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Business Intelligence for Consumer Products: Actionable Insights for Business Decision Makers.

White Paper Published By: SAP Inc.
SAP Inc.
Published:  Jul 28, 2009
Type:  White Paper
Length:  8 pages

While historically consumer packaged goods (CPG) organizations have made significant investments in data collection and integration, much of the data stored in their IT infrastructures has not been analyzed or deployed to further the firms' business performance.  Those enterprises that learn to effectively harness the vast quantities of information generated by their IT systems - both within and outside the corporation - will enjoy a substantial competitive advantage.