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Published By: Silverpop     Published Date: Sep 19, 2011
The most successful marketers will be those who stand out by infusing their content with a more human feel. Here are five tips and tactics guaranteed to strengthen your messages and delight your subscribers.
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silverpop, humanizing content, personal attention, social media
    
Silverpop
Published By: IBM     Published Date: May 23, 2018
IBM Planning Analytics is the fast, flexible, planning solution that helps you align financial plans with corporate objectives linked to operational tactics and market events. In this quick, 10- minute guided demo, you’ll get hands-on experience with IBM Planning Analytics by building a book for revenue planning. You’ll play the role of a financial planner and learn how to: • Create a book for revenue planning in Planning Analytics Workspace • Adjust the plan by increasing sales through an online channel by 20% • Review the impact of your changes on net profit
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ibm planning analytics, revenue planning, income statement
    
IBM
Published By: TRUSTe     Published Date: Dec 08, 2010
Businesses are constantly looking for ways to increase website traffic through marketing and drive more sales through their webstore.
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truste, drive website traffic, sales and marketing, tactical strategy
    
TRUSTe
Published By: SAS     Published Date: Mar 14, 2014
Judgment is a process and not a single event. Good judgment and sound decision making are at the heart of data governance.
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sas, data governance, data management, data measurement, governance policy, payback, tactical, structured
    
SAS
Published By: eMC     Published Date: Oct 11, 2010
Learn 10 practical tips on how to make your email messages stand out among the clutter and maximize your results with this FREE white paper!
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napco, emc, email marketing, emarketing, roi, list management, newsletter design
    
eMC
Published By: Sitecore EMEA     Published Date: Jan 23, 2018
Anything you do is an opportunity to learn and get better in creating the right experiences for your visitors, which is why you should always be testing. Testing is well proven and will help you increase revenues. There are many elements you should be testing, and as you get more confident with testing, there are different levels of how you should be testing—from simple A/B to multivariant testing.
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tactics, optimizing, commerce, sitecore
    
Sitecore EMEA
Published By: Silverpop     Published Date: Jun 15, 2012
Driving traffic to the company website is a primary goal for many marketers, but what do you do when visitors leave without converting? Learn how retargeting can help keep your brand top of mind, entice contacts to return and take action, and increase revenue.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, retargeting, online
    
Silverpop
Published By: Silverpop     Published Date: Jun 15, 2012
If your contact base doesn't continue to grow, how can you expect your business to grow? Learn how you can help expand your company's marketing database with ideas for collecting data on-site, tapping social media, driving opt-ins via transactional emails and more.
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marketing database, silverpop, marketing, marketing campaigns, reach, customers, sales
    
Silverpop
Published By: Sitecore     Published Date: Mar 24, 2017
Getting started with personalization can seem overwhelming. We show you how with 10 easy tactics, from distinguishing between first-time web visitors and existing customers, to using real-time data to understand which calls to action will lead to conversions.
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personalization, context marketing, digital experience, customer experience
    
Sitecore
Published By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
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net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare
    
Net Atlantic
Published By: Cisco     Published Date: Nov 30, 2016
Nearly two-thirds of B2B marketers say online events are by far one of the most effective content marketing tactics.1 But carrying out a successful event requires some simple, yet important steps to ensure both marketers and attendees gain all of the benefits of online events, including real-time experience, engagement, and convenience. If you’re ready to produce your first online event, this 12-step checklist takes you through the entire process — from planning to post-event follow-up — to provide you with the information you need to get started. 1
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Cisco
Published By: PulseConnect     Published Date: Sep 04, 2012
It's easy to assume that automated emails don't require a lot of work on your part because, well, they're automated. In reality, automated emails require some careful thought and planning to successfully trigger messages that best connect with your recipients...and don't end up in their spam folder.
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email marketing, email automation, conversion rates, email targeting
    
PulseConnect
Published By: New Voice Media     Published Date: May 22, 2017
Business is going through rapid, unprecedented change. We are accustomed to having access to information and resources wherever we are. Our anticipations and expectations of business have changed, and we expect the same when we deal with any organization, whether as a customer, employee, stakeholder or partner.
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New Voice Media
Published By: Interactive Intelligence     Published Date: Jan 12, 2012
Join us for this web event where featured Forrester Research principal analyst, Art Schoeller and Interactive Intelligence senior vice president, Joe Staples will discuss these topics and help you be ready to take the best advantage of the upcoming year and the contribution your contact center can make to the success of your business.
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interactive, marketing, trends, marketing analytics, interactive marketing
    
Interactive Intelligence
Published By: NetProspex     Published Date: May 12, 2014
NetProspex manages B2B marketing data on a massive scale. When we analyzed the more than 61M the records we processed last year, here’s what we found.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
    
