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Published By: CA Technologies EMEA     Published Date: May 24, 2018
Assurer la croissance de votre entreprise est une priorité permanente. Par ailleurs, à mesure que l’économie des applications poursuit son expansion, il est très probable que vous optiez de plus en plus pour des initiatives d’entreprise numérique afin d’alimenter cette croissance. Dans ce contexte, vos principaux objectifs doivent être les suivants : • Offrir une expérience numérique de qualité aux consommateurs via les outils mobiles • Développer les marchés et les sources de revenus par le biais de canaux multiples• Connecter les employés et les partenaires aux données de l’entreprise, partout et à tout moment • Lancer de nouveaux services innovants dans l’Internet des objets (IoT)
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CA Technologies EMEA
Published By: SundaySky     Published Date: Mar 06, 2018
The world is mobile. People communicate with each other on their mobile phones, they stay on schedule with the help of their smartwatches, and, perhaps most importantly, they interact with brands via mobile apps. Therefore, it’s important for brands to focus on their mobile experiences. To investigate the preferences and behaviors of consumers when using mobile applications within the U.S., SundaySky conducted an online survey with 226 total respondents.
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SundaySky
Published By: Marketo     Published Date: Oct 17, 2016
We live in a mobile-first reality, one that has put the world’s information at our fingertips via smartphone, tablet, or wearable device. It has forever altered the ways in which we shop and consume, and how marketers engage with buyers. As a mobile marketer, you need to deliver the cohesive experience that your audience expects. Download to find out how.
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mobile marketing, mobile apps, online shopping, email marketing, emerging marketing, social media
    
Marketo
Published By: HP - Enterprise     Published Date: Feb 06, 2013
We are children of the information generation. No longer tied to large mainframe computers, we now access information via applications, mobile devices, and laptops to make decisions based on real-time data.
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big security, big data, secure data
    
HP - Enterprise
Published By: HP AppPulse Mobile     Published Date: Jun 05, 2015
Businesses need a mobile strategy to transform into a digital business. A well-executed strategy will ensure that customers are continually engaged with your firm and employee productivity is optimized via mobile apps. Use this report to understand which core capabilities and features you should look for in a good mAPM solution.
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mobile, applications, customer satisfaction, performance management, mapm, engagement
    
HP AppPulse Mobile
Published By: Zebra Technologies     Published Date: May 02, 2018
The exponential growth of omnichannel shopping and ever-burgeoning demand for faster merchandise deliveries is redefining the supply chain’s distribution of consumer products goods. A seminal shift in how shoppers increasingly buy via multiple touch points — online from desktop computers, mobile devices and in-store — has created the need for the “smarter” warehouse to serve today’s connected consumer. As retailers look to merge their brick-and-mortar and online operations to cut costs and boost efficiency, warehouse management systems must keep pace. For this report, Zebra Technologies analyzed the state of the warehousing marketplace among firms in the US and Canada with at least $15 million in annual revenues. The online survey asked IT and operations personnel in the manufacturing, retail, transportation and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry.
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warehouse, merchandise, delivery, demand, devices, computers
    
Zebra Technologies
Published By: Zebra Technologies     Published Date: Aug 09, 2018
The exponential growth of omnichannel shopping and ever-burgeoning demand for faster merchandise deliveries is redefining the supply chain’s distribution of consumer products goods. A seminal shift in how shoppers increasingly buy via multiple touch points — online from desktop computers, mobile devices and in-store — has created the need for the “smarter” warehouse to serve today’s connected consumer. As retailers look to merge their brick-and-mortar and online operations to cut costs and boost efficiency, warehouse management systems must keep pace. For this report, Zebra Technologies analyzed the state of the warehousing marketplace among firms in the US and Canada with at least $15 million in annual revenues. The online survey asked IT and operations personnel in the manufacturing, retail, transportation and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry.
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fulfillment, vision, study, technology, manufacturer
    
Zebra Technologies
Published By: BlueHornet     Published Date: Apr 12, 2010
Email marketing service provider BlueHornet recently partnered with mobile marketing solutions provider SmartReply to develop an automated sign up process via mobile text messaging for email marketing communications. In this free case study, learn how Chuck E. Cheese's, a nationally recognized leader in full-service family entertainment and dining, used text messaging as a sign up method for their Chuck E-Club email program to grow their email list and increase engagement levels.
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bluehornet, email marketing, mobile text messaging
    
BlueHornet
Published By: Salesforce     Published Date: Dec 29, 2015
App Cloud gives Crossmark the speed and precision necessary to support Crossmark’s team of field agents who routinely collect data in stores via mobile devices.
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salesforce, crossmark, success, app cloud, customers
    
Salesforce
Published By: Salesforce     Published Date: Jan 14, 2016
App Cloud gives Crossmark the speed and precision necessary to support Crossmark’s team of field agents who routinely collect data in stores via mobile devices.
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salesforce, crossmark, success, app cloud, customers, crm & customer care
    
Salesforce
Published By: Clickatell     Published Date: May 20, 2008
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.  Read this case study to learn more.
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customer centric messaging, clickatell, standard bank
    
