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Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution, channels, distribution channels, b-to-b distribution channels, branding and distribution, distributors, dealers, brand, b-to-b marketer, b-to-b buying
    
Godfrey
Published By: Brightpearl     Published Date: Nov 19, 2012
If you're a small business selling inventory then you are sure to have come across some of the pitfalls it entails, but getting it right could be more important than you think. Read on to learn the 10 reasons why accurate inventory is important.
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brightpearl, accurate inventory, sales stock, low inventory, economic order quantity, eoq, retail
    
Brightpearl
Published By: ITManagement     Published Date: Jul 24, 2008
The days of deploying new equipment for the sake of having the latest and greatest ended when the Internet bubble burst. So when you know it's time for a network upgrade, you need to have more than the technical facts — you need to arm yourself with a rock-solid business case. Start with these 10 ways to sell the members of your upper-management team on the network upgrade.
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it management, upgrade, servers, management, network, network upgrade, selling management, itmanagement
    
ITManagement
Published By: ChannelAdvisor     Published Date: Jul 20, 2018
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand. But for brands and retailers that want to succeed on Amazon, simply listing your products on the site is not nearly enough. In addition to being proactive and up-to-date with Amazon’s ever-evolving trends and requirements, you must also to take steps to ensure your products and brand stay one step ahead of competitors. In this eBook, we’ll share some of the most important strategies that online retailers and manufacturing brands should employ to succeed on Amazon including how to optimize your search terms and listings, maximize your advertising options, keep your products competitive and more. "
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ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Jan 17, 2019
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand. But for brands and retailers that want to succeed on Amazon, simply listing your products on the site is not nearly enough. In addition to being proactive and up-to-date with Amazon’s ever-evolving trends and requirements, you must also take steps to ensure your products and brand stay one step ahead of competitors. In this eBook, we’ll share some of the most important strategies that online retailers and manufacturing brands should employ to succeed on Amazon including how to optimize your search terms and listings, maximize your advertising options, keep your products competitive and more.
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ChannelAdvisor
Published By: ChannelAdvisor     Published Date: May 06, 2014
ChannelAdvisor asked a roundtable of their seasoned experts what advice they’d give online sellers right out of the gate. They came back with the 16 Things You Wish You’d Known When You Started Selling Online eBook.
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reachmail, amazon errors, retailer mistakes, optimize search terms, order defect rate, negative feedback, business impact, avoiding errors, fixing errors
    
ChannelAdvisor
Published By: EchoSign     Published Date: Apr 19, 2011
This Buyer's Guide covers the basics and benefits of eSignatures as well as what to look for in an eSignature solutions vendor.
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echosign, esignature solutions, sales buyer's guide, smart selling tools, web-based scheduling, electronic signature, esignature solutions vendor
    
EchoSign
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that they’ll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers — then get ready to put what you’ve learned into practice!
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marketing automation, marketing team, sales team, b2b, lead nurture, lead qualification, social data, selling process, sales messages, crm & customer care, sales
    
Salesforce Pardot
Published By: GoToWebinar     Published Date: Oct 08, 2013
We've all grown used to ordinary customer experiences, so when something extraordinary happens, we pay attention. No matter whether your business is a one-person show just getting started or a multi-national corporation, whether you are a front-line worker or a top-level executive, you can create awesome. This brief by Scott Stratten, best-selling author and president of UnMarketing, shares stories that’ll inspire you to find your own unique brand of business awesome.
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marketing, scott stratten, good to awesome, citrix, go to meeting, the book of business awesome, social media
    
GoToWebinar
Published By: join.me     Published Date: Jul 10, 2015
This e-book examines the five practices that you can implement today to ensure meeting or exceeding your sales goals in 2015.
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optimize sales revenue, how to exceed your sales goals, virtual sales, virtual selling, sales processes, social selling, sales revenues, social media, sales
    
join.me
Published By: GoToMeeting     Published Date: Jul 08, 2011
"At the end of five minutes, you want your prospect to say, 'Oh. That's interesting. I'd like to learn more."
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citrix, 5 minute sales meeting, prospect, strategic pre-meeting prep, five-minute meeting, snap selling, prospect challenges
    
GoToMeeting
Published By: Salesforce.com     Published Date: Sep 16, 2013
The typical strategy for meeting sales targets is to set aggressive individual rep quotas, rely on your top reps to achieve them, and then hope to get enough from the rest of your team to get over the top. Find out how to make a major shift in your sales approach for the better in order to both increase individual sales rep effectiveness and improve collaborative team selling. Download now.
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crm, technology, chart, customer relationship management, solution, strengthen relationships, synchronize business processes, organization, success
    
Salesforce.com
Published By: TradeGecko     Published Date: Aug 15, 2018
2018 is going to a big year for wholesale distribution. Thanks to constant advancements in B2B technologies and capabilities, wholesale is fast catching up with retail, through omnichannel selling, digitalization and global online marketplaces, amongst others. So, what do these predictions mean for the APAC wholesale market? As buyers come to expect instant, sophisticated and customised service as standard, wholesale businesses will need to embrace technologies that allow them to provide a customer experience on par with B2C. Download this eBook to understand the most important trends in wholesale distribution in APAC.
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TradeGecko
Published By: Thismoment     Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
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user-generated content, e-commerce stratagies, ugc, brand affinity, e-commerce, sales
    
Thismoment
Published By: Kaminario     Published Date: Aug 16, 2016
With plenty of All flash solutions to choose from it can be really tough to get to the bottom of exactly what vendors are selling. And that might result in you missing out on key capabilities that will transform data center performance. Simply download our new eBook ‘Six uncomfortable questions to ask your All flash vendor’. It’s the easiest way to get back in control of your purchasing decisions.
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kaminario, kaminario storage, enterprise storage, all-flash, all-flash array, all-flash arrays, flash storage, all flash, all flash array, all flash arrays
    
Kaminario
Published By: ChannelAdvisor     Published Date: Jan 22, 2019
In this eBook, we’ll walk you through proven practices for supercharging your success across mission-critical marketing, selling and fulfilling activities.
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ecommerce, retail, marketplace, amazon, advertising
    
ChannelAdvisor
Published By: Gleanster     Published Date: Aug 01, 2012
This Deep Dive analyst report uncovers seven best practices for creating a social media engaged sales engine. These practices don't extol social media as a fluff tool, useful in creating warm fuzzies among customers and prospects. Instead, they outline the use of social media for selling and closing business, and they can be tested against revenue, average deal size, lead conversion and bid-to-win ratio metrics.
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social media, gleanster, sales, marketing, sales engine, digital, digital media, interactive media
    
Gleanster
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 304 million active user accounts and 43% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand. In this eBook, we reveal seven Amazon secrets that we’ve seen online retailers use to help them succeed on Amazon, including: - Optimizing search terms - Taking advantage of Amazon Prime - Using a repricing tool And four more!"
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ecommerce, retail, amazon, advertising, selling online, online shopping, online advertising, marketing, marketplace
    
ChannelAdvisor
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
An online transformation is changing how the world’s most successful B2B companies engage buyers, acquire customers and drive ongoing revenue. To survive this transformation, today’s B2B e-commerce sites must do more than simply exist as a portal for selling products; they must be compelling, relevant and simplify the buying process. This eBook examines the factors and impact of this migration, and describes seven best practices for adapting and succeeding in this new era.
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Oracle Commerce Cloud
Published By: Microsoft Office 365     Published Date: Jun 03, 2016
Feeling overwhelmed by starting a new business? Or stuck about what to do next to grow your existing business? We know being a business owner is no easy feat, and it can be extremely helpful to get advice from other successful entrepreneurs who have been in your shoes. So, we partnered with CNBC’s Carol Roth and reached out to hundreds of influential small business owners and organizations that serve small businesses to offer advice and insights on what they found to help prosper their business. In this eBook, you’ll find 80 tips and strategies regarding: • Managing your business • Accelerating growth • Connecting with people • Leveraging technology • Marketing and selling your products or services Download the free eBook to find out how to take your business to the next level from these experts who know a thing or two about success.
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Microsoft Office 365
Published By: Seismic     Published Date: May 14, 2019
Sales productivity is the #1 challenge for almost 2/3 of B2B organizations.* Although organizations are placing a bigger focus on growing their sales teams and increasing win rates, most aren't able to scale their processes, best practices, and sales tools effectively. Even a small productivity boost means more time spent selling, more prospects and as a result, more revenue. In this guide you'll discover why your organization should prioritize improving sales productivity and 9 steps you can take now to improve sales productivity and grow your sales pipeline. *The Bridge Group
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Seismic
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
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social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Apr 15, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
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social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite
Published By: Outreach.io     Published Date: Apr 09, 2018
Selling isn’t about blasting prospects with generic cold emails. That mile wide and inch deep approach might have worked in 1998, but it’s not going to cut it anymore. You need to connect with your prospects on a level that shows you understand their business and their needs. Sales intelligence is the ultimate must-have in your modern, account based sales toolkit because it allows you to learn more about your prospect and, in turn, sell more successfully.Just like you wouldn’t go on a blind date without a little online stalkingresearch, you shouldn’t call a prospect without understanding who they are, where they work, and what matters to them.At the end of the day, when you understand who you’re selling to, you can solve their problems better. This creates happier customers and prospects who trust you, which leads to more closed deals and more fist bumps all around.
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Outreach.io
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