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Integrated Co-op Marketing

White Paper Published By: Balihoo
Balihoo
Published:  May 28, 2010
Type:  White Paper
Length:  6 pages

As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's evergrowing pressure to achieve sales goals. This whitepaper outlines the key components of building an integrated co-op marketing program that achieves your key results.