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White Paper Published By: EPiServer Inc.     Published Date: Sep 16, 2013
Like it. Buy it. tweet it. Shopping has always been a social experience. People get together and go out and buy things. Then they show friends what they've bought. And they tell everyone about the great deals they got. Download this mini-ebook to learn 11 ways you can use social media to power your sales.
Tags : 
social e-commerce, increasing sales, social buying, social media, sales
    
EPiServer Inc.
White Paper Published By: EngageSciences     Published Date: Nov 04, 2014
Discover the latest research on the fundamental impact UGC is having on brands, and how it can drive audience acquisition, boost engagement and optimise commerce.
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user generated content, ugc, advocacy marketing, content aggregation, content curation
    
EngageSciences
White Paper Published By: Zuberance     Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates
    
Zuberance
White Paper Published By: Marketo     Published Date: May 08, 2012
Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Through real-world statistics and case studies, this paper outlines how the tools unique to marketing automation systems can be implemented to reap significant increases in the bottom line.
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marketing roi, marketo, marketing solutions, marketing automation, marketing revenue
    
Marketo
White Paper Published By: Act-On     Published Date: Jan 08, 2015
Learn Facebook’s Rules of Engagement so you can make your content more sharable and searchable – and avoid violating the terms of service. This eBook will give you a thorough understanding of Facebook principles, and the general rules that apply to content and behavior.
Tags : 
act-on, facebook, social, media, rules
    
Act-On
White Paper Published By: Collaborative Consulting     Published Date: Dec 20, 2013
Social, Mobile, Analytics and Cloud (SMAC), have broad potential to provide huge business value, while simultaneously presenting potentially overwhelming challenges. The rapid technology changes supporting SMAC and the overall complexity involved demand a systematic approach to building out your SMAC capability.
Tags : 
collaborative consulting, creating opportunities, driving disruption, social, mobile
    
Collaborative Consulting
White Paper Published By: Mass Relevance     Published Date: Jun 03, 2013
Why Your Audience Feasts on Social Integration.
Tags : 
mass relevance, social media, social integration, purchasing decisions, branding
    
Mass Relevance
White Paper Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
Tags : 
spredfast, social, social integration, paid media, owned media
    
Spredfast, Inc.
White Paper Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
Tags : 
spredfast, social, social integration, paid media, owned media
    
Spredfast, Inc.
White Paper Published By: Adobe     Published Date: Jan 21, 2014
Discover this year’s biggest social marketing trends in our Social Intelligence Report. You’ll learn where the greatest opportunities are in paid, earned, and owned social—and you’ll discover new tools and strategies for building stronger engagement and better results.
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social marketing, social technology, social listening, social reach, social relationship
    
Adobe
White Paper Published By: Socialbakers     Published Date: Jan 20, 2015
Managing a large Facebook Page (500,000+ Fans) comes with a unique set of challenges. While it’s great to have a large audience - it provides fantastic opportunities to generate high ROI from social - an audience of such scale comes with equally fantastic challenges. You need to be prepared in order to succeed.
Tags : 
how to manage large facebook pages, facebook pages with a large audience, challenges of large facebook pages, optimize facebook content, tips for managing large facebook pages
    
Socialbakers
White Paper Published By: Scribe Software     Published Date: Apr 16, 2012
The What, Why & How of CRM Integration This report contains insights from C-level executives, business analysts and IT engineers, and systems integrators and consultants who design and implement data integration for their enterprise clients.
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scribe, crm, integration, data integration, public cloud
    
Scribe Software
White Paper Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Did you know you reach only a fraction of your fanbase every time you post a branded message on Facebook? Whether your fans receive your content in their newsfeeds depends on a Facebook algorithm called EdgeRank. We partnered with the experts at EdgeRank Checker to uncover what makes EdgeRank tick-and how you can use it to your advantage.
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marketing, facebook, engagement, reach, social media
    
Wildfire Interactive
White Paper Published By: Bazaarvoice     Published Date: Jan 24, 2013
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
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retail, ecommerce, data, analytics, marketing
    
Bazaarvoice
White Paper Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.
Tags : 
spredfast, social media management, social media strategy, social media planning, twitter
    
Spredfast, Inc.
White Paper Published By: Limelight Platform     Published Date: Sep 06, 2016
This guide will allow you to prove and improve ROI/ROO, assist in defining KPIs and showcase how to best leverage digital in today’s changing experiential marketing landscape.
Tags : 
live marketing software, live lead generation, event marketing analytics, experiential marketing analytics, limelight marketing
    
Limelight Platform
White Paper Published By: Redspire     Published Date: Sep 17, 2015
This Ultimate Guide will give you practical and concrete steps you can take right now to instil a data-driven culture in your organisation.
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redspire, crm, sales, social driven marketing, crm system
    
Redspire
White Paper Published By: QuickPivot     Published Date: Oct 20, 2015
Email effectiveness remains strong but the connected marketing organization fuels growth
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customer interaction, channel attribution, email effectiveness, marketing, email marketing
    
QuickPivot
White Paper Published By: Dell SonicWALL     Published Date: Nov 28, 2012
According to Time, as much as 40% of social network users are exposed to some form of malware.
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firewall, security, social media, threats, web2.0
    
Dell SonicWALL
White Paper Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : 
spredfast, converged media, social media, social advertisements, earned media
    
Spredfast, Inc.
White Paper Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : 
spredfast, converged media, social media, social advertisements, earned media
    
Spredfast, Inc.
White Paper Published By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
Tags : 
social media monitoring tools, business intelligence, analysis, analytics, dashboard
    
Sysomos
White Paper Published By: Sysomos     Published Date: Oct 24, 2012
Getting the right people excited about your brand is a powerful way to increase brand awareness and make sales. But how do attract influencers and get them talking about you? Here are 6 tips from Sysomos.
Tags : 
social media monitoring tools, business intelligence, analysis, analytics, dashboard
    
Sysomos
White Paper Published By: Janrain, Inc.     Published Date: Apr 25, 2012
A comprehensive user management platform provides the essential tools for improving acquisition, creating engagement and building intelligence. Use this guide when evaluating prospective vendors to select the right user management platform partner.
Tags : 
janrain, marketing, social media, emerging marketing, internet marketing
    
Janrain, Inc.
White Paper Published By: Bazaarvoice     Published Date: Oct 15, 2012
By 2017, Millennials - currently in their mid-teens to mid-30s - will have more spending power than any generation. And they're the proxy for all consumers, so capturing them helps you capture everyone else, too.
Tags : 
bazaar voice, social media, marketing, mobile marketing, internet marketing
    
Bazaarvoice
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