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Cost-Effectively Reaching the In-Market Auto Buyer

White Paper Published By: ValueClick Media
ValueClick Media
Published:  Sep 24, 2008
Type:  White Paper
Length:  19 pages

Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.