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Consumer Response to Travel Site Performance

White Paper Published By: Akamai
Akamai
Published:  Jun 14, 2010
Type:  White Paper
Length:  13 pages

Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience. This paper will examine five aspects of online travel-satisfaction levels, speed expectations and tolerance, activities during page loading, reasons for abandonment and reactions to technical issues.