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Published By: IBM     Published Date: Jul 22, 2016
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
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ibm, commerce, customer analytics, customer experience, digital intelligence, forrester, marketing research, traditional marketing
    
IBM
Published By: IBM     Published Date: Jul 29, 2016
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
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ibm, commerce, cx experience, digital intelligence, customer engagement
    
IBM
Published By: IBM     Published Date: Jan 17, 2017
IBM Commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly and seamlessly.
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ibm, commerce, forrester, digital experience
    
IBM
Published By: IBM     Published Date: Oct 21, 2016
According to an IBM Center for Applied Insights survey of developers, while two-thirds of mobile apps fail to achieve budget, schedule and project objectives, the successful one-third rely heavily on cloud-based platforms such as the IBM MobileFirst Platform. Cloud-based platforms have been proven to reduce provisioning and development time by more than 90%. This on-demand webcast will demonstrate how you can leverage IBM’s Cloud offerings to accelerate your mobile transformation in a hybrid cloud.
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ibm, mobile, ibm mobile cloud, cloud, digital business
    
IBM
Published By: IBM     Published Date: Aug 08, 2016
IBM API Connect is a comprehensive management solution that addresses all four aspects of the API lifecycle: create, run, manage and secure. This makes API Connect far more cost-effective than limited point solutions that focus on just a few lifecycle phases and can end up collectively costing more as organizations piece components together. Download this datasheet and find out how IBM API Connect can help your organization.
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ibm, api, api economy, integration, application program interface, cloud, middleware, digital transformation, ibm api connect
    
IBM
Published By: IBM     Published Date: Nov 17, 2016
IBM API Connect is a comprehensive management solution that addresses all four aspects of the API lifecycle: create, run, manage and secure. This makes API Connect far more cost-effective than limited point solutions that focus on just a few lifecycle phases and can end up collectively costing more as organizations piece components together. Download this datasheet and find out how IBM API Connect can help your organization.
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ibm, api, api economy, integration, application program interface, cloud, middleware, digital transformation, ibm api connect
    
IBM
Published By: IBM     Published Date: May 09, 2018
Does the future of digital trust lie in artificial intelligence (AI)? Join the conversation between Valerie Bradford, product marketing manager at IBM Security, and Andras Cser, vice president and principal analyst serving security and risk professionals at Forrester, to discover how AI is changing the landscape of digital identity. Key takeaways: Understand how AI is helping organizations respond to current changes in the threat landscape. Examine how companies are using AI to establish trust in digital identities. Hear how AI is changing the end-to-end customer journey by improving the digital experience.
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digital trust, security, digital identity
    
IBM
Published By: IBM     Published Date: Apr 11, 2016
Automating for Digital Transformation: Tools-driven DevOps and Continuous Software Delivery in the Enterprise. Learn why companies are adopting DevOps to speed software delivery and innovation - Understand why “speed with quality” is the real challenge of Continuous Delivery and the importance of automation - Explore DevOps best practices and automation tools in place at high-performing companies
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ibm, ibm urbancode, cloud, digital transformation, ema study, devops
    
IBM
Published By: IBM     Published Date: Apr 11, 2016
Automating for Digital Transformation: Tools-driven DevOps and Continuous Software Delivery in the Enterprise. Learn why companies are adopting DevOps to speed software delivery and innovation Understand why “speed with quality” is the real challenge of Continuous Delivery and the importance of automation Explore DevOps best practices and automation tools in place at high performing companies
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ibm, ibm urbancode, cloud, digital transformation, ema study, devops
    
IBM
Published By: IBM     Published Date: Aug 08, 2016
Imagine expanding your business and monetizing your bank's data. Imagine bringing services together and delighting customers. API's can connect your bank to a whole ecosystem of business. With innovative thinking and exploration your bank can capitalize on API's in the new digital economy.
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ibm, api, api economy, integration, application program interface, cloud, middleware, banking, digital innovation
    
IBM
Published By: IBM     Published Date: Apr 18, 2018
How IBM can help As one of the world’s leading research organizations, and one of the world’s top contributors to open source projects, IBM is committed to fostering the collaborative effort required to transform how people, governments and businesses transact and interact. IBM provides clients the blockchain technology fabric, consulting and systems integration capabilities to design and rapidly adopt distributed ledgers, digital identity and blockchain solutions. IBM helps clients leverage the global scale, business domain expertise and deep cloud integration experience required for the application of these technologies. Learn more at ibm.com/blockchain. The IBM Global Electronics practice uniquely combines IBM and partner services, hardware, software and research into integrated solutions that can help you deliver innovation, create differentiated customer experiences and optimize your global operations. Please visit ibm.com/electronics
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ibm, blockchain, electronics
    
IBM
Published By: IBM     Published Date: Feb 02, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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ibm, sports, marketing, data, analytics, digital marketing
    
IBM
Published By: IBM     Published Date: Apr 14, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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ibm, sports marketing, media, entertainment, digital business model, cloud
    
IBM
Published By: Group M_IBM Q1'18     Published Date: Mar 19, 2018
This report examines how CIOs are changing themselves and their organizations to ready themselves for the future.
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cio, technology, ibm, digital transformation
    
Group M_IBM Q1'18
Published By: IBM     Published Date: Aug 08, 2016
Learn how YES BANK is reaching more customers in API economy. Digital banking requires applying new technologies to reach new customers. YES BANK approach of using APIs in Mobile banking is helping them reach new customers and open new markets and participating in the API economy.
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ibm, api, api economy, integration, application program interface, cloud, middleware, banking, digital innovation, yes bank
    
IBM
Published By: IBM     Published Date: Jan 17, 2017
Watch to learn more about how cognitive content management from IBM will help you deliver just the right digital experience at just the right moment creating an iconic brand experience.
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ibm, commerce, cognitive content management, brand experience
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
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ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience, analytics, rich media, mobile marketing, emerging marketing, crm & customer care
    
IBM
Published By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
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ibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing, rich media, social networking, marketing management, ecommerce, analytics, integration, cloud, emerging marketing, social media
    
IBM
Published By: IBM     Published Date: Jan 06, 2016
Replay of the September 24, 2015 webcast on API Economy & API Management with speaker George Nealon, IBM API Economy and Integration Sales Manager Worldwide.
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ibm, digital, business, cloud strategy, applications, data. integration
    
IBM
Published By: IBM     Published Date: Apr 12, 2016
The digital transformation that organizations are striving for today requires a mindset of "no limits" in terms of securely exposing critical business assets for internal and external consumption. In order to be an agile, digital business, enterprises need to seamlessly connect across hybrid environments, applications, data and processes, keeping a keen eye on an open cloud strategy. They also need a secure integration framework to provide controlled access, a single dashboard providing performance insights, and easy access to digital assets for your developers. This webcast will explore all of these areas in depth, to support your enterprise's quest to become a next-generation digital business.
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ibm, digital business, api economy, api management, apim, api
    
IBM
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
Tags : 
technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: Adobe     Published Date: May 25, 2017
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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Adobe
Published By: IBM     Published Date: Nov 15, 2016
IBM Commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes and culture to create digital customer experience in real time.
Tags : 
ibm, watson, commerce, watson content hub, digital experience, customer experience
    
IBM
Published By: IBM     Published Date: May 25, 2017
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
Tags : 
marketing, ibm, digital experience, collaboration, customer experience
    
IBM
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