Published By: Webtrends
Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
Published By: LivePerson
Published Date: May 17, 2016
At the end of last year, the US alone had 435 million smart mobile devices in use — that’s 35% higher than the total US population. Among smartphone users, 68% use messaging apps regularly. And 84% of smartphone engagement with apps is spent communicating via text, email, and social channels.
What does this mean for brands? The current state of CX is broken. Brands focus too much on channel and transaction, ignoring the customer’s preferences, and, ultimately, negatively affecting their bottom line.
But wherever there’s a disconnect, there’s also opportunity. In increasing numbers brands are turning to messaging platforms and apps to offer more efficient, convenient customer service.
Published By: OutSystems
Published Date: Nov 07, 2014
New research conducted for OutSystems by independent research company Opinion Matters uncovers key mobile trend statistics. The study polled US and UK enterprises and found that organizations are currently struggling with a significant mobile backlog and unable to cope with business demands. Download this report today and learn about the key findings from this study.
To build a great mobile app, you need the right skills, tools, and support. That’s why many companies are turning to integrated and collaborative mobile application development environments that let them meet business needs and exceed customer expectations.
Mobile applications are radically altering the way businesses operate and how they interact with their employees and customers. Ensuring performance of these mobile apps is critical, yet performance is difficult to monitor.
As mobile operations spread through your organization, how is it possible to manage, support, and configure hundreds if not thousands of mobile applications for employees who use different mobile devices and operating systems requiring different versions of the same applications?
Read this white paper to discover the importance of mobile application management, and learn best practices for establishing it within your organization.
Nearly two-thirds of customers who try to solve issues online or through an interactive voice response (IVR) system inevitably choose to speak with an agent. Can smartphone applications change this interaction landscape for the better?
Eighty-nine percent of consumers want mobile communications to be personalized. Download this eBook to find out why this matters for meetings and events, and how you can use mobile to create a more connected and engaging event experience.
Published By: Phunware
Published Date: Jul 30, 2014
Hospitality businesses now have a major opportunity to increase revenue, differentiate their brands and properties, increase customer service, and jump ahead of competitors.
Today’s mobile technology advancements are the key. With branded mobile apps coupled with location-based mobile technologies, you can create a compelling, satisfying, and exciting guest experience in ways not possible just a few months ago.
Published By: apperian
Published Date: Apr 13, 2012
With more mobile workers using personal smartphones and tablets to conduct business, 2011 is being heralded as the year of mobile apps in the enterprise. The benefits of mobile apps initiatives will far outweigh the challenges of getting them into the enterprise, in the form of increased work productivity and customer response, analysts say.
Mobile collaboration is fast, efficient, and necessary. But before you spend your time and money on a solution, you’d better learn what works—and what doesn’t. Read this guide to learn what to consider, mistakes to avoid, and tips for data security.
A recent survey conducted by Slashdot Media asked mobile developers four key questions that look into the most pressing challenges they face today, how their development approach is changing, which mobile platforms are taking the forefront in the coming years, and how they are ensuring that their apps will meet the quality standards that users demand. Here are the results of the survey.
This MDM buyers guide will walk you through the process of selecting the right mobile device management solution that fits your company’s BYOD objectives. It explains how an effective MDM system can support an organization's workforce mobility strategy, ensure compliance, and provide central management of devices and apps while supporting easy administration.
Mobile device management solutions are designed to set and enforce management at the device level, but have no inherent control of applications or content on those devices. As a result, IT leaders are looking to enterprise mobility management solutions to enable management, configuration and security across devices, applications and content – effectively addressing the problem of information sprawl. Learn how the partnership between Box and MobileIron can help you execute a “mobile first” strategy that manages and secures both mobile apps and content.
Mobile is not simply another device for IT to support with a shrunken Website or a screen-scraped SAP application. Rather, mobile manifests a broader shift to new engagement systems. CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products.