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Overcoming Three Challenges Facing the Direct Marketer

White Paper Published By: Offermatica
Offermatica
Published:  Jan 03, 2007
Type:  White Paper
Length:  7 pages

B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.