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Using Technology to Manage the Marketing Spend

White Paper Published By: Aprimo, Inc.
Aprimo, Inc.
Published:  Dec 23, 2008
Type:  White Paper
Length:  2 pages

Planning & Financial Management addresses this broad business issue. Planning & Financial Management is one component within the Aprimo Suite. The entire suite is based on our Enterprise Marketing Backbone that reduces total cost of ownership and connects your marketing technology with the rest of the enterprise.