Regulatory compliance, increased competition, and other pressures have created an insatiable need for companies to accumulate and analyze large, fast-growing quantities of data such as:
•Telecommunications call detail records (CDRs)
•IT/Network event history
•Financial trade (quote and tick) history
•Web logs & click streams for marketing and fraud analytics
•Compliance and other historical logs
This presents a major market opportunity for enterprise software vendors and software as a service (SaaS) companies. They can profit by creating analytic data management features or entirely new applications that put customers on a faster path to better data-driven decision making. Offering such BI capabilities enables application vendors to not only keep a larger share of their customer's budget, but also greatly improves customer satisfaction.