Clickatell
Published By: SAS     Published Date: Nov 04, 2015
If you are working with massive amounts of data, one challenge is how to display results of data exploration and analysis in a way that is not overwhelming. You may need a new way to look at the data – one that collapses and condenses the results in an intuitive fashion but still displays graphs and charts that decision makers are accustomed to seeing. And, in today’s on-the-go society, you may also need to make the results available quickly via mobile devices, and provide users with the ability to easily explore data on their own in real time. SAS® Visual Analytics is a data visualization and business intelligence solution that uses intelligent autocharting to help business analysts and nontechnical users visualize data. It creates the best possible visual based on the data that is selected. The visualizations make it easy to see patterns and trends and identify opportunities for further analysis.
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data visualization, sas, big data, visual analytics, data exploration, analysis
    
SAS
Published By: SAS     Published Date: Apr 25, 2017
If you are working with massive amounts of data, one challenge is how to display results of data exploration and analysis in a way that is not overwhelming. You may need a new way to look at the data – one that collapses and condenses the results in an intuitive fashion but still displays graphs and charts that decision makers are accustomed to seeing. And, in today’s on-the-go society, you may also need to make the results available quickly via mobile devices, and provide users with the ability to easily explore data on their own in real time. SAS® Visual Analytics is a data visualization and business intelligence solution that uses intelligent autocharting to help business analysts and nontechnical users visualize data. It creates the best possible visual based on the data that is selected. The visualizations make it easy to see patterns and trends and identify opportunities for further analysis. The heart and soul of SAS Visual Analytics is the SAS® LASR™ Analytic Server, which ca
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SAS
Published By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
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marketing, mobile, strategic, responsive design, measurement, optimization
    
Marketo
Published By: Mobify     Published Date: Apr 14, 2015
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch? In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers. Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
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mobile shopping, mobify, customer experience, customer retention, mobile-only experience, emerging marketing, internet marketing
    
Mobify
Published By: Drillinginfo     Published Date: Nov 26, 2015
OFS companies in the Bakken Play need fast, accurate rig intelligence from one comprehensive source to stay competitive. With Drillinginfo (DI) you’ll gain a competitive edge in the Bakken Play by using the best data and the broadest intelligence available. In this PDF you’ll learn how DI provides everything you need, from permitting and leasing information to rig locations, pricing trends, and more. While tracking prospects can be a lucrative opportunity, rigs move on a daily basis, so you need timely, accurate information. In this PDF you’ll see how Drillinginfo can drive your success by gathering the very latest rig intelligence from a comprehensive, easy-to-use SAS solution. Learn how to prepare for the next well event with DI Rigs Mobile App. With this invaluable tool you can enjoy the luxury of having your own office on the road. Easy access to rig and well event coordinates and driving directions via GPS units located on over 1,800 rigs make the DI Rigs Mobile App a must.
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ofs companies, leads, data, analytical tools, oilfield, leasing information, mobile app, rig intelligence
    
Drillinginfo
Published By: LogMeIn     Published Date: Oct 06, 2016
This report examines customer engagement with organisations via mobile devices.
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mobile, mobility, mobile engagement, customer engagement, customer experience
    
LogMeIn
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Informatica     Published Date: Jul 07, 2011
Explore how retailers can generate a single view of customers who engage across multiple channels-online, in stores, and via call centers, on social media, and mobile devices.
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informatica, competitive edge, customer information management mdm, master data management, multichannel retail environment, social media, single view, customer activity, loyalty
    
Informatica
Published By: Polycom     Published Date: Jul 30, 2014
In this MarketScope report, Gartner evaluated seven group video conferencing vendors on business model, customer experience, market responsiveness and track record, marketing execution, product strategy, and overall viability. They conclude that the introduction of personal and mobile endpoints is dramatically reshaping the landscape for group video collaboration, and that IT leaders should align their video portfolios for maximum utilization and strategic fit with their related investments in collaboration and unified communications.
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marketscope, group video, system, business model, customer experience, marketing execution, market responsiveness, viability, communication, leaders, video, video portfolios
    
Polycom
Published By: U.S. Cellular     Published Date: Jun 04, 2018
Mobile Device Management (MDM) is a must for any business with employees who have access to company data via mobile devices. This free whitepaper will inform you on the basics of MDM technology and how it can give you more control over Smartphones, Tablets and laptops used by your employees—like being able to remotely lock and wipe lost or stolen devices
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U.S. Cellular
Published By: SnowFlake     Published Date: Jul 08, 2016
Jana provides free, unrestricted internet access to more than 30 million smartphone users in emerging markets. With their mCent Android app, Jana shifts the cost of mobile data to brands via sponsored content. When users engage with content in mCent, they earn free mobile data that can be used anywhere on the internet. Jana product managers use data to constantly analyze how well each of the features in mCent performs, to determine which features should be turned on for everyone, and which features should be turned off.
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snowflake, data, technology], mcent, best practices, mobile computing, smartphone
    
SnowFlake
Published By: Adobe     Published Date: Jan 22, 2017
Alors que vous pensiez avoir  ni dexplorer tous les domaines du digital, le paysage a de nouveau changé. Sachant que les ventes sur Internet et via les canaux mobiles représenteront presque 40% du total des ventes à compter de 2018, il est impératif que les canaux digitaux génèrent du chi re da aires.
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Adobe
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Given the fact that there are more mobile devices on the planet than there are human beings, engaging with customers via mobile should be a priority. Another interesting fact is that 90% of a consumer’s time while on a mobile device is spent in a brand’s app. Then consider this from Forrester: “Today’s customers demand a seamless, integrated brand experience delivered to them with ultimate simplicity and relevancy in real time.” Are you ready to deliver on these demands? To learn how to create relevant, high-quality customer experiences on any mobile device, download this guide.
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Oracle Marketing Cloud
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