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Using Automated Portals as Cost-Effective Solution to Partner/Channel Marketing Challenges

White Paper Published By: Pitney Bowes
Pitney Bowes
Published:  Apr 20, 2009
Type:  White Paper
Length:  5 pages

This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.