Marketing process optimization technologies are emerging everywhere. Yet none fully address a corporate marketer's needs and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today. Saepio's Enterprise Marketing Management Strategy Guide is designed specifically to help CMOs and VPs of distributed marketing organizations - those organizations whose success depends on franchise networks, VARs or chain store marketers to carry the national brand message to the local level - begin the process of building an Enterprise Marketing Management technology roadmap. This workbook will help you understand what EMM is, how it can help you prepare for tomorrow's consumer, why starting to implement your strategy now is important, and specific actions you can take to build the case to include EMM in your budget.