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Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud
Published By: Workday Netherlands     Published Date: Mar 28, 2019
Uit nieuw onderzoek van IDC en Workday blijkt dat er in veel organisaties een digitale disconnectie bestaat. De kloof tussen de agenda van de CDO en het vermogen van de belangrijkste bedrijfssystemen om het bredere digitale transformatieprogramma te ondersteunen, wordt steeds groter. Dit heeft verschillende oorzaken: 80% zegt dat ze nieuwe digitale oplossingen niet, of slechts met moeite, kunnen integreren met bestaande processen voor finance en HR 80% geeft aan dat ze niet, of slechts met moeite, kunnen beschikken over realtime forecasts en dashboards 80% vindt het moeilijk of onmogelijk om finance- en HR-processen aan te passen aan nieuwe wet- en regelgeving Download ons whitepaper en lees alles over succesvolle, schaalbare digitale transformatie – en hoe u een digitale impasse voorkomt.
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finance, workday, workforce technology, digital strategy
    
Workday Netherlands
Published By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
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acudeo, adwords, beet tv, bright cove, buy video ad, dealer marketing, google ad, hotel marketing
    
VIDEOHUB
Published By: Uberflip     Published Date: Jan 03, 2019
No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.
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Uberflip
Published By: MoreVisibility     Published Date: May 07, 2012
Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? This White Paper will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns.
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns
    
MoreVisibility
Published By: Identity Engines     Published Date: Mar 24, 2008
For over a decade now, RADIUS servers have been a mainstay of dial-up and VPN access control. The rather inconspicuous RADIUS server, perhaps better known as that beige, general-purpose PC collecting dust in the corner of your data center, has proved sufficient for performing basic duties like validating passwords and granting network access.
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radius, servers, idengines, id engines, identity engines
    
Identity Engines
Published By: LockLizard     Published Date: Jun 10, 2009
Is the PDF security software you are looking to purchase really secure? If the PDF security software you are evaluating can be simply broken then you might as well save your money. What PDF security vendors are not telling you about their products and solutions, and what questions you should be asking.
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pdf, pdf security, locklizard, software, cost savings, recovery, passwords, restrictions
    
LockLizard
Published By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
    
Business.com
Published By: Kronos     Published Date: Sep 20, 2018
Every retailer and retail technology vendor wants to be innovative. But the word innovation is used so often in the modern retail landscape that it has almost lost all meaning. When you actually stop to think about what innovation truly means to retail, however, it is obvious that it is not meaningless; in fact it is the lifeblood of the industry.
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Kronos
Published By: Bizible     Published Date: Jul 25, 2017
The 2017 AdWords Industry Benchmark Report helps B2B marketers understand what to expect in terms of CPL, cost per opportunity, revenue, and ROI. Download the report now to see how your paid search performance compares with industry peers.
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adwords roi, paid search roi, adwords benchmarks, adwords data, b2b adwords, paid search, google adwords
    
Bizible
Published By: Bridgeline Digital     Published Date: Oct 28, 2013
This eBook is for designers that are tired of creating the same bland emails, the content marketers who find themselves at a loss while coming up with the right words in their subject line, and, most of all, for the frustrated marketing teams that are sick of wondering why their campaigns fail to produce desired results.
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email marketing, email marketing campaign, email marketing strategies, content marketing, maximizing customer engagement, email design, autoresponders, automated emails
    
Bridgeline Digital
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 28, 2018
Die Cloud ist in fast jedem Bereich des Enterprise Computing zur Normalität geworden. Sie ist ein wesentlicher Bestandteil der Geschäftswelt und sollte als neuer Standard betrachtet werden. Datensicherung – insbesondere Backup, Archivierung und Disaster Recovery – steht zurzeit ganz oben auf der Liste der Cloud-Aktivitäten. Doch haben Sie auch Ihren Public Cloud Vertrag vor der Unterzeichnung sorgfältig durchgelesen und ausgehandelt, sodass er Ihren Geschäftsanforderungen entspricht? Oder haben die zahllosen Seiten mit rechtlichen Bestimmungen Sie dazu verleitet, zu schnell zu unterschreiben Ihre Rechtsabteilung muss selbstverständlich das gesamte Dokument umfassend prüfen. Im Folgenden finden Sie zudem drei wichtige Punkte, die Sie bei der Zusammenarbeit mit Ihrem Cloud-Anbieter berücksichtigen sollten.
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unterzeichnung, public, cloud, vertrages, beachten, sollten
    
AstuteIT_ABM_EMEA
Published By: Astute IT DACH     Published Date: Feb 28, 2018
Die Cloud ist in fast jedem Bereich des Enterprise Computing zur Normalität geworden. Sie ist ein wesentlicher Bestandteil der Geschäftswelt und sollte als neuer Standard betrachtet werden. Datensicherung – insbesondere Backup, Archivierung und Disaster Recovery – steht zurzeit ganz oben auf der Liste der Cloud-Aktivitäten. Doch haben Sie auch Ihren Public Cloud Vertrag vor der Unterzeichnung sorgfältig durchgelesen und ausgehandelt, sodass er Ihren Geschäftsanforderungen entspricht? Oder haben die zahllosen Seiten mit rechtlichen Bestimmungen Sie dazu verleitet, zu schnell zu unterschreiben Ihre Rechtsabteilung muss selbstverständlich das gesamte Dokument umfassend prüfen. Im Folgenden finden Sie zudem drei wichtige Punkte, die Sie bei der Zusammenarbeit mit Ihrem Cloud-Anbieter berücksichtigen sollten.
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unterzeichnung, public, cloud, vertrages, beachten, sollten
    
Astute IT DACH
Published By: ttec     Published Date: Jul 24, 2019
Omnichannel is one of those words everyone uses, but few use correctly. It’s not another word for multichannel. It’s a different state of existence. In our experience, multichannel is the ability to interact with customers across many different channels, but not necessarily in a cohesive fashion. As new channels become available, they are “bolted on” to existing customer experience infrastructure such as CRM or customer support systems. Too frequently, the management of these channels becomes siloed (web versus in-store sales, for example). The effect of this from the customer experience standpoint can be disjointed and jarring. For example, the resolution of an issue following a customer conversation with an associate in the contact center may not be reflected when the customer goes online or into a store. Yet the ability to offer multichannel service experience is table stakes for today’s business. If you’re not available in the channels where customers want you to be, you cease to b
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ttec
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: Incapsula     Published Date: Nov 06, 2017
Does your website load in two seconds or less? If not, you could be disappointing nearly half of your customers. According to Kissmetrics, 47 percent of e-commerce users expect websites to load in less than two seconds – and nearly a quarter of them will abandon your website entirely if it takes longer than four seconds. Additionally, 50 percent of customers shop on their mobile phones. In other words, your website needs to load fast and be optimized or your customers will leave. The reality is that an e-commerce company can increase revenue by up to 7 percent just by making the load time one second faster. So, how can your company improve its site performance and make it faster? The best practices outlined in this whitepaper can reduce your site’s loading time, improve your user experience, and ultimately increase your company’s revenue.
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Incapsula
Published By: IBM     Published Date: Oct 15, 2013
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
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ibm unica, click-throughs, personalizing web experience, customer needs, data sources, specific site analyses, across channels, sales and marketing opportunities
    
IBM
Published By: Conductor     Published Date: Apr 09, 2013
Many times, SEOs are too focused on the performance of their own keywords that they barely monitor their competitors’ rankings. However, when done right, incorporating competitor analysis into your SEO strategy can drastically increase your company’s natural search performance. Download this guide, to walk through the 4 steps to a successful competitor analysis: •Performing a Basic Competitor Analysis •Discovering Unknown Competitors •Identifying Competitors by Product Line •Building an SEO Strategy from Competitor Analysis
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seo, seo technology, budget, roi, search engine optimization, digital marketing, online marketing, competitor analysis
    
Conductor
Published By: Verio Inc.     Published Date: Oct 15, 2010
Are you getting the most from your online business? Download this guide for videos and demonstrations that show how turn your informational, online brochure into an interactive tool, with a Verio cPanel VPS Hosting solution.
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verio, ecommerce, whm, vps, hosting, cpanel, vps, blogging
    
Verio Inc.
Published By: DocuSign UK     Published Date: Nov 06, 2018
"In this eBook, you’ll find four best practices that reflect recent thinking about Customer Experience (CX). As you consider these best practices, we urge you to broaden your definition of customers beyond buyers to include employees, suppliers, and vendors. All have opinions about their experiences with your company, and many will share them via word of mouth or online. For better or worse. According to the experts, CX is your key to competitive advantage and growth. Read on to find out what you can do to deliver stellar CX."
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DocuSign UK
Published By: Five9     Published Date: Jun 14, 2019
An empowered agent workforce that delivers amazing customer experiences makes the difference when customer loyalty is on the line. There is a strong link between customer experience, customer loyalty, and business profitability. That’s why organizations in every industry strive to deliver experiences that customers love. Where is your organization today and how can you lead the digital transformation of customer experience in a way that truly empowers contact center agents to deliver the kind of service that will grow revenue and increase word of mouth about your brand? In this paper, we’ll explore four ways to help you achieve this goal.
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Five9
Published By: Great Bay Software     Published Date: Jan 09, 2019
"Healthcare organizations have significantly more to consider than the average business when it comes to network and device security. Concern over code modification, key compromise, password-based vulnerabilities and man-in-the-middle attacks have caused hospital CIOs and CISOs to rethink their security strategies and investments. The threat to these devices has even been assigned its own term: medjacking, a shortened form of “medical device hijacking.” Download this white paper for five best practices to mitigate threat and attacks that can put lives, patient trust and the growth of the healthcare organization at risk. Access the white paper today!"
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Great Bay Software
Published By: Great Bay Software     Published Date: Apr 12, 2018
"Healthcare organizations have significantly more to consider than the average business when it comes to network and device security. Concern over code modification, key compromise, password-based vulnerabilities and man-in-the-middle attacks have caused hospital CIOs and CISOs to rethink their security strategies and investments. The threat to these devices has even been assigned its own term: medjacking, a shortened form of “medical device hijacking.” Download this white paper for five best practices to mitigate threat and attacks that can put lives, patient trust and the growth of the healthcare organization at risk. Access the white paper today!"
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Great Bay Software
Published By: Great Bay Software     Published Date: Jul 16, 2018
"Healthcare organizations have significantly more to consider than the average business when it comes to network and device security. Concern over code modification, key compromise, password-based vulnerabilities and man-in-the-middle attacks have caused hospital CIOs and CISOs to rethink their security strategies and investments. The threat to these devices has even been assigned its own term: medjacking, a shortened form of “medical device hijacking.” Download this white paper for five best practices to mitigate threat and attacks that can put lives, patient trust and the growth of the healthcare organization at risk. Access the white paper today!"
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Great Bay Software
Published By: BlackBerry Cylance     Published Date: Mar 12, 2019
Artificial intelligence (AI) has become a security industry buzzword so broadly applied as to become almost meaningless. When every product boasts AI capabilities, security decision makers may quickly become cynical, even in the face of the most exciting innovation shaping cybersecurity today.
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BlackBerry Cylance
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