Adobe Audience Manager uses identity management tools and device graphs to tie device IDs to individuals or groups. If a customer starts using a device you don’t recognize, you can use second-party data available through a network or co-op to supplement your own, building a complete view of your customer. This allows you to send consistent messaging across devices, whether your customers log in to your site or not.
Today, it’s possible for you to reach everyone from new leads to current customers — with relevant messaging customized to match their needs. Marketing automation allows you to react quickly to the actions that your diverse audience makes when interacting with your brand. It can also help you gain more sales-qualified leads, shorten the sales cycles, drive conversion and sales, and, best of all, measure your efforts.
Push is a permission-based, staggeringly powerful mobile customer communication channel. Learn the "7 Rules of Good Push", in this useful primer, from Urban Airship, the world's largest provider of push messaging. A must-read for marketers everywhere!
Published By: Motorola
Published Date: Feb 06, 2008
To stay competitive in the specialty pharmaceutical business, it is critical that a company's sales force, marketing team and executives have the business tools they need to keep them one step ahead of their rivals. Read this case study to learn how Good™ Mobile Messaging has helped the employees of MedPointe Pharmaceuticals stay connected to crucial information while they're on the road.
Published By: LivePerson
Published Date: May 17, 2016
At the end of last year, the US alone had 435 million smart mobile devices in use — that’s 35% higher than the total US population. Among smartphone users, 68% use messaging apps regularly. And 84% of smartphone engagement with apps is spent communicating via text, email, and social channels.
What does this mean for brands? The current state of CX is broken. Brands focus too much on channel and transaction, ignoring the customer’s preferences, and, ultimately, negatively affecting their bottom line.
But wherever there’s a disconnect, there’s also opportunity. In increasing numbers brands are turning to messaging platforms and apps to offer more efficient, convenient customer service.
An app message center allows you to reach your entire app audience - including those opted-out of push notifications.
Research shows a quarter of those opted out of push notifications read message center content, and more than half of your opted in audience does. Not only that, high-performing message center content generates 8x the read rate of push notifications.
Check out our Inspiration Guide to see 20 examples of how companies are putting message centers to work to better address and grow their mobile audiences.
Since the rise of archiving systems in business more than a decade ago, the technology has made great strides forward. Recently, stringent regulations and highly demanding litigation procedures have amplified the need for a strong archive system. Messaging systems such as Microsoft® Exchange Server 2007—Microsoft’s latest version of Exchange Server—have also seen their share of changes and improvements in archiving and compliance. This document is intended as a guide and a blueprint for organizations looking at deploying Microsoft Exchange Server 2007 and Mimosa™ NearPoint™ in their environment.
Email archiving is emerging as a critical new IT application for managing email. For legal discovery, storage management, and regulatory compliance, email archiving provides important benefits that cannot be achieved with native email applications. The purpose of this “Email Archiving 101” paper is to provide a basic introduction to email archiving and explain how it benefits management of the email application server. The leading enterprise email application is Microsoft® Exchange Server, and this paper is geared toward this application; however, the principles discussed apply to all messaging applications.
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
Effective marketing is all about engagement — connecting with customers and finding innovative, interesting ways to build long-term relationships. When it comes to the highly active, spend-ready millennial generation, coupling the right content with a deeply personal experience is especially important.
It takes more than a single interaction to net a customer. By now, marketers understand the importance of multichannel engagement, but most still struggle to seamlessly connect the customer experience across channels.
Simply put, it’s easy to batch and blast a broadcast message to email, social, and mobile audiences, but consumers today want more. They want to see themselves in the brand, not just see the brand talk about themselves.
Additionally, personalizing messaging in one channel can be tricky enough, but connecting messaging, for an audience who is sprinting from one channel to the next, is a whole other hurdle.
This paper provides an overview of costs of spam facing large organizations, such as multinational enterprises, universities, and governments, as well as small and medium sized businesses that own or operate networks used by employees and other end users.
This white paper will present an improved approach to legal discovery for Microsoft® Exchange systems provided by Mimosa Systems. Unlike existing methods for legal discovery of Exchange Server data, Mimosa’s approach delivers major advances in performance and granularity of information. To begin this paper, we will review the industry forces that are driving the need to manage email for legal discovery, followed by a discussion of the market-leading enterprise messaging application—Microsoft Exchange Server and the challenges it presents for legal discovery.
Published By: Rackspace
Published Date: Mar 08, 2016
This whitepaper examines how businesses can leverage the benefits of a Microsoft Private Cloud, and taking advantage of the following functions:
•Federating your Microsoft® Cloud Platform
•Taking advantage of software-defined networking.
•Database as a Service (DBaaS) and its advantages.