly is key to effective cybersecurity. The reason why speed is essential is simple: As the dwell time for malware increases, the lateral spread of an attack broadens, the number of potentially breached files expands, and the difficulty in remediating the threat increases. And the stealthy nature of many of the newer threats makes finding them faster?before they become harder to detect?a critical focus in reducing the impact of an intrusion. These requirements make it essential that security operations centers (SOCs) can complete their activities far more quickly, both now and moving forwa
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application management, application performance, network infrastructure, network management, network security
    
Juniper Networks
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: CA Technologies     Published Date: Jun 26, 2017
As the United Kingdom and the rest of Europe prepare for Brexit (Britain’s exit from the European Union), information security experts are left wondering what this would mean to the security and risk management processes that have been put in place in the past and how they need to adjust to the emerging reality. This document discusses the impact of Brexit on privileged access management and what information security professionals may consider as immediate solutions to mitigate risks.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 22, 2017
As the United Kingdom and the rest of Europe prepare for Brexit (Britain’s exit from the European Union), information security experts are left wondering what this would mean to the security and risk management processes that have been put in place in the past and how they need to adjust to the emerging reality. This document discusses the impact of Brexit on privileged access management and what information security professionals may consider as immediate solutions to mitigate risks.
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CA Technologies
Published By: Electric Cloud     Published Date: Aug 07, 2009
Drive quality earlier in the development process with continuous testing. Large development organizations have increasingly been adopting select agile practices to enable faster development, create more reliable software, and reduce costs. Chief among these practices is providing developers early and frequent feedback from users, from other developers, and especially from the programming, build, and test tools. In the latter category, continuous integration and continuous testing are emerging as valuable techniques for identifying errors early so they can be corrected immediately by the developer who made the code changes.
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software development, electriccommander, electric cloud, continuous testing, development, coding, testing, production, errors, ci cycle, intuit, defect tracking, integrated solution
    
Electric Cloud
Published By: Darktrace     Published Date: Aug 30, 2019
The Industrial Immune System is a fundamental AI platform for OT cyber defense. The self-learning technology passively learns what ‘normal’ looks like across OT, IT and industrial IoT, allowing it to detect even the subtlest signals of emerging cyber threats in real time. Martin Sloan, Group Head of Security, Drax: “I often describe Darktrace as life insurance. It catches anomalous behavior and deals with the incident immediately.” Find out how AI is being using to defend Drax power station, the largest coal-powered plant in the UK. Read this case study to find out how Darktrace’s Industrial Immune System can protect your entire digital infrastructure.
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Darktrace
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Equinix     Published Date: Oct 20, 2015
Enterprises must prepare for the emerging digital user. Future interactions among people, whether enterprise employees, partners or customers, will be primarily digital and heavily influenced by mobile devices, social media, analytics and the cloud. User interactions with systems of record, such as databases and files, will largely give way to interactions with systems of engagement, such as social media.
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enterprise, digital user, user interaction, systems of engagement, analytics and the cloud, mobile devices, social media
    
Equinix
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Adobe     Published Date: May 22, 2012
How will trends in search, mobile, and social media impact your marketing strategy this year? Download our latest Global Digital Advertising Update to find out.
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adobe, marketing, social media, emerging marketing, media, digital, digital advertising, search marketing, internet marketing
    
Adobe
Published By: Facebook     Published Date: Mar 07, 2012
Get set up with Facebook! This webinar will help you with top tips for creating an ad, targeting the right audience and improving your campaign performance.
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facebook, marketing, social media, emerging marketing, social media marketing, market research
    
Facebook
Published By: Wyng     Published Date: Mar 03, 2015
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Apr 06, 2015
Get ahead of cutting-edge digital marketing trends and learn what’s coming next. In this free report, we’ll share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Catalyst SF     Published Date: Apr 30, 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.
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catalyst, mobile marketing, mobile, cell, cell phone, smart phone
    
Catalyst SF
Published By: Teradata     Published Date: Feb 26, 2013
Data is now available, often in endless amounts, from many rich sources. This article discusses the answers to how organizations can thrive in this era of rich and boundless information using a Unified Data Architecture platform.
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gaining value from emerging data, nothing more than just the next step, data mining, unified data architecture platform, social media, mobile devices, marketing research
    
Teradata
Published By: Group M_IBM Q119     Published Date: Jan 08, 2019
The discipline of data quality assurance ensures that data is "fit for purpose" in the context of existing business operations, analytics and emerging digital business scenarios. It covers much more than just technology. It includes program management, roles, organizational structures, use cases and processes (such as those for monitoring, reporting and remediating data quality issues). It is also linked to broader initiatives in the field of enterprise information management (EIM), including information governance and master data management (MDM)
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Group M_IBM Q119
Published By: Silverpop     Published Date: Jun 15, 2012
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
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marketing, silverpop, email, mobile marketing, social media, emerging marketing, social media platforms
    
Silverpop
Published By: Facebook     Published Date: Mar 07, 2012
Want practical tips on how to get started and drive value using Facebook? Consider your business connections. Using Facebook you can create awareness and build essential connections. Download the official best practice guide for your page and media strategy on Facebook.
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facebook, social media, marketing, emerging marketing, social media marketing, business tools
    
Facebook
Published By: Facebook     Published Date: May 30, 2012
Ce guide gratuit présente les étapes que vous pouvez suivre pour aider au succès de votre entreprise sur Facebook. Vous y découvrirez des conseils qui vous permettront de profiter au mieux de votre présence sur les médias sociaux.
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facebook, marketing, social media, emerging marketing, digital media, web analytics
    
Facebook
Published By: Netezza IBM US     Published Date: Feb 29, 2012
This white paper will explore four data-driven use cases that collectively represent the foundation of how many are now seeking to leverage the potential of "big" marketing data.
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netezza, marketing, emerging marketing, digital media, social media, marketing tools
    
Netezza IBM US
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