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White Paper Published By: Salesforce     Published Date: Feb 21, 2013
Evaluating a new CRM or looking for a guide to show what features are available as you grow? Download now to learn what main CRM features can take your organization to the next level.
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crm, cloud, salesforce, marketing, app
    
Salesforce
White Paper Published By: MarkMonitor®     Published Date: Apr 25, 2013
Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.
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brand protection, social media, digital marketing, digital content, counterfeiting
    
MarkMonitor®
White Paper Published By: Zuberance     Published Date: Feb 11, 2012
Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates
    
Zuberance
White Paper Published By: Zuberance     Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates
    
Zuberance
White Paper Published By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: • Implement advanced segmentation strategies • Make the most of marketing attribution • Build models for predictive analysis
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analytics, marketing analysis, adobe, segmentation strategy, marketing attribution
    
Adobe
White Paper Published By: Wyng     Published Date: Nov 02, 2016
Wyng Offers Insights Into top performing Digital Marketing Campaigns and Techniques.
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emerging marketing, social media, advertising agencies, internet marketing, crm & customer care
    
Wyng
White Paper Published By: Optify     Published Date: Aug 03, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
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b2b marketing, seo, search engine optimization, internet marketing, inbound marketing
    
Optify
White Paper Published By: Neustar     Published Date: Aug 20, 2012
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
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web optimization, lead generation, offer customization, website segmentation, marketing analytics
    
Neustar
White Paper Published By: TheMarketingScope     Published Date: Nov 19, 2015
In this white paper, we will provide an overview of the present state of mobility in the enterprise and identify loopholes and key areas of concern for the Public Sector.
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byod, mobile devices, mobile workers, smartphones, mobile computing
    
TheMarketingScope
White Paper Published By: Oracle Corp.     Published Date: Feb 12, 2013
As the technologies and business practices surrounding Social, Mobile and BPM mature, IT and business stakeholders are discovering new ways to collaborate and engage customers via dynamic business processes that address several business imperatives.
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customer experience, business process management, social, mobile, bpm
    
Oracle Corp.
White Paper Published By: IBM     Published Date: Oct 31, 2013
Business analytics can help customer service departments acquire the information and capabilities to transform themselves.
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analytics, customer service, business analytics, customer relationship management, business intelligence
    
IBM
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
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transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, social media
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
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adobe, digital, marketing, analytics, benchmarks
    
Adobe
White Paper Published By: Mindtree     Published Date: Feb 10, 2016
Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.
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personalized marketing, personalization strategy, personalization trends, personalization solutions, personalization best practices
    
Mindtree
White Paper Published By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Bronto’s marketing strategists as they provide insight on how to create personalized campaigns
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bronto, marketing, ecommerce, online marketing, trends
    
Bronto
Webinar Published By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
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social media, big data, data-driven marketing, marketing analytics, performance analytics
    
IBM
Webinar Published By: Oracle     Published Date: May 05, 2015
This video shows how to equip your agents to deliver great service with the least cost and effort and empower them to present personalized product and services recommendations in real time.
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contact center, profit center, deliver great service to customers, solve customer issues with efficiency, oracle solutions
    
Oracle
White Paper Published By: Heiler     Published Date: Feb 22, 2012
This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
The amount of data produced on social media is staggering – and so is the potential business value for enterprises that know what to do with it. Your customers are pulling back the curtains to reveal their desires and dislikes, but can your enterprise transform all of that data into actionable insights for people in every department?
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hootsuite, social relationship platforms, it leadership, social media, social media advice
    
uberVU via HootSuite
White Paper Published By: Ektron     Published Date: Jun 03, 2014
Download the whitepaper to learn how to reach new audiences and enhance engagement.
Tags : 
ektron, digital experiences, digital marketing, marketing strategies, search
    
Ektron
White Paper Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook.
Tags : 
spredfast, rtm, real time marketing, social, marketing strategy
    
Spredfast, Inc.
White Paper Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook. Download to learn more!
Tags : 
spredfast, rtm, real time marketing, social, marketing strategy
    
Spredfast, Inc.
White Paper Published By: Falcon Social     Published Date: Oct 30, 2015
Effectively measure the ROI of your social media marketing so you can optimize it. • Strategies for effective social ROI measurement • How to adapt measurement to your social strategy • Tools to optimize the ROI of your social marketing
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social media roi, measure social media roi, social media measuring, social media measuring platform, social media measuring software
    
Falcon Social
White Paper Published By: Silk Road Technology     Published Date: Jul 30, 2014
Five years ago, many HR representatives put their hands over their ears and pretended they’d never heard the words “social media.” However, social media – which encompasses any internal or external online outlet that allows for two-way dialogue and includes websites such as blogs, Facebook, Instagram, LinkedIn, Pinterest, Twitter, Yelp, and YouTube – has only become more pervasive. In fact, according to Laura Friedel, a partner in Levenfeld Pearlstein’s Labor and Employment Practice Group, 75 percent of employees currently access social media on their mobile devices while at work and 67 percent do so more than twice a day.
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silkroad, social media, legal risks, facebook, instagram
    
Silk Road Technology
White Paper Published By: Meltwater     Published Date: Apr 13, 2016
Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing?
Tags : 
marketing, content marketing, best practices, business optimization, public relations
    
Meltwater
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