NetProspex
Published By: Arthur J. Gallagher & Co.     Published Date: Oct 26, 2015
Employers of choice are committed to providing their employees with a rich benefits and compensation program while trying to decrease or maintain operating costs. Our 2015 survey - with over 3,000 participating organizations - covers everything from high-level questions about organizational priorities and benefit strategies, to current and future tactics related to medical and pharmacy benefits, wellness, work-life balance, retirement and employee communications. Download Gallagher's Benefits Strategy & Benchmarking Survey Executive Summary for a glimpse of what organizations are doing nationwide as they pursue their goals to compete, succeed and prosper in a competitive and constantly evolving market.
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arthur j. gallagher, benefits survey, organizational priorities, medical benefits, pharmacy benefits, wellness, work-life balance, retirement
    
Arthur J. Gallagher & Co.
Published By: Cisco     Published Date: Feb 12, 2016
Contact center infrastructure vendors continue to expand their solution offerings to include broader feature sets, including omnichannel routing, and alternative delivery models. Companies should evaluate vendors' technology and ability to deliver in relevant regions.
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gardner magic quadrant, cisco, contact center, omnichannel routing, best practices, cloud computing
    
Cisco
Published By: Cisco     Published Date: Aug 27, 2015
Gartner's evaluation of 16 contact center infrastructure (CCI) vendors in its 2015 CCI Magic Quadrant report.
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contact center infrastructure, unified communication, infrastructure management, crm, customer relationship management, cci solutions, enterprise software management
    
Cisco
Published By: Cisco     Published Date: Nov 17, 2015
Contact center infrastructure vendors continue to expand their solution offerings to include broader feature sets, including omnichannel routing, and alternative delivery models. Companies should evaluate vendors' technology and ability to deliver in relevant regions.
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gartner, cisco, magic quadrant, contact center infrastructure
    
Cisco
Published By: Cisco     Published Date: Dec 04, 2015
Gartner defines contact center infrastructure (CCI) as the products (equipment, software and services) needed to operate call centers for telephony support and contact centers for multichannel support. This type of infrastructure is used by customer and employee service and support centers, inbound and outbound telemarketing services, help desk services, government-operated support centers, and other types of structured communications operations.
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cisco, gartner, magic quadrant, contact center, infrastructure, telephony support
    
Cisco
Published By: Cisco     Published Date: Feb 12, 2016
Contact center infrastructure vendors continue to expand their solution offerings to include broader feature sets, including omnichannel routing, and alternative delivery models. Companies should evaluate vendors' technology and ability to deliver in relevant regions.
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contact center, cisco, omnichannel routing, cloud computing, cloud infrastructure
    
Cisco
Published By: Cisco     Published Date: Jun 21, 2016
Adversaries and defenders are both developing technologies and tactics that are growing in sophistication. For their part, bad actors are building strong back-end infrastructures with which to launch and support their campaigns. Online criminals are refining their techniques for extracting money from victims and for evading detection even as they continue to steal data and intellectual property.
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Cisco
Published By: CrowdStrike     Published Date: Feb 01, 2017
This year’s Cyber Intrusion Services Casebook focuses on in-depth digital forensics, incident response (IR) and remediation services performed on behalf of actual CrowdStrike clients. Real-life examples drawn from notable CrowdStrike Services IR engagements in 2016 — including the now-infamous hack of the Democratic National Committee (DNC) —are covered with an emphasis on best practices organizations can follow to identify and eject attackers before a devastating breach occurs. Download this report to learn: • How CrowdStrike’s Falcon OverWatch and professional services teams discovered and attributed the DNC intrusion to nation-state threat actors FANCY BEAR and COZY BEAR • The gaps in security processes and planning that your organization can address now to stop the next breach • The specific tactics, techniques and procedures (TTPs) a range of nation-state and eCrime adversaries used to penetrate their victims’ defenses, and how they attempted to cover their tracks
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CrowdStrike
Published By: Genesys     Published Date: Jul 19, 2017
Get Gartner’s Complete Analysis of Each Contact Center Vendor
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genesys, contact center infrastructure, cci, contact center engagement, cec
    
Genesys
Published By: Service Now     Published Date: Feb 09, 2018
We’re at a tipping point for customer service operations. Customers contact enterprises at a greater rate over a greater number of channels — shifting between them seamlessly and even using channels simultaneously. Enterprises react by adding headcount — an unsustainable strategy. You must transform operations by developing strength in automation, AI, and knowledge. This report reveals the top 10 customer service trends in 2018 for application development and delivery (AD&D) pros supporting customer service.
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Service Now
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