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Data Collection Strategies for Lifecycle Messaging

White Paper Published By: BlueHornet
BlueHornet
Published:  Jun 11, 2008
Type:  White Paper
Length:  3 pages

The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.