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Published By: SAS     Published Date: Apr 29, 2013
Insights from a webinar presented in association with the Institute for International Research (IIR) and SAS.
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sas, marketing operations management, institute for international research, iir, chetan saiya, assetlink experience
    
SAS
Published By: Aternity     Published Date: Jul 20, 2012
Forrester Research projects that by 2016, 350 million employees will have smartphones, prompting businesses to drastically increase spending on mobile projects to meet the flexibility demands of increasingly tech-savvy employees. This exclusive resource describes how businesses can support mobile technologies from virtual desktops to application development with comprehensive end-user experience (EUE) management tools. Find out how this platform proactively detects performance and availability issues to help IT professionals troubleshoot and improve application performance for end-users.
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technology, mobile, management tools, end-user experience, eue, application performance, smartphones
    
Aternity
Published By: Adobe     Published Date: Mar 07, 2013
This Forrester Research report discusses: testing to refine a relevant customer experience, four ways to use analytics to increase personalisation and deciding when and what to customise.
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personalisation, customer engagement, customer retention, emerging marketing
    
Adobe
Published By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
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real-time marketing, exclusive research, marketing landscape, personalized messages
    
Monetate
Published By: Oracle     Published Date: Mar 08, 2016
Ever since e-commerce became a significant part of consumer spending, retailers have worried about its impact on store traffic. While fears that e-commerce would mean the death of stores have been proven false, retailers continue to search for ways to engage with customers via both digital and physical channels. One of the most valuable options available to retailers is a click and collect program, allowing shoppers who purchase an item online or via mobile device the option to retrieve their purchase at a brick-and-mortar store. Additional elements typically included in a click and collect experience include the option to return items that were purchased online to a physical store, or to pay for items in the store and have them shipped to a residence.
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Oracle
Published By: Genesys     Published Date: Feb 12, 2019
Forrester Research has found that companies that prioritise their customer experience transformation perform better. Companies included in their report, “Drive Marketing and CX Convergence with Modern Technology,” experienced: 68% increase in revenue 67% improvement in market differentiation 72% acceleration of digital business Delivering customer experiences that produce results like this requires a strategic approach across your company and the ability to turn disparate interactions into a consistent, personalised customer journey. Read this ebook for three strategies that get you started.
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Genesys
Published By: Tsavo Agency     Published Date: Oct 29, 2009
Businesses managers and website owners today need to have some basic Search Engine Optimization (SEO) knowledge whether they work with an internal SEO team or hire an SEO agency to get top Search Engines rankings. Based on years experience optimizing websites for search engines, we have put together a list of the most problematic and common on page SEO issues. Find out if your site is suffering from any of these on page SEO issues.
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tsavo, traffic, conversions, seo, search marketing, keywords, rich content, optimizing, cms, traffic
    
Tsavo Agency
Published By: Adobe     Published Date: Jan 31, 2013
In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets.
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web experiences, adobe, digital experiences, forrester, mobile websites, mobile behavior, customer experience
    
Adobe
Published By: Asure Software     Published Date: Nov 06, 2013
Based on third party research and our own experience, we know that organizations that have successfully implemented automated technology and reporting tools to support their HR activities have seen real workforce productivity benefits. This white paper will provide you with an in-depth analysis of the top 8 ways you can improve your workforce productivity using the latest advances in HR technology.
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workforce management, workforce management solutions, workforce software solutions, workforce software, workforce productivity
    
Asure Software
Published By: Gleanster Research     Published Date: May 15, 2013
Does your organization have one corporate identity and a network of local affiliates? This report from Gleanster Research outlines how Top Performing organizations power regional and local multi-channel marketing communications to deliver a cohesive customer experience across corporate and local marketing engagement.
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marketing, gleanster, distributed marketing, multi-channel marketing, marketing analytics
    
Gleanster Research
Published By: IBM     Published Date: Feb 01, 2017
Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what's working and what you need to improve. Watch this webcast where guest speaker Andrew Hogan from Forrester Research shares tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys.
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ibm, commerce, customer analytics, customer experience
    
IBM
Published By: IBM     Published Date: Oct 12, 2016
Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys. The webinar will provide attendees with: - Best practices to measure the quality of digital customer experiences - Guidance on the kinds of tools to use to capture the right CX metrics - Tips for integrating metrics, including the role of customer journeys - Techniques to drive action and improve digital experiences"
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ibm, commerce, customer analytics, customer experience, forrester research
    
IBM
Published By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
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adobe, digital, marketing, analytics, benchmarks, competitive, advantage, personalize, experience, customer, channel, mobile, social, search, brand, experience, resources, technology, goals, playbook
    
Adobe
Published By: Moxie     Published Date: Feb 06, 2019
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles. After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
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customer engagement, customer experience, customer service
    
Moxie
Published By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
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Reputation.com
Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
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customer experience, ecommerce, customer relationship, customer, e-commerce
    
Adobe
Published By: Polycom     Published Date: Jun 08, 2016
In the past, business meetings were treated like formal events. They were scheduled days or weeks in advance, often on a recurring basis (e.g. every second Tuesday), and had a defined start time and end time. Typically, these meetings had a named meeting host who managed the session and guided the team through a pre-published agenda.
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best practices, business optimization, business management, application management, enterprise application, business intelligence, productivity
    
Polycom
Published By: Polycom     Published Date: Oct 17, 2016
With its CX5100 and CX5500 products, Polycom (the sponsor of this study) has taken an innovative approach to resolving this situation. The CX5100 and CX5500 are 360 degree camera systems that sit in the middle of the conference room table, providing remote Skype for Business / Lync users with a better “connection” to the meeting room. And unlike traditional video conferencing systems, the “camera in the middle of the table” approach is flexible enough to support both standard / formal meetings and teaming sessions. Download this case study to learn more!
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Polycom
Published By: PGi     Published Date: Oct 01, 2018
You wouldn’t hold a critical investor call, customer event or shareholder’s meeting in your office bullpen. So why would you host an important virtual event on a platform intended to support small-group collaboration and teamwork? Frost & Sullivan research shows that two-thirds of companies use web conferencing on a regular basis for project collaboration. We also know that more and more of them are turning to the same solutions to host webinars for critical internal and external events. While web conferencing solutions can be used to support large-group or strategically important meetings, webinar technology is designed specifically for that purpose and will almost always deliver a better experience and a higher return on investment. Webinar tools deliver a wealth of features to help companies gain better insights into attendee sentiment for better investor relations, employee and customer experience, and lead generation and qualification: • Integrated video draws higher levels of int
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PGi
Published By: Microsoft Dynamics     Published Date: Nov 06, 2008
Microsoft® recently researched the experience of nearly 200 companies with more than 250 PCs that have deployed one or more of the applications in the Microsoft Dynamics line of business management solutions. Among these companies, whose attitudes to technology tended to be more forward looking than usual, a common issue was growth via mergers and acquisitions (M&A). The pain points most often cited were non-integrated, overlapping systems, an inability to scale to support growth, the need for more functionality, and a lack of operational insight. This white paper explores the experience of these companies in more detail to help you understand how you can use Microsoft Dynamics to support your company’s growth via M&A and drive business success.
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microsoft dynamics, crm, compliance, global functionality
    
Microsoft Dynamics
Published By: NetSuite     Published Date: Feb 17, 2016
Our research identified that whilst customer experience management is seen as the top strategic priority, many retailers are yet to develop and implement strategies to improve it. Download this whitepaper to learn more about the customer experience challenge for Australian retailers.
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customer experience, customer experience challenge, australian retailers, netsuite, consumer demand, costs, small business, finance
    
NetSuite
Published By: Akamai     Published Date: Apr 10, 2015
Enterprise network architectures are evolving as a result of the growth of public cloud, proliferation of mobile devices, and organizational requirement to collaborate with global users. In this on-demand webinar, Gartner Research VP and Distinguished Analyst Mark Fabbi and Akamai Technologies' Enterprise Web Experience Product Manager, Greg Lord, will provide insight into this new trend.
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akamai, web performance, cloud services, network management, cloud networking, digital enterprise
    
Akamai
Published By: MeQuilibrium     Published Date: Jul 25, 2018
In today’s competitive work environment, attracting and retaining top talent is paramount and expensive. Companies recruit high performing employees with deep experience, invest in training, and reward outcomes. Yet while talent and experience are critical, new evidence suggests those attributes may not be enough. It’s not simply how well a person can perform in a typical situation, but how quickly they can return to high performance after an inevitable setback. Resilience is the ability to become strong, healthy or successful again after something bad happens. It includes (learnable) cognitive and emotional skills that reduce the degree and duration of episodes of discouragement, reluctance or defeat that often follow negative events. A resilient worker will quickly put the event in perspective and search for alternative solutions while their less-resilient colleagues experience a letdown or assign blame. This paper describes how resilience, measured by the meQ Score, corresponds to w
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MeQuilibrium
Published By: WNS     Published Date: Jun 21, 2017
Making key decisions that improve business performance requires more than simple insights. It takes deep data discovery and a keen problem solving approach to think beyond the obvious. As a business leader, you ought to have access to information most relevant to you that helps you anticipate potential business headwinds and craft strategies which can turn challenges into opportunities finally leading to favorable business outcomes. WNS DecisionPoint , a one-of-its kind thought leadership platform tracks industry segments served by WNS and presents thought-provoking original perspectives based on rigorous data analysis and custom research studies. Coupling empirical data analysis with practical ideas around the application of analytics, disruptive technologies, next-gen customer experience, process transformation and business model innovation; we aim to arm you with decision support frameworks based on points of fact.
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cost of goods solid, warehousing and logistics, advertising and promotion, rent, electricity and utilities, floor staff, depreciation, system costs
    
WNS